Sheer driving pleasure has always been baked into the BMW brand’s DNA. The BMW Z4 is a prime example: truly exhilarating roadster fun. The upcoming BMW Z4 Final Edition provides fans with a time-limited opportunity to order a very special version of this vehicle – one that may well become a collectors’ item.
+++ BMW iX3 awarded “Golden Steering Wheel” for “Best Innovation” +++ BMW M5 Touring wins in the “Upper/Luxury Class” category +++ “Auto Trophy” awards from “Auto Zeitung”: BMW victories across the entire product range – from compact to luxury class +++ Readers once again vote BMW “World’s Best Brand” +++
Statement Oliver Zipse, Chairman of the Board of Management of BMW AG, Conference Call Quarterly Statement to 30 September 2025, Munich
+++ The first new Neue Klasse model: the BMW iX3 celebrates is Asian premiere +++ Partnership between two British brands: world premiere for the MINI Paul Smith Edition +++ Special-edition BMW M2 CS thrills BMW M fans +++ BMW Concept Speedtop brings eye-catching allure and exclusivity to the BMW Group stand +++
+++ BMW is title partner of Germany’s biggest marathon event for the 14th time +++ Roughly 80,000 athletes from around the world line up at the peaceful sporting festival +++ The new all-electric BMW iX3 is the lead vehicle +++ The first Neue Klasse model goes into series production this year +++
+++ The new all-electric BMW iX3 heralds the start of a new era of Sheer Driving Pleasure +++ Hole-in-One Prize: First model of the Neue Klasse for the first ace on the 14th hole +++ UK premiere at the BMW PGA Championship +++
+++ „The first of a new era“ makes global brand statement to mark the launch of the Neue Klasse +++ New brand film with iconic models and vision for the future of BMW +++ Updated brand design, new visual language and digital contents for global channels +++ World premiere at the IAA Mobility 2025 in Munich +++
The BMW Group at the IAA Mobility 2025. Speech held at the press conference on 8 September 2025 and visit of German chancellor Friedrich Merz on 9 September 2025.
Statement Oliver Zipse, Chairman of the Board of Management of BMW AG and Adrian van Hooydonk, Head of BMW Group Design World Premiere BMW iX3 Munich, 5 September 2025
BMW presents the first series-produced Neue Klasse model. The new-generation BMW iX3 is a fully electric Sports Activity Vehicle (SAV) that gives customers their first on-the-road taste of a whole new era of Sheer Driving Pleasure. An all-new design language gives the car a character-rich appearance that faithfully conveys the technological progress made by the new model. With sixth-generation BMW eDrive technology, a range of up to 805 kilometres (500 ...
+++ The BMW iX3 makes its debut as the first Neue Klasse model +++ Exhibitions and events across Munich +++ Open Space in the city centre +++ BMW also presents a number of other new models +++ MINI unveils two JCW show cars +++ BMW Motorrad looks ahead to the future of fully electric scooters +++ BMW Welt opens new type of high-performance charging hub +++
Statement Oliver Zipse, Chairman of the Board of Management of BMW AG, Conference Call Half-Year Report to 30 June 2025
+++ Up to 800km of electric range (WLTP) and 400kW maximum charging +++ the BMW Panoramic iDrive perfects driver orientation +++ Gen6 powertrain and Heart of Joy raise the typical BMW driving pleasure not just to the next level but to a higher level still +++ SoP of the BMW iX3 at the end of the year +++ World premiere at the IAA Mobility 2025 +++
+++ BMW i4 gets improved energy efficiency and increased range +++ New BMW i4 range-topper with even more power +++ BMW Digital Key becomes preferred means of access for many BMW models +++ Tyre repair kit Plus now standard on models like BMW 1 Series, BMW 2 Series Coupé, BMW 3 Series +++ Ultimate Package available for BMW X5 M Competition and BMW X6 M Competition +++
The new BMW M2 CS (fuel consumption, combined: 10.0 l/100 km [28.3 mpg imp]; CO2 emissions, combined: 226 g/km in the WLTP cycle, CO2 class: G)* further raises the bar for sheer driving pleasure at the premium end of the compact high-performance sports car segment. Outstanding agility, a significant increase in power output, supreme dynamics and particularly sporty design characteristics make driving the latest exclusive special-edition model from BMW M ...
Statement Oliver Zipse HV 2025
+++ The road to Neue Klasse: BMW presents technology highlights of the next vehicle generations +++ First Neue Klasse model for China arrives in 2026 +++ BMW shows BMW Panoramic iDrive as a stand-alone version for the Chinese market and test vehicle BMW Vision Driving Experience with Heart of Joy and luminescent paintwork +++ MINI presents the new high-performance models from MINI John Cooper Works +++
Streaming Details BMW Group Press Conference at Auto Shanghai 2025.
+++ BMW Group Sound Design Studio develops all-new sound concept for the next generation of BMW vehicles slated for launch from 2025 +++ BMW Operating System X enables drive sounds tailored extremely precisely to the driving situation at hand in Personal Mode and Sport Mode +++ Immersive spectrum of audio effects augments the emotionally engaging, holistic user experience provided by the new BMW iDrive +++
+++ BMW and MINI create thematic worlds for Milan Design Week ++ Focus on personalisation ++ New location in the historic Palazzo Borromeo d'Adda +++
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