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Tue Oct 10 15:47:00 CEST 2017Press Release

New York—October 5, 2017— MINI LIVING URBAN CABIN will be on view in the outdoor courtyard at A/D/O from October 6 – November 22, 2017. Designed by MINI LIVING in collaboration with New York-based architecture firm Bureau V, MINI LIVING URBAN CABIN at A/D/O aims to offer a solution to the modern challenges of urban living in the form of a micro-living, shared-housing concept. MINI founded A/D/O as a creative space dedicated to exploring new boundaries in ...

fuel consumption combined: 8.4 l/100 km; CO2 emissions combined: 197 g/km.
Media Set  

40 years of Sheer Driving Pleasure – Anniversary celebrations for the BMW and MINI Driving Experience.

Thu Sep 21 16:32:00 CEST 2017Press Release


The anniversary event in Maisach gives journalists the opportunity to experience BMW driver training, understand the attraction to the courses, and take a look into the future of mobility.

Lifestyle Events

The MINI John Cooper Works GP Concept: Racing without compromise. MINI presents design study at the IAA Cars 2017.

Wed Sep 06 00:01:00 CEST 2017Press Release


Munich. The BMW Group has chosen the IAA Cars 2017 show in Frankfurt a. M. to present the modern racing essence of a MINI – in the shape of the MINI John Cooper Works GP Concept. Inspired by the carmaker’s legendary triumphs in the Monte Carlo Rally exactly 50 years ago, this design study embodies undiluted dynamic flair and the ultimate in driving fun – on both the race track and the road.

Design issues, Concepts, Studies

MINI at the 2017 Frankfurt Motor Show.

Tue Sep 05 23:58:00 CEST 2017Press Release


Double world premiere: MINI John Cooper Works GP Concept with a clear focus on extreme dynamic performance, MINI Electric Concept as a look ahead to locally emission-free driving fun – British premium brand presents the diversity of its model program and customisation options as well as the range of accessory and lifestyle products in Hall 11 of the Frankfurt trade fair centre.

Exhibitions, Auto Shows

MINI presents pure-electric design study at the IAA: the MINI Electric Concept, complete with iconic design and urban driving fun.

Wed Aug 30 00:01:00 CEST 2017Press Release


Munich. MINI is using the IAA Cars 2017 show in Frankfurt am Main to showcase its take on future personal mobility in the city – in the form of the MINI Electric Concept. Designed for use in urban areas, this concept car offers a window into how pure-electric day-to-day mobility might look in the years ahead. MINI will present an all-electric series-production model in 2019.

Design issues, Concepts, Studies

Designed for life in the fast lane. The John Cooper Works Lifestyle Collection 2017.

Mon Aug 28 11:00:00 CEST 2017Press Release

Munich. MINI is unveiling the John Cooper Works Lifestyle Collection 2017 for the first time at the IAA Cars 2017 in Frankfurt, Germany. The Collection offers a range of textiles, bags, clever everyday items and kids’ gear that bring the inimitable spirit of the race-track, a motor sport mindset and the MINI sub-brand’s distinctive design to daily life.

Geared up to go – with the MINI Lifestyle Collection. Clever products for travelling and the great outdoors.

Fri Jun 30 09:45:00 CEST 2017Press Release

Anyone who is frequently on the go is bound to appreciate reliable, cleverly designed travel gear. The MINI Lifestyle Collection includes a wealth of products designed to make journeys so enjoyable that arriving at a destination ceases to be quite so important. The items range from robust and stylish luggage to neat accessories and clothing.

Lifestyle Products

International Mini Meeting 2017. Westport House, Ireland.

Mon May 22 15:30:00 CEST 2017Press Release

Westport Co. Mayo is set to see an invasion of MINI’s old and new later this month, as the 2017 International Mini Meeting gets underway from the 25th May to 28th May. Described as a ‘MINI’ Electric Picnic, this event is expected to attract close to 3,000 fans and 1,200 MINI cars of all shapes and sizes, new and old which will be proudly presented by their loving owners.

MINI Brand Heritage
Vintage, Heritage Events

MINI model revision measures as of summer 2017.

Wed May 17 00:01:00 CEST 2017Press Release

Premiere for the new MINI One Countryman and the new MINI One D Countryman – all MINI models with enhanced cockpit instrument design, more precise fuel level display and new control system for the MINI Driving Modes and MINI Head-Up-Display – additional model-specific optional equipment: Apple CarPlay preparation, alertness assistant, Always Open Package.

MINI Countryman

Agile, versatile, electrifying: The MINI Cooper S E Countryman ALL4.

Wed May 10 00:01:00 CEST 2017Press Kit

Characteristic MINI driving fun is now available in fascinating, sustainable form. The MINI Cooper S E Countryman ALL4 is the first model of the British premium brand in which a plug-in hybrid drive provides the option of mobility that is purely electric and therefore emissions-free, in addition to offering the thrill of athletic agility and supreme versatility.

MINI Countryman

Free, transparent and valid for 36 months: The new BMW and MINI Tyre Insurance. 100-per-cent refund for damage in first year.

Fri May 05 16:58:47 CEST 2017Press Release

With the purchase of Original BMW and MINI Tyres or complete wheel sets with star marking, customers automatically receive the new BMW and MINI Tyre Insurance for 36 months free-of-charge. The insurance provides 100-per-cent reimbursement of tyre costs for damage in the first 12 months. With this approach, the BMW Group is setting a new standard in the marketplace.

Sales and Marketing
Optional Extras, Accessories

MINI FASHION – BEYOND NATIVE. MINI to present new, limited-run Capsule Collection at Pitti Uomo 92.

Fri May 05 10:45:00 CEST 2017Press Release

At the Pitti Uomo, one of the leading international fairs for men’s fashion and contemporary lifestyle, MINI is offering an exclusive look at its new MINI FASHION – BEYOND NATIVE Capsule Collection. As part of a special collaboration with MINI, five up-and-coming international designers are highlighting the creative contrasts between cultural origins and adopted homelands.

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BMW Group Streaming.


Frankfurt. 12. September.
Here you will see the highlights of the BMW Group press conference.

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CO2 emission information.

Fuel consumption figures based on the EU test cycle, may vary depending on the tyre format specified.

Further information on official fuel consumption figures, specific CO2 emission values and the electric power consumption of new passenger cars is included in the guideline "Guideline for fuel consumption, CO2 emissions and electric power consumption of new passenger cars", which can be obtained from all dealerships, from Deutsche Automobil Treuhand GmbH (DAT), Hellmuth-Hirth-Str. 1, 73760 Ostfildern-Scharnhausen and at

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