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Inspirational ideas for little explorers. The kids products from the MINI Lifestyle Collection.

Fri Feb 16 09:30:00 CET 2018Press Release

Easter is just around the corner – that time when explorers large and small get a chance to search for hidden treasures. MINI, of course, provides a source of adventure, inspiration and creativity all year round. Indeed, the stimulating and intelligently designed kids products from the MINI Lifestyle Collection turn every day into a special experience, home or away.

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Lifestyle
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Lifestyle Products
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MINI

“10 questions to…” Christian Bauer.

Mon Feb 12 16:00:00 CET 2018Press Release

Christian Bauer took over as Head of Interior Design MINI in June 2017. In his answers to the following ten questions, he explains what it is that makes interior design, in particular, an immensely challenging job, why automotive design is on the verge of perhaps one of its biggest ever paradigm shifts and what role MINI will play in this process.

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Design, Concepts, Studies
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MINI

Upgrade for MINI Connected – MINI gets even smarter and more digitally advanced. Launch of a new generation of personalised services.

Mon Feb 12 11:00:00 CET 2018Press Release

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Munich. From March 2018, all new MINI models will be available with the option of a built-in 4G SIM card that will usher in a new era of connectivity. The new digital services it enables will be available in 43 markets worldwide following the launch of the new-generation MINI Connected. This will allow MINI drivers to access a digital world of personalised services designed to make day-to-day mobility and planning even easier.

Technology
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ConnectedDrive

“10 questions to…” Christopher Weil.

Thu Jan 18 14:30:00 CET 2018Press Release

Christopher Weil is a passionate designer. Since 2013 he has been Head of Exterior Design at MINI, i.e. the man responsible for shaping the exterior of both current and future MINI models and the brand’s concept and vision cars. He answers ten questions about design in general and the MINI design in particular. He explains why good design is something you experience as well as see, and predicts exciting things in store for the MINI brand.

Design, Concepts, Studies
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MINI

MINI and The Woolmark Company announce partnership. Focus on supporting young designers.

Mon Jan 15 16:30:00 CET 2018Press Release

MINI and The Woolmark Company kick off the new year by announcing their partnership for 2018. The two brands can both claim expertise in the areas of design and innovation, and their collaboration is intended to promote the work of young designers. The early fruits of the partnership – a capsule collection in wool, designed by a series of up-and-coming fashion designers – will be shown in June this year at Pitti Uomo 94 in Florence.

Lifestyle
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Lifestyle Products
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Design, Concepts, Studies

“10 questions to…” Oliver Heilmer.

Thu Jan 11 14:30:00 CET 2018Press Release

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For Oliver Heilmer, Head of MINI Design since September 2017, design is not just a career, it’s a vocation. The Munich native has been driven by the desire to create new cars since he was a boy. Here, the 43-year-old tells us about his idea of good design, his plans for the future of the MINI brand and the sense of boldness and daring they require.

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Design, Concepts, Studies

MINI at the NAIAS 2018 in Detroit.

Thu Jan 11 00:01:00 CET 2018Press Release

Extensive update for the original in the premium small car segment is the main focus of the MINI appearance at the event that traditionally kicks off the year for the automotive industry – British brand presents the new edition of the MINI and the MINI Convertible at the North American International Auto Show 2018 along with the current range of models in the premium compact segment.

America
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Detroit
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MINI
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MINI 3 door
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MINI 5 door
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MINI Convertible
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MINI Clubman
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MINI Countryman

The new MINI 3 door, the new MINI 5 door, the new MINI Convertible.

Tue Jan 09 23:43:00 CET 2018Press Release

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The British premium automobile manufacturer strengthens the progressive character and appeal of its models in the small car segment with a stylishly refined visual appearance and extensive technological advancements. The update for the MINI 3 door includes fresh design accentuations, innovations in the field of drive technology, additional customisation options and an expansion of the digital services available as part of MINI Connected.

