Originating from a dedicated team at MINI Plant Oxford, sustainable driving fun is now being created in a classic car. An electric motor for the original Mini combines tradition with pioneering technology - all in the spirit of circular economy.
British premium brand records 302 144 new registrations worldwide and a huge electric boom. Fully electric MINI Cooper SE becomes the best-selling model variant. Almost every fourth MINI Countryman hit the road with a plug-in hybrid drivetrain.
All-wheel drive is an advantage in any traffic situation. But what four driven wheels are really capable of can only be experienced off the beaten track - and on snow. On an excursion with the MINI John Cooper Works Countryman, outstanding power and the ALL4 system provide ideal conditions for enjoying the white landscape in an extremely sporty way.
More than one in five MINIs already fully electric +++ Nearly one in three MINIs in Germany electrified +++ MINI sales in 2021: Further growth in market share +++
MINI fans from around the world join in the festive music video, 43 years after the song was written in a classic Mini.
Sales Regions Europe and Germany are merged under the leadership of Bernhard Kuhnt +++ Essential digitalization at the customer interface entails personnel changes in product management and the MINI brand +++ Change at the top of BMW Group Financial Services +++ Group Treasury under new management +++
Countless colourful lights, a sparkling atmosphere, imaginative decorations in the department stores and creatively decorated residential districts make a pre-Christmas visit to the "Big Apple" an unforgettable experience. The tour through the illuminated canyons of the city in the all-electric MINI Cooper SE is particularly festive when, with a bit of luck, its already quiet ride is also dampened by snow.
MINI Netherlands has partnered up with the largest design event in Northern Europe, the Dutch Design Week (DDW) choosing two design studios for its MINI VOICES campaign.
A MINI Electric, wrapped in 2,000 smart LED lights by Twinkly, is currently taking part in a five-week tour of the UK to spread festive cheer and raise money for three important charities; the MS Trust, Duchenne UK and Alzheimer’s Society.
A glance at history makes it clear why the names of the traditional British brand and the legendary sports car engineer are often mentioned in the same context.
The current MINI Lifestyle Collection offers a whole series of sustainable gift ideas for the best holidays of the year.
A visit to the Spree metropolis always has a very special charm. Sightseeing doesn't necessarily require the irrepressible power of the MINI John Cooper Works GP. But with its compact dimensions, agile handling and unmistakable appearance, the fastest MINI ever is ideally suited for city traffic between Glienicke Bridge and the Brandenburger Tor.
Blue-skies thinking, seeing challenges as opportunities, taking the wishes and needs of individuals into account openly and unconventionally – all these facets are firmly anchored in the tradition of the MINI brand. MINI is now charting the course for the future on the platform of this self-assured mindset.
MINI USA has confirmed it will be offering a limited edition rooftop collection created in partnership with three artists from diverse cultural backgrounds, bringing their voices and stories to the MINI community throughout the country.
Great Britain is full of history that can be experienced. Whether architecture, technology or natural monuments - the home country of the MINI is home to many impressive contemporary witnesses. And the narrow country roads are made for a premium compact sports car like the MINI Cooper S 5-door. But where to start? In the south of the island, for example, in West Sussex.
Through a three-part video series, marine biologist, photographer and explorer, Manu San Félix, shares his key discoveries and explains how we can love and protect the oceans.
If you want to explore the world, you need a thirst for knowledge, a thirst for adventure and a four-wheel drive MINI Countryman. With it, you can travel safely even where more than half of the country's inhabitants firmly believe in the existence of supernatural beings - in Iceland. Especially a trip to the Westfjords, which are little developed for tourists, brings visitors closer to the life and culture of the islanders and breathtaking nature.
The “Main metropolis” has much more to offer than just banks and the stock exchange - so quickly board the all-electric MINI and walk in the footsteps of Goethe, Brentano and Chaplin
Playful content hub invites users to take curated routes: Discover favorite places and exciting activities – on the trail of MINI Friends leveraging Cloud-based maps styling from Google Maps Platform.
Deloitte orders 140 MINI Electric to meet growing demand for electric cars: MINI Electric largest order in Europe so far.
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