+++ The first new Neue Klasse model: the BMW iX3 celebrates is Asian premiere +++ Partnership between two British brands: world premiere for the MINI Paul Smith Edition +++ Special-edition BMW M2 CS thrills BMW M fans +++ BMW Concept Speedtop brings eye-catching allure and exclusivity to the BMW Group stand +++
+++ BMW is title partner of Germany’s biggest marathon event for the 14th time +++ Roughly 80,000 athletes from around the world line up at the peaceful sporting festival +++ The new all-electric BMW iX3 is the lead vehicle +++ The first Neue Klasse model goes into series production this year +++
+++ The new all-electric BMW iX3 heralds the start of a new era of Sheer Driving Pleasure +++ Hole-in-One Prize: First model of the Neue Klasse for the first ace on the 14th hole +++ UK premiere at the BMW PGA Championship +++
+++ „The first of a new era“ makes global brand statement to mark the launch of the Neue Klasse +++ New brand film with iconic models and vision for the future of BMW +++ Updated brand design, new visual language and digital contents for global channels +++ World premiere at the IAA Mobility 2025 in Munich +++
Statement Oliver Zipse, Chairman of the Board of Management of BMW AG and Adrian van Hooydonk, Head of BMW Group Design World Premiere BMW iX3 Munich, 5 September 2025
BMW presents the first series-produced Neue Klasse model. The new-generation BMW iX3 is a fully electric Sports Activity Vehicle (SAV) that gives customers their first on-the-road taste of a whole new era of Sheer Driving Pleasure. An all-new design language gives the car a character-rich appearance that faithfully conveys the technological progress made by the new model. With sixth-generation BMW eDrive technology, a range of up to 805 kilometres (500 ...
+++ The BMW iX3 makes its debut as the first Neue Klasse model +++ Exhibitions and events across Munich +++ Open Space in the city centre +++ BMW also presents a number of other new models +++ MINI unveils two JCW show cars +++ BMW Motorrad looks ahead to the future of fully electric scooters +++ BMW Welt opens new type of high-performance charging hub +++
With its new brand campaign and “Meet Okto the Octopus” video, BMW provides an unusual insight into the operation of its new Heart of Joy central control unit. The star of the video is an octopus performing a perfectly coordinated underwater choreography – as an analogy for the way the Heart of Joy will intelligently coordinate key driving functions in future BMW vehicles, starting with the Neue Klasse models.
+++ Up to 800km of electric range (WLTP) and 400kW maximum charging +++ the BMW Panoramic iDrive perfects driver orientation +++ Gen6 powertrain and Heart of Joy raise the typical BMW driving pleasure not just to the next level but to a higher level still +++ SoP of the BMW iX3 at the end of the year +++ World premiere at the IAA Mobility 2025 +++
Statement Oliver Zipse HV 2025
Statement Oliver Zipse, Chairman of the Board of Management of BMW AG, Conference Call Quarterly Statement to 31 March 2025
+++ The road to Neue Klasse: BMW presents technology highlights of the next vehicle generations +++ First Neue Klasse model for China arrives in 2026 +++ BMW shows BMW Panoramic iDrive as a stand-alone version for the Chinese market and test vehicle BMW Vision Driving Experience with Heart of Joy and luminescent paintwork +++ MINI presents the new high-performance models from MINI John Cooper Works +++
+++ Two days before the world's largest motor show, BMW demonstrates driving manoeuvres with the high-performance test vehicle BMW Vision Driving Experience +++ Lightning-fast Heart of Joy central computer takes the driving dynamics of future BMW models to a new level +++ Munich/Shanghai.
Statement Oliver Zipse, Chairman of the Board of Management of BMW AG, Annual Conference 2025
+++ 2025: Slight Growth planned in sales volume +++ Group EBT targeted at previous year’s level +++ Higher Free cash flow expected +++ Slight Increase of BEV share in total sales planned +++ Due to a consistent strategy: Investments set to decrease from planned peak in 2024 +++ Technology openness as strategic competitive advantage +++ First NEUE KLASSE production vehicle will be the BMW iX3 +++
+++ Top-class dynamics, precision, efficiency and driving pleasure +++ New “Heart of Joy” central computer works ten times faster +++ Extending the recuperation range increases efficiency by 25% +++
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