The BMW Highway Assistant* is widely used in everyday life and, thanks to its proven safety concept, enables assisted driving without hands on the steering wheel on highways / motorways in an increasing number of countries.
BMW has made a strong start to the year, with multiple victories in top award events. Three BMW model series took first place in German “auto motor und sport” magazine’s “Best Cars” competition. And four BMW models came out on top in “What Car?” magazine’s “Car of the Year Awards 2026”. This continues a string of successes in German and international polls. Award wins across many different model series underscore how balanced the BMW product range is. The ...
+++ Worldwide Partner BMW supports the electrifying golf duel at Bethpage Black +++ Premium vehicle fleet for teams, organizers, and guests +++ New BMW iX3 at the 14th hole +++ BMW Viewing Lounge at Rockefeller Center +++ Driven by Passion: exclusive live broadcasts in numerous BMW models* +++
+++ BMW i4 gets improved energy efficiency and increased range +++ New BMW i4 range-topper with even more power +++ BMW Digital Key becomes preferred means of access for many BMW models +++ Tyre repair kit Plus now standard on models like BMW 1 Series, BMW 2 Series Coupé, BMW 3 Series +++ Ultimate Package available for BMW X5 M Competition and BMW X6 M Competition +++
+++ BMW i5 and BMW i5 Touring with increased range +++ New interior equipment selections for the BMW 5 Series +++ Two new powertrain variants for new BMW 2 Series Gran Coupé +++ Six-cylinder diesel variant for new BMW X3 +++ Higher charging rates for plug-in hybrid models of the BMW X1, BMW 2 Series Active Tourer, BMW 7 Series and for all BMW XM variants +++ Debut of the new BMW Digital Key Plus +++ Tyre repair kit Plus as standard on BMW X2 and additional ...
+++ New BMW 1 Series with additional drive system variants +++ New variants now available of the fully electric BMW i5 Touring and plug-in-hybrid / petrol-engined BMW 5 Series Touring +++ Increased charging power for plug-in-hybrid versions of the BMW 5 Series and BMW X5, and for the BMW M5 +++ BMW Operating System 9 with digital fuel payment function and optimised selection of charging stations +++ Video streaming and in-car gaming available for wider ...
+++ 2024 BMW PGA Championship marks a significant milestone, as BMW celebrates 20 years as title partner +++ Revisiting tournament and automotive highlights since 2005 +++ Many charities supported by the tournament, with over £150,000 raised for current partner, the Campaign Against Living Miserably (CALM) since 2022 +++ Golf remains a central pillar in the sports engagement of the BMW Group +++
+++ Additional drive system variants and introduction of the Parking Assistant Professional for the BMW 2 Series Active Tourer, BMW X1 and BMW X2 +++ BMW Intelligent Personal Assistant can be used with more languages +++ New in-car games and additional My Mode available for download from the BMW ConnectedDrive Store +++ Charging-optimised route guidance now with additional information +++ Driving Assistant standard for the BMW X5 and BMW X6 +++ New ...
Statement Oliver Zipse AGM 2024
+++ ACADEMY AWARD® Winning Actor Christopher Walken Stars in a New 60-Second Spot Dedicated to Icons (and Their Imitators) +++ Special Cameo Appearance by GRAMMY® Award Winning Global Superstar and Super Bowl LVIII Half Time Show Headliner, USHER +++
+++ Start of sales for the third fully electric model variant of the new BMW 5 Series Sedan +++ Additional drive system variants for the fully electric BMW iX2, the BMW X2 and the BMW XM +++ Highway Assistant now also available for the BMW 7 Series, BMW XM, BMW iX, BMW X5, BMW X6 and BMW X7 +++ Upgraded smartphone integration for vehicles with BMW Operating System 9 and optimised display of charging stations +++ Extended functionality for My BMW App +++ ...
+++ Insights into development projects for digitalised mobility of the future: integration of augmented reality glasses into the driving experience, teleoperated parking and generative AI for in-car voice assistants +++ New apps for the ConnectedDrive Store: even more video streaming and games now available in current vehicle models +++Fahrzeugmodelle +++
+++ BMW Group third-quarter sales up +5.8% +++ BEV deliveries climb +79.6% in Q3 +++ Deliveries of fully-electric BMW vehicles double once again (+100.3%) +++ BMW brand remains No.1 in global premium segment, builds on strong competitive position +++ Pieter Nota: “Overall, we are on track to meet our growth targets for 2023. Our sales of fully-electric vehicles significantly outperformed the total BEV market in the first nine months.”
+++ Emotional opening ceremony in Rome +++ All-electric BMW vehicle fleet for teams and organisers +++ BMW brand experience for customers and fans +++ “Best seats in the house” at the first tee +++ Exclusive live broadcasts in the new BMW 7 Series and other models** +++
+++ World premiere at the 44th Ryder Cup +++ Worldwide Partner BMW enables exclusive live in-car broadcasts* +++ Premium experience on the BMW Theatre Screen in the new BMW 7 Series ++ Offering extended to the USA, Canada and Mexico and available in a total of 67 markets ** +++
+++ Hugely popular, award-winning game show ‘Who Wants to Be a Millionaire?’ from Sony Pictures Television (SPT) to be added to AirConsole in-car platform in 2024 +++ Visitors of world’s largest gaming trade fair get first-hand in-car gaming experience in new BMW i5 +++
On location photos and footage from the media drive away in the Bavarian Forest.
On location photos and footage from the media drive away in the Bavarian Forest.
+++ Higher sales target and automotive EBIT margin for 2023 +++ Group EBT margin comes in at 12.6% for HY1 +++ Automotive EBIT margin at 10.6% after six months +++ Free cash flow of € 3.1 billion in Automotive Segment in YTD June +++ Deliveries of fully-electric BMW vehicles up 133% +++ Zipse: “Economic success during the transformation” +++
+++ In-car gaming available in production models just a few months after project launch +++ BMW Startup Garage 2022 completes 32 projects +++ BMW Group expands international cooperations with startups +++
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