+++ ApeFest makes its debut in Las Vegas +++ Premiere for exclusive Pac-Man in-car game in the BMW XM Label with BMW Lifestyle elements +++ BMW digital ape “Max” presents BMW Lifestyle Collection +++ Live performance artist Pauser reimagines BMW suitcases as graffiti art +++ BMW M3 turns content studio +++
+++ First public appearance at exclusive community event just two days after start of communication +++ BMW enhancing in-car gaming range and BMW M Driving Experience +++ BMW Lifestyle with exclusive, customised ApeFest collection +++
+++ New edition of the premium compact model finds its way into a popular gaming classic +++ BMW and Epic Games launch Decal design competition ahead of Rocket League Season 16 +++
+++ New BMW M5 makes its debut in the spectacular hill climb race +++ Also in action will be the BMW M Hybrid V8, new BMW M4 CS and BMW R20 concept +++ First public reveal of the new BMW X3 M50 xDrive +++ BMW Group Classic recalls glorious moments from history with its Le Mans-winning BMW V12 LMR, other legendary racing machines and well-known drivers and riders +++ Storied event provides a stage for the BMW Vision Neue Klasse, the BMW i5 Flow NOSTOKANA, ...
+++ One-of-a-kind creation is the latest product of the collaboration between BMW and the British supermodel +++ High performance meets haute couture +++ Presentation during the Cannes Film Festival +++ BMW is Official Automotive Partner of the renowned festival for the third year in succession +++
+++ BMW is Official Automotive Partner of the renowned film festival for the third year in succession +++ Exclusive premium shuttle service laid on for stars and VIPs +++ Extension of collaboration with Naomi Campbell and world premiere of the BMW XM Mystique Allure +++
+++ Social media stars harness inspirational setting for spectacular shots with the BMW XM +++ BMW Individual special paint finishes accentuate the unmistakable character of the electrified high-performance car +++ BMW Group signs up as partner of Coachella Valley Music & Arts Festival in California for the sixth time +++
+++ BMW renews its partnership with Belgian music festival +++ Latest collaboration allows fans to generate their own personal dance hit complete with video +++ Innovative application of ChatGPT creates unique social media content for European markets under the banner “Track to Tomorrow” +++
BMW is a partner of the 76th Cannes Film Festival. +++ BMW extends official partnership with the festival for a second year +++ Premiere of a new BMW Films production +++ Unveiling of the watercraft THE ICON +++ First opportunity to experience the new BMW i7 M70 xDrive, the brand’s most powerful all-electric model, on the road +++
+++ BMW M GmbH expands its network of cultural pioneers to communicate its first electrified high-performance model +++ Talented boundary-pushing figures from around the globe use the spectacular location to stage the BMW XM in new creative contexts +++ Fifth time for the BMW as partner of the Coachella Valley Music and Arts Festival in California +++
+++ BMW Festival Fleet of 163 electrified vehicles to provide VIPs, guests and stakeholders with incomparable experiences +++ First live appearance of the new all-electric BMW i7 following its world premiere - three BMW i7s on the roads of Cannes +++ BMW Group supports the festival's commitment to the environment and sets an example for innovation, electrification and sustainability +++
+++ Increased collaboration with the legendary Californian festival +++ Co-Creator Doja Cat designs car wrap for the BMW iX +++ A diverse team of influencers including Tremaine Emory taps into the festival's sustainability ethos by drawing attention to e-mobility and the all-electric BMW iX and i4 models +++
Daily workshops and Genius Sessions on electromobility, the circular economy and sustainability in the BMW Group. Digital live talk from the FUTURE FORUM by BMW Welt on the circular economy on September 9. Try out innovative micromobility concepts on exciting test tracks. The program is rounded off by a special cinematic highlight and a wide range of guided tours.
Global Superstar Khalid inspires exclusive vehicle design for the electric BMW i Coachella fleet.
Activations include a road trip, custom vehicle art, fan pitstop party in Palm Springs with this year’s music industry breakout star.
Berlin. In two hangars of the historical Tempelhof Airport the international art fair art berlin takes place from 27–30 September 2018. The second edition of art berlin offers the international art world with around 120 galleries from 21 countries a comprehensive overview of contemporary positions while also showcasing works of Classic Modernism. BMW supports the second edition of the art fair as official partner with a VIP Shuttle Service.
Berlin. From September 27, 2018 – March 3, 2019 the Hamburger Bahnhof – Museum für Gegenwart – Berlin presents a new multi-channel video installation of the winner of the ninth Preis der Nationalgalerie Agnieszka Polska (born 1985 in Lublin, lives and works in Berlin).
Munich/Amsterdam. On August 10th, Studio Drift will present “FRANCHISE FREEDOM” for the first time in Europe, following a successful premiere at Art Basel in Miami Beach in 2017, developed in collaboration with BMW. A flying sculpture of 300 luminous Intel Shooting Star drones will be on view for three days after sunset from August 10 – 12, 2018, illuminating the river IJ in Amsterdam.
Munich/Basel. Art Basel and BMW are delighted to present Zac Langdon-Pole as the next BMW Art Journey winner. An international jury selected him unanimously from a shortlist of three artists whose works were exhibited in the Discoveries sector at this year’s Art Basel show in Hong Kong. Zac Langdon-Pole is represented by Michael Lett in Auckland.
Berlin. Taking place from June 9 to September 9, 2018, the 10th Berlin Biennale for Contemporary Art presents contemporary art under this year's title "We don’t need another hero", bringing togehter the most influential current positions of artists, theorists, and practitioners in Berlin – once more with BMW as corporate partner.
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