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New brand campaign for the BMW models in the luxury segment.

Thu Aug 29 09:00:00 CEST 2024Press Release

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+++ Multi-channel communications content highlights technology and design of range-topping models amid breathtaking scenery +++ BMW 7 Series, BMW 8 Series, BMW X7 and BMW XM take starring roles in show of exclusive driving pleasure +++ International launch on YouTube and Instagram +++ TV commercials, outdoor and print advertising to follow +++

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BMW model update measures for spring 2024.

Wed Jan 31 00:01:00 CET 2024Press Release

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+++ Start of sales for the third fully electric model variant of the new BMW 5 Series Sedan +++ Additional drive system variants for the fully electric BMW iX2, the BMW X2 and the BMW XM +++ Highway Assistant now also available for the BMW 7 Series, BMW XM, BMW iX, BMW X5, BMW X6 and BMW X7 +++ Upgraded smartphone integration for vehicles with BMW Operating System 9 and optimised display of charging stations +++ Extended functionality for My BMW App +++ ...

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BMW model update measures for spring 2023.

Wed Jan 25 06:00:00 CET 2023Press Release

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New BMW Individual paint finish and additional seat surfaces for the BMW 7 Series range – BMW crystal headlights Iconic Glow now also available for the BMW X7 – New Parking Assistant Professional including Remote Control Parking and Manoeuvre Assistant via My BMW App for the BMW iX, BMW 7 Series and BMW X7 – BMW 4 Series and BMW M4 now with BMW Curved Display and BMW Operating System 8 as standard – M graphic in Red added to the options list for the BMW M4 ...

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The new BMW X7.

Wed Apr 13 00:01:00 CEST 2022Press Kit

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With its inimitable combination of exclusivity, dynamic excellence, luxuriant spaciousness and versatility, the BMW X7 has quickly developed into the most successful BMW model in the luxury class.The new BMW X7 is a central pillar in the ongoing product offensive at the most exclusive reaches of the premium carmaker’s model line-up.

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BMW M GmbH enters its anniversary year with a new sales high.

Thu Jan 13 08:00:00 CET 2022Press Release

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Sales growth continued in 2021 – BMW M GmbH was the global market leader in the performance car and high-performance car segment for the third year running – Spotlight in the brand’s 50th anniversary year centres on the latest round of new products, alluring special-edition models and the next stage in the electrification offensive.

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Individual aura, impressive presence: BMW X5 and BMW X6 limited editions Black Vermilion plus BMW X7 limited edition in Frozen Black metallic.

Mon Jul 12 08:00:00 CEST 2021Press Release

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BMW X5, BMW X6 and BMW X7 combine a high level of comfort and luxury, supreme performance and pronounced dynamic handling capabilities with an equally dynamic, elegant and unmistakably distinctive design. New highlights are the BMW X5 and BMW X6 Black Vermilion editions featuring exclusive equipment details. The BMW X7 edition in Frozen Black metallic combines impressive options into an exclusive package.

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BMW model revision measures as of spring 2021.

Wed Jan 27 00:10:00 CET 2021Press Release

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Start for the BMW M5 CS - BMW 4 Series Coupé is expanded by two 6-cylinder diesel engines - BMW 2 Series Gran Coupé with BMW xDrive - M Carbon roof available for BMW 3 Series Sedan and BMW 4 Series Coupé, M Carbon bucket seats available for the BMW M8 models – BMW 7 Series with Integral Active Steering as standard - Optimised 4-zone automatic air conditioning with nanoparticle filter - BMW News premieres.

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BMW model revision measures as of autumn 2020.

Wed Sep 23 00:30:00 CEST 2020Press Release

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All BMW models with Euro 6d - New plug-in hybrid models for the BMW 5 Series – in-line six-cylinder diesel engines with 48-volt mild hybrid technology in the BMW 3 Series and BMW 8 Series - BMW 1 Series and BMW 2 Series Gran Coupé with new engines - Driving Assistant Professional with traffic light recognition – New Digital Services: BMW News, driver profiles with photos and via QR code can be calculated via My BMW App, BMW Intelligent Personal Assistant ...

