+++ MINI and Paul Smith bring their playful, optimistic DNA to Salone del Mobile +++ Design installation showcases latest MINI Paul Smith Edition +++
With 318 bends over a distance of 17.7 kilometres, the 'Tail of the Dragon' is considered one of the most dangerous roads in the world. On the border between the US states of North Carolina and Tennessee, the MINI John Cooper Works impresses with top-performance and agility combined with absolute confidence.
Top performance, maximum comfort, and modern driver assistance systems: the MINI JCW Countryman is the perfect companion for a visit to Asheville in the state of North Carolina.
Electric and dynamic – the MINI John Cooper Works Aceman on the streets of Tokyo. The MINI combines true MINI racing DNA with a confident, sporty presence and a driving experience that impresses instantly.
The iconic 1965 Monte Carlo Rally winning Mini Cooper S is being celebrated in the form of a new MINI edition. Introducing the new “MINI 1965 Victory Edition”.
A city that never sleeps, shaped by its vibrant pulse. The MINI Aceman is the perfect counterpart for tackling tight Tokyo streets. Thanks to its compact design and agile handling.
Plenty of space for equipment and brand-typical handling make the MINI Countryman the ideal companion for adventures at Japan's largest mountain. In striking Blazing Blue and Favoured Trim, it is sure to turn heads.
Efficient, innovative, versatile: extensive technical update for the all-electric MINI Countryman. For the first time, the MINI Countryman E has an all-electric range of over 500 kilometers thanks to innovative technologies and modern design.
With the MINI Paul Smith Edition, two iconic British brands are writing another chapter in their shared success story, combining British style with unmistakable design.
At the renowned Euro NCAP "Best in Class Awards 2025," the fully electric MINI Cooper is once again honoured, triumphing as the safest vehicle in its class.
+++ With 288,290 vehicles delivered, MINI is significantly above previous year (+17.7%) +++ Over 100,000 fully electric vehicles delivered to customers +++ Every third MINI sold worldwide is now fully electric +++ Growth across all sales regions +++ John Cooper Works sub-brand continues success +++
+++ Award for sustainable material in the MINI family interior +++ Use of secondary materials reduces CO₂e emissions +++ Collaboration as a driver of innovation +++
Compact, powerful and unmistakable – the MINI Cooper brings driving fun to Tokyo's lively streets.
Stylish, safe and full of driving pleasure - with the MINI Aceman and the exclusive MINI Lifestyle Collection, MINI makes the festive season a special experience.
The MINI John Cooper Works combines powerful performance and precise handling to create a unique driving experience - perfectly staged on the winding Irohazaka Road in Japan.
All-electric from Munich to Iceland: a road trip from Bavaria to the Westfjords demonstrates that the fully electric MINI Countryman SE ALL4 is ready for adventure. In the heart of wild nature, the largest model in the MINI family shows just how versatile it is - and why it rightly carries its name.
+++ The first new Neue Klasse model: the BMW iX3 celebrates is Asian premiere +++ Partnership between two British brands: world premiere for the MINI Paul Smith Edition +++ Special-edition BMW M2 CS thrills BMW M fans +++ BMW Concept Speedtop brings eye-catching allure and exclusivity to the BMW Group stand +++
The new MINI Paul Smith Edition marks the next step in the successful collaboration between two British icons. This partnership is grounded in shared values of craftsmanship, creativity and innovation, combining MINI's distinctive appearance with Paul Smith's remarkable design language. The new edition for the MINI Cooper Family stands out with a unique look featuring a British twist.
MINI presents the next milestone in its cooperation with Paul Smith in Tokyo whilst showcasing their current model range.
The MINI Cooper Convertible S turns every bend into an intense driving experience. The powerful two-litre engine with 204 hp delivers acceleration, wind noise and a sporty sound.
