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BMW enjoys sweeping success at prestigious German awards events: “Golden Steering Wheel” for BMW iX3 and BMW M5 Touring from “Auto Bild” and “Bild am Sonntag”. Plus: Nine awards make BMW the outstanding manufacturer in “Auto Zeitung” readers’ poll.

Wed Nov 19 00:01:00 CET 2025Press Release

+++ BMW iX3 awarded “Golden Steering Wheel” for “Best Innovation” +++ BMW M5 Touring wins in the “Upper/Luxury Class” category +++ “Auto Trophy” awards from “Auto Zeitung”: BMW victories across the entire product range – from compact to luxury class +++ Readers once again vote BMW “World’s Best Brand” +++

Awards
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BMW
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Lifestyle

BMW BERLIN-MARATHON and the Neue Klasse – First ‘race deployment’ for the new BMW iX3.

Fri Sep 19 12:45:07 CEST 2025Press Release

+++ BMW is title partner of Germany’s biggest marathon event for the 14th time +++ Roughly 80,000 athletes from around the world line up at the peaceful sporting festival +++ The new all-electric BMW iX3 is the lead vehicle +++ The first Neue Klasse model goes into series production this year +++

Running
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Sports

BMW and Jung von Matt present international launch campaign for the BMW iX3.

Wed Sep 10 11:00:00 CEST 2025Press Release

+++ „The first of a new era“ makes global brand statement to mark the launch of the Neue Klasse +++ New brand film with iconic models and vision for the future of BMW +++ Updated brand design, new visual language and digital contents for global channels +++ World premiere at the IAA Mobility 2025 in Munich +++

NA5
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BMW i
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iX3
 

The start of a new era. The new BMW iX3.

Fri Sep 05 11:15:00 CEST 2025Press Kit

Top

BMW presents the first series-produced Neue Klasse model. The new-generation BMW iX3 is a fully electric Sports Activity Vehicle (SAV) that gives customers their first on-the-road taste of a whole new era of Sheer Driving Pleasure. An all-new design language gives the car a character-rich appearance that faithfully conveys the technological progress made by the new model. With sixth-generation BMW eDrive technology, a range of up to 805 kilometres (500 ...

NA5
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iX3
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BMW i
 

The BMW Group at IAA Mobility 2025: the new BMW iX3 celebrates its world premiere.

Tue Aug 05 12:00:00 CEST 2025Press Release

+++ The BMW iX3 makes its debut as the first Neue Klasse model +++ Exhibitions and events across Munich +++ Open Space in the city centre +++ BMW also presents a number of other new models +++ MINI unveils two JCW show cars +++ BMW Motorrad looks ahead to the future of fully electric scooters +++ BMW Welt opens new type of high-performance charging hub +++

Corporate
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BMW
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Corporate Events
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Munich
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Europe

New BMW brand campaign uses dancing octopus to visualise the Heart of Joy central control unit.

Fri Jun 20 08:00:00 CEST 2025Press Release

With its new brand campaign and “Meet Okto the Octopus” video, BMW provides an unusual insight into the operation of its new Heart of Joy central control unit. The star of the video is an octopus performing a perfectly coordinated underwater choreography – as an analogy for the way the Heart of Joy will intelligently coordinate key driving functions in future BMW vehicles, starting with the Neue Klasse models.

BMW
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Lifestyle
 

Pioneering technology meets pure driving pleasure: testing BMW iX3 prototypes.

Wed Jun 11 10:00:00 CEST 2025Press Release

Top

+++ Up to 800km of electric range (WLTP) and 400kW maximum charging +++ the BMW Panoramic iDrive perfects driver orientation +++ Gen6 powertrain and Heart of Joy raise the typical BMW driving pleasure not just to the next level but to a higher level still +++ SoP of the BMW iX3 at the end of the year +++ World premiere at the IAA Mobility 2025 +++

NA5
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Neue Klasse
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BMW i
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iX3
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Debrecen
 

The BMW Group at Auto Shanghai 2025.

Wed Apr 23 04:15:00 CEST 2025Press Release

Top

+++ The road to Neue Klasse: BMW presents technology highlights of the next vehicle generations +++ First Neue Klasse model for China arrives in 2026 +++ BMW shows BMW Panoramic iDrive as a stand-alone version for the Chinese market and test vehicle BMW Vision Driving Experience with Heart of Joy and luminescent paintwork +++ MINI presents the new high-performance models from MINI John Cooper Works +++

 

Driving experience in a class of its own: BMW Vision Driving Experience shines in Shanghai with spectacular manoeuvres and gleaming paintwork.

Mon Apr 21 14:00:00 CEST 2025Press Release

Top

+++ Two days before the world's largest motor show, BMW demonstrates driving manoeuvres with the high-performance test vehicle BMW Vision Driving Experience +++ Lightning-fast Heart of Joy central computer takes the driving dynamics of future BMW models to a new level +++ Munich/Shanghai.

Shanghai
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Technology
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Concept Vehicles, Design Studies
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Mobility of the future
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Special Vehicles
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Asia
 

Forward momentum through technology openness, strong product line-up and NEUE KLASSE: BMW Group on track for growth in 2025

Fri Mar 14 07:36:00 CET 2025Press Release

Top

+++ 2025: Slight Growth planned in sales volume +++ Group EBT targeted at previous year’s level +++ Higher Free cash flow expected +++ Slight Increase of BEV share in total sales planned +++ Due to a consistent strategy: Investments set to decrease from planned peak in 2024 +++ Technology openness as strategic competitive advantage +++ First NEUE KLASSE production vehicle will be the BMW iX3 +++

Finance, Facts, Figures
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Corporate
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CO2 emission information.

Fuel consumption, CO2 emission figures and power consumption and range were measured using the methods required according to Regulation VO (EC) 2007/715 as amended. They refer to vehicles on the German automotive market. For ranges, the NEDC figures take into account differences in the selected wheel and tyre size, while the WLTP figures take into account the effects of any optional equipment.

All figures have already been calculated based on the new WLTP test cycle. NEDC figures listed have been adjusted to the NEDC measurement method where applicable. WLTP values are used as a basis for the assessment of taxes and other vehicle-related duties which are (also) based on CO2 emissions and, where applicable, for the purposes of vehicle-specific subsidies. Further information are available at www.bmw.de/wltp and at www.dat.de/co2/.

Latest Facts & Figures.

Technical specifications of the MINI John Cooper Works Convertible, valid from 11/2024.
Wed May 14 14:00:00 CEST 2025
John Cooper Works Convertible
Technical specifications of the MINI John Cooper Works, valid from 11/2024.
Wed May 14 14:00:00 CEST 2025
John Cooper Works
Specifications of the BMW 5 Series Sedan, valid from 03/2025.
Wed Mar 05 13:59:00 CET 2025
G60
5 Series
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