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Imposing presence, exclusive charisma: the BMW X7 Dark Shadow Edition.

Fri Jul 24 00:01:00 CEST 2020Press Release

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Edition model of the first Sports Activity Vehicle in the luxury segment offers unique, exceptionally high-quality BMW Individual design and equipment features – produced in a limited edition of about 500 units at the BMW plant in Spartanburg – special BMW Individual paint finishes available for the BMW X7, BMW X6 and BMW X5 from August 2020 for the first time.

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BMW model revision measures for summer 2020.

Wed May 27 00:20:00 CEST 2020Press Release

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48-volt technology for 37 additional models – New diesel engines for BMW 7 Series, BMW X3, BMW X4, BMW X5, BMW X6 and BMW X7 – New models for BMW 2 Series Gran Coupé – Digital service BMW eDrive Zone for plug-in hybrid models – Latest generation of the display and control system with BMW Intelligent Personal Assistant for BMW 3 Series –Driving Assistant Professional with new functions – Optimised Integral Active Steering for BMW 7 Series and BMW 8 Series.

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„The Art of Leadership“ – BMW and CNN put the spotlight on exceptional role models.

Fri Mar 27 09:15:00 CET 2020Press Release

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In times of uncertainty, inspiring people play an even more important role in sustaining society. The BMW Group and CNN International Commercial (CNNIC) have teamed up to portray the stories and attitude of some of the most remarkable creatives, artists and leaders of our time through two unique series comprising a total of eleven short films exploring “The Art of Leadership”.

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BMW model upgrade measures taking effect in the spring of 2020.

Thu Jan 16 00:01:00 CET 2020Press Release

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Introduction of mild hybrid technology in further models – 40 models already comply with Euro 6d emission standard – additional drive variants for the BMW 1 Series and BMW 3 Series – broader range of leather options and interior trims for the BMW X5, the BMW X6 and the BMW X7.

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BMW model update measures for autumn 2019.

Tue Sep 17 00:01:00 CEST 2019Press Release

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Premiere for mild-hybrid technology with 48V starter-generator in the BMW 5 Series – M Performance package for the new BMW 1 Series – BMW 330e Sedan, BMW 530e Sedan and BMW 530e xDrive Sedan now also available with trailer coupling – M Carbon roof for the new BMW 8 Series Gran Coupe – Wider choice of options for individualising the exterior and interior of the new BMW X5, new BMW X6 and new BMW X7.

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A unique variety of exclusive refinement: the BMW model offensive in the luxury segment.

Fri Aug 23 09:00:00 CEST 2019Press Release

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Extension of product range as central component of the corporate NUMBER ONE > NEXT strategy – Successful launch of the new BMW Series, the BMW 8 Series Coupe and the BMW 8 Series Convertible – BMW 8 Series Gran Coupe available from dealers starting September 2019 – BMW i8 Coupe and BMW i8 Roadster remain the most widely sold plug-in hybrid sports cars worldwide.

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CO2 emission information.

Fuel consumption, CO2 emission figures and power consumption and range were measured using the methods required according to Regulation VO (EC) 2007/715 as amended. They refer to vehicles on the German automotive market. For ranges, the NEDC figures take into account differences in the selected wheel and tyre size, while the WLTP figures take into account the effects of any optional equipment.

All figures have already been calculated based on the new WLTP test cycle. NEDC figures listed have been adjusted to the NEDC measurement method where applicable. WLTP values are used as a basis for the assessment of taxes and other vehicle-related duties which are (also) based on CO2 emissions and, where applicable, for the purposes of vehicle-specific subsidies. Further information are available at www.bmw.de/wltp and at www.dat.de/co2/.

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