+++ Final endurance tests ahead of second Neue Klasse model’s design premiere on 18 March 2026 +++ Typical BMW driving pleasure on a completely new level, thanks to Heart of Joy and BMW Dynamic Performance Control +++ Sixth-generation eDrive +++ BMW Group winter test centre in Sweden offers ideal environment for testing and optimising drive and suspension systems +++
BMW has made a strong start to the year, with multiple victories in top award events. Three BMW model series took first place in German “auto motor und sport” magazine’s “Best Cars” competition. And four BMW models came out on top in “What Car?” magazine’s “Car of the Year Awards 2026”. This continues a string of successes in German and international polls. Award wins across many different model series underscore how balanced the BMW product range is. The ...
Developed “In China, for China, and with China”, the BMW iX3 Long Wheelbase showcases Neue Klasse innovation, long-wheelbase comfort, and next-generation digital intelligence ahead of its global debut.
+++ BMW M electrifies the brand DNA +++ BMW M eDrive offers four electric motors +++ Integrated BMW M Dynamic Performance Control +++ Performance-optimised high-voltage battery with increased charging capacity +++ Outstanding road and racetrack capability +++
+++ First-time demo of AI-powered BMW Intelligent Personal Assistant with Alexa+ technology +++ Revolutionary user-interaction with BMW Panoramic iDrive +++ Sixth generation BMW eDrive Technology +++ Next level driving dynamics with the Heart of Joy +++ Seamless driver assistance with BMW Symbiotic Drive +++ Ever-evolving Entertainment and App ecosystem in BMW Operating System X +++
+++ First-time demo of AI-powered BMW Intelligent Personal Assistant with Alexa+ technology +++ Revolutionary user-interaction with BMW Panoramic iDrive +++ Sixth generation BMW eDrive Technology +++ Next level driving dynamics with the Heart of Joy +++ Seamless driver assistance with BMW Symbiotic Drive +++ Ever-evolving Entertainment and App ecosystem in BMW Operating System X +++
+++ BMW iX3 awarded “Golden Steering Wheel” for “Best Innovation” +++ BMW M5 Touring wins in the “Upper/Luxury Class” category +++ “Auto Trophy” awards from “Auto Zeitung”: BMW victories across the entire product range – from compact to luxury class +++ Readers once again vote BMW “World’s Best Brand” +++
+++ The first new Neue Klasse model: the BMW iX3 celebrates is Asian premiere +++ Partnership between two British brands: world premiere for the MINI Paul Smith Edition +++ Special-edition BMW M2 CS thrills BMW M fans +++ BMW Concept Speedtop brings eye-catching allure and exclusivity to the BMW Group stand +++
+++ BMW is title partner of Germany’s biggest marathon event for the 14th time +++ Roughly 80,000 athletes from around the world line up at the peaceful sporting festival +++ The new all-electric BMW iX3 is the lead vehicle +++ The first Neue Klasse model goes into series production this year +++
+++ The new all-electric BMW iX3 heralds the start of a new era of Sheer Driving Pleasure +++ Hole-in-One Prize: First model of the Neue Klasse for the first ace on the 14th hole +++ UK premiere at the BMW PGA Championship +++
+++ „The first of a new era“ makes global brand statement to mark the launch of the Neue Klasse +++ New brand film with iconic models and vision for the future of BMW +++ Updated brand design, new visual language and digital contents for global channels +++ World premiere at the IAA Mobility 2025 in Munich +++
Statement Oliver Zipse, Chairman of the Board of Management of BMW AG and Adrian van Hooydonk, Head of BMW Group Design World Premiere BMW iX3 Munich, 5 September 2025
BMW presents the first series-produced Neue Klasse model. The new-generation BMW iX3 is a fully electric Sports Activity Vehicle (SAV) that gives customers their first on-the-road taste of a whole new era of Sheer Driving Pleasure. An all-new design language gives the car a character-rich appearance that faithfully conveys the technological progress made by the new model. With sixth-generation BMW eDrive technology, a range of up to 805 kilometres (500 ...
+++ The BMW iX3 makes its debut as the first Neue Klasse model +++ Exhibitions and events across Munich +++ Open Space in the city centre +++ BMW also presents a number of other new models +++ MINI unveils two JCW show cars +++ BMW Motorrad looks ahead to the future of fully electric scooters +++ BMW Welt opens new type of high-performance charging hub +++
With its new brand campaign and “Meet Okto the Octopus” video, BMW provides an unusual insight into the operation of its new Heart of Joy central control unit. The star of the video is an octopus performing a perfectly coordinated underwater choreography – as an analogy for the way the Heart of Joy will intelligently coordinate key driving functions in future BMW vehicles, starting with the Neue Klasse models.
+++ Up to 800km of electric range (WLTP) and 400kW maximum charging +++ the BMW Panoramic iDrive perfects driver orientation +++ Gen6 powertrain and Heart of Joy raise the typical BMW driving pleasure not just to the next level but to a higher level still +++ SoP of the BMW iX3 at the end of the year +++ World premiere at the IAA Mobility 2025 +++
+++ The road to Neue Klasse: BMW presents technology highlights of the next vehicle generations +++ First Neue Klasse model for China arrives in 2026 +++ BMW shows BMW Panoramic iDrive as a stand-alone version for the Chinese market and test vehicle BMW Vision Driving Experience with Heart of Joy and luminescent paintwork +++ MINI presents the new high-performance models from MINI John Cooper Works +++
+++ Two days before the world's largest motor show, BMW demonstrates driving manoeuvres with the high-performance test vehicle BMW Vision Driving Experience +++ Lightning-fast Heart of Joy central computer takes the driving dynamics of future BMW models to a new level +++ Munich/Shanghai.
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CO2 emission information.
Fuel consumption, CO2 emission figures and power consumption and range were measured using the methods required according to Regulation VO (EC) 2007/715 as amended. They refer to vehicles on the German automotive market. For ranges, the NEDC figures take into account differences in the selected wheel and tyre size, while the WLTP figures take into account the effects of any optional equipment.
All figures have already been calculated based on the new WLTP test cycle. NEDC figures listed have been adjusted to the NEDC measurement method where applicable. WLTP values are used as a basis for the assessment of taxes and other vehicle-related duties which are (also) based on CO2 emissions and, where applicable, for the purposes of vehicle-specific subsidies. Further information are available at www.bmw.de/wltp and at www.dat.de/co2/.
