BMW is spotlighting six digital features in its global innovation campaign. With its mixture of high-tech and humour, the campaign shows how these technologies make drivers’ everyday lives significantly more comfortable as well as safer. So far, BMW has published entertaining short videos about the BMW Digital Key/ BMW Digital Key Plus on the Apple Watch, the Motorway Assistant, Remote Control Parking and BMW Curve-Ahead View.
Joy is the core value of the BMW brand. This goes far beyond sheer driving pleasure. With AMBERNESS and BERGAMOOD, BMW is now presenting two fragrances that turn the feeling most associated with the brand into an olfactory experience. The two eaux de parfum were created by Mavive, a company owned by the storied Italian Vidal family.
No matter what happens, BMW is there for its customers. Always. This is also the message conveyed by the new BMW Customer Service annual campaign. This year’s short film, titled “The Thief”, features a marriage proposal, a thief and an exciting chase.
Two BMW model series take first place in their respective vehicle categories in the renowned “Best Cars” readers’ poll of German car magazine “auto motor und sport”. And BMW achieves a triple victory in the UK at “What Car?” magazine’s 2025 “Car of the Year Awards”. BMW thus seamlessly continues its string of successes in competitions in Germany and on international markets.
Kith Founder, CEO and Creative Director, Ronnie Fieg creates limited edition of the first electrified high-performance model from BMW M GmbH and a unique one-off of the historic BMW M1 +++ World premiere of 2025 BMW XM Kith Concept at Art Basel Miami Beach +++
+++ Roadster design study put smiles on faces of car fans at the Concorso d’Eleganza Villa d’Este 2024 +++ Hugely positive response inspires BMW to produce 50 examples of the elegant two-seater +++ Latest strictly limited-run special-edition model of the last few years +++
+++ Unique special collection pays homage to the legendary first-ever BMW Art Car from 1975 +++ Full summer outfit consists of shirt, shorts, T-shirts, cap and sneakers +++ Design takes its cues from the BMW 3.0 CSL created by Alexander Calder +++
+++ One-of-a-kind creation is the latest product of the collaboration between BMW and the British supermodel +++ High performance meets haute couture +++ Presentation during the Cannes Film Festival +++ BMW is Official Automotive Partner of the renowned festival for the third year in succession +++
+++ BMW M Hybrid V8 and BMW M4 GT3 now available as 676-piece Speed Champions set +++ Miniature-scale replicas with authentic design details +++ Magic of Le Mans not only for kids +++
+++ Exclusive BMW Lifestyle collection marks the 100th birthday of the prominent pop artist +++ Full outfit consisting of jacket, trousers, T-shirt, cap and sneakers +++ Design takes its cues from the BMW Art Car created by Lichtenstein in 1977 +++
+++ BMW links up with history-rich Italian bike maker 3T +++ Six new bicycles available from the BMW Lifestyle Shop +++ Gravel, road and urban bikes offer the joy of riding across a wide variety of scenarios +++ All models will also be available in their own electrified version +++
+++ Official unveiling at the 76th Cannes Film Festival +++ BMW underscores its leading role in the development of innovative solutions for emission-free mobility and progressive luxury +++ Collaborative project from BMW and boat maker TYDE with a design concept by Designworks +++ High-voltage batteries from BMW i supply powerful electric drive system +++ Soundtrack the work of film score composer Hans Zimmer +++
+++ BMW Baby Racer: the fourth generation of this iconic design brings FREUDE to our youngest customers +++ A quiet and durable companion thanks to whisper wheels made from recycled material and a comprehensive supply of spare parts +++ Available in three different colour options, and made in Bavaria
BMW reorients its lifestyle collection with GOODS WITH FREUDE - Collection boasts minimalist design and great versatility in terms of combination with other items - Sustainable thanks to organic cotton and recycled nylon and down - GOODS WITH FREUDE is geared towards a younger target group and lifestyle enthusiasts - Co-creator and artist Joshua Vides has embodied understated cool in his limited edition
Highly limited edition of the fully electric Performance BMW M vehicle with unique Kith features +++ Historic BMW 1602 from 1972 electrified and adorned with design details by Ronnie Fieg +++ Lifestyle collection available worldwide in Kith stores and online +++
+++ Launch campaign of the new BMW i7 is staged by one of the most visionary and influential fashion photographers of our time +++ Unique photo and video concept turns classic viewing habits on their head +++ The art of seeing tomorrow with new eyes: This is Forwardism +++
Munich. From sports performance to future-focused electric mobility, customers have enjoyed the signature BMW experience using pedal power as well as horsepower for over 70 years now. The new generation of bikes from BMW shares a design language but specialises in various different themes. And all the models have the distinctive BMW logo inserted into their front frame triangle.
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CO2 emission information.
Fuel consumption, CO2 emission figures and power consumption and range were measured using the methods required according to Regulation VO (EC) 2007/715 as amended. They refer to vehicles on the German automotive market. For ranges, the NEDC figures take into account differences in the selected wheel and tyre size, while the WLTP figures take into account the effects of any optional equipment.
All figures have already been calculated based on the new WLTP test cycle. NEDC figures listed have been adjusted to the NEDC measurement method where applicable. WLTP values are used as a basis for the assessment of taxes and other vehicle-related duties which are (also) based on CO2 emissions and, where applicable, for the purposes of vehicle-specific subsidies. Further information are available at www.bmw.de/wltp and at www.dat.de/co2/.