MINI
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MINI Convertible
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MINI 3 door
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MINI 5 door

MINI Yours Customised: From the original to the personalised unique special.

Tue Dec 26 23:55:00 CET 2017Press Kit

British premium automobile manufacturer lifts individualisation typical of the brand to a new level – Innovative package permits manufacture of side scuttles, trims, illuminated door sills and LED door projectors in a design created by the customer – Personalised upgrade products will be available for numerous MINI models over the course of 2018.

Optional Extras, Accessories

Tradition-conscious, authentic, clear: The new MINI logo.

Tue Dec 12 23:45:00 CET 2017Press Release

Current interpretation of the brand emblem combines stylistic elements from the early phase of the classic Mini with a future-oriented appearance that focuses on the essentials – latest chapter in the varied history of the MINI logo will be visible on all MINI models as of March 2018: on the bonnet and rear, at the centre of the steering wheel and on the remote control.

MINI at the Los Angeles Auto Show 2017.

Tue Nov 28 00:30:00 CET 2017Press Release

The British premium brand is paving the way for pure electric driving fun with the US premiere of the MINI Electric Concept and the MINI Cooper S E Countryman ALL4 - already available to purchase. A diverse line-up of MINI models, including the new Ice Blue Edition, will also be on display at the International Auto Show in California.

MINI
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MINI Convertible
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MINI Clubman
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MINI Countryman

Rethinking the urban house-share: MINI creates the world’s first MINI LIVING building in Shanghai.

Mon Nov 20 14:00:00 CET 2017Press Release

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Indeed, more people than ever are living within a shrinking footprint. With MINI LIVING, MINI is addressing these developments and creating the first co-living project in China. MINI is working with Chinese project developer Nova Property Investment Co. to transform an unused industrial complex in the Jing’An district of Shanghai into a multi-layered co-living initiative made up of apartments, working spaces and cultural/leisure offerings.

Lifestyle
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Lifestyle Products
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Design, Concepts, Studies

MINI LIVING URBAN CABIN EXHIBIT OPENS AT A/D/O

Tue Oct 10 15:47:00 CEST 2017Press Release

New York—October 5, 2017— MINI LIVING URBAN CABIN will be on view in the outdoor courtyard at A/D/O from October 6 – November 22, 2017. Designed by MINI LIVING in collaboration with New York-based architecture firm Bureau V, MINI LIVING URBAN CABIN at A/D/O aims to offer a solution to the modern challenges of urban living in the form of a micro-living, shared-housing concept. MINI founded A/D/O as a creative space dedicated to exploring new boundaries in ...

Lifestyle
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Lifestyle Events
 
fuel consumption combined: 8.4 l/100 km; CO2 emissions combined: 197 g/km.
  
Media Set  

40 years of Sheer Driving Pleasure – Anniversary celebrations for the BMW and MINI Driving Experience.

Thu Sep 21 16:32:00 CEST 2017Press Release

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The anniversary event in Maisach gives journalists the opportunity to experience BMW driver training, understand the attraction to the courses, and take a look into the future of mobility.

Lifestyle
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Lifestyle Events
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CO2 emission information.

The fuel consumption, CO2 emissions and operating range figures were determined according to the prescribed test procedure in the version applicable at the time of type approval (Regulation No 715/2007). The figures refer to a vehicle with basic configuration in Germany and considers the different sizes of the selected wheels/tyres.

Further information on official fuel consumption figures, specific CO2 emission values and the electric power consumption of new passenger cars is included in the following guideline: “Leitfaden über Kraftstoffverbrauch, die CO2-Emissionen und den Stromverbrauch neuer Personenkraftwagen” (Guideline for fuel consumption, CO2 emissions and electric power consumption of new passenger cars), which can be obtained from all dealerships, from Deutsche Automobil Treuhand GmbH (DAT), Hellmuth-Hirth-Str. 1, 73760 Ostfildern-Scharnhausen and at http://www.dat.de.

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