MINI continues the realignment of its model range and announces the development of a successor to the open-top four-seater.
With optional roof rails and a wide range of retrofit products for the exterior and interior, the first purely electrically powered model from the British premium brand also becomes the perfect companion for active leisure activities and excursions into nature.
With up to 225 kW/306 hp, chassis technology refined with racing know-how, model-specific design features and sports car flair in the interior, the British brand's top athletes set benchmarks for extreme driving pleasure in both the premium small car and premium compact segments.
The MINI brand and the BMW Group's British production plants in Oxford and Swindon celebrate 20 years of production of the original in the small car premium segment for the 21st century.
Two body variants, one recipe for success: extreme driving pleasure helps the two top athletes in the premium segment of small cars to achieve unique fascination. With fresh design accents and new equipment features, they now present themselves more attractively than ever before.
As ‘Official Vehicle Partner’, BMW Group has been closely linked with the ABB FIA Formula E World Championship since the very first race around seven years ago. Since the Rome E-Prix (ITA) at the weekend, a new FIA Formula E safety car leads the field: the MINI Electric Pacesetter inspired by JCW.
With its purist design, extended standard equipment, new operating system and attractive equipment packages, the top sports car in the premium segment of small cars presents itself more than ever in top form.
Think globally, act locally. MINI is setting a sustainable example partnering with Earthwatch Europe and their "Tiny Forest" initiative: Even small projects can make a big difference and inspire people to act responsibly.
MINI Sharing makes it easier than ever to share your own car with friends and family. Available in Germany and the Netherlands from the start of March 2021. Other European markets set to follow by the end of 2021.
MINI App gains new functions and is introduced in new markets in March 2021. Bespoke software architecture developed fully in-house enables rapid development of new content and fast roll-out in markets around the world.
Munich. The MINI Electric Pacesetter inspired by JCW is the new Safety Car for the ABB FIA Formula E World Championship race series. As such, it connects the brand’s electrified future with the rich racing history of John Cooper Works. The car was created out of the new MINI Cooper SE as part of an unprecedented collaboration between MINI Design, BMW Motorsport, the FIA and the Formula E.
• 18 liquefied natural gas (LNG) lorries transporting parts to MINI Plant Oxford from across the UK • More than 20 per cent reduction in CO² and NOX emissions achieved • Up to 90 per cent C0² reduction forecast with the use of bio-LNG
On the North Sea coast, it's not only high and low tide that create great contrasts. A ride in the exclusive edition model of the open-top four-seater takes you to ancient grain mills and ultra-modern wind turbines, past deserted marsh meadows and to popular holiday destinations. Open- top driving pleasure with lots of sand under your wheels.
Germany's northernmost island is worth a visit at any time of year. There is much to discover between mudflats and waves. In-restaurants and bars as well as top-class shopping venues alternate with unspoilt nature and mile-long beaches. And in between, there are plenty of opportunities for open-air driving fun in the salty North Sea air.
New product range convinces with fresh colours, authentic design and a focus on sustainability.
Centre instrument with 8.8-inch touch display as standard, individually configurable Live Widgets, "Lounge" and "Sport" modes for the centre and multifunctional instrument display, integration of Amazon Alexa, MINI App with extended functions: With the new edition of the models in the small car premium segment, connectivity and driving pleasure form the perfect combination for the typical MINI feeling.
Artists, athletes, driving fun experts and thought leaders from around the world present the new edition of the MINI 3-door, the MINI 5-door and the MINI Convertible in their personal environments. Eight-part video clip series on MINI's social media channels celebrates the enthusiasm for diversity, the openness to new things and the creativity that inspires people in different ways.
An excursion to the old Hanseatic city and the Baltic Sea coast allows you to discover historical sites, locations of world literature and great beach life. The most beautiful route leads along winding country roads, which were once important trade routes and today provide above all driving pleasure.
With fresh design accents and the expressive Zesty Yellow body colour, the new edition of the open-top four-seater now brings even more typical MINI style to the premium small car segment. New trims and equipment packages allow for particularly targeted individualisation.
Innovative commitment to sustainability in numerous European countrys: MINI supports inspiring personalities and initiatives with the potential to change the world.
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BMW Motorsport Media Guide, Season 7, ABB FIA Formula E World Championship.
BMW Motorrad presents the new BMW C 400 X and C 400 GT.
The new BMW iX xDrive40 and new BMW iX xDrive50.
The all-new BMW iDrive.
The new BMW M5 CS.