Playful content hub invites users to take curated routes: Discover favorite places and exciting activities – on the trail of MINI Friends leveraging Cloud-based maps styling from Google Maps Platform.
Deloitte orders 140 MINI Electric to meet growing demand for electric cars: MINI Electric largest order in Europe so far.
Visions for sustainable mobility and cities designed for excellent quality of living, fresh stimuli for the MINI community and a clear commitment to diversity: with its ‘BIG LOVE from Munich’ campaign the British premium brand left its mark at the International Motor Show and not only with the large-format mural on the tower of “Sugar Mountain” designed by the artist Lakwena.
The BMW Group is putting circular economy and sustainable urban mobility at the centre of its presence at the 2021 IAA Mobility. At the motor show, the company is consistently demonstrating its sustainability and CO2 targets as well as its concrete measures and concepts to achieve these goals.
Rethinking coexistence in cities: The start-up Accelerator URBAN-X, initiated by MINI, is facing urban challenges with its new video campaign and presenting innovative solutions from creative thinkers.
+++ Focus on transition to electromobility and circular economy. +++ Exhibition on five levels of the BMW Museum shows activities and visions for increased sustainability. +++ Pioneering spirit and development expertise as driving factors behind progress. +++ Exhibition to open ahead of the IAA Mobility 2021 on 1 September 2021 and last until January 2023. +++
URBAN-X is a venture accelerator founded by MINI and since 2017 run in cooperation with joint venture partner Urban Us that educates and advocates for companies shaping the future of cities through technology and design. Since the start of the program, more than 70 startups from all around the world have gone through the accelerator.
The MINI STRIP (co-)created by Paul Smith is celebrating its world premiere in London on 12 August 2021. This custom-made one-off car is a product of the collaboration between MINI and Paul Smith announced in November 2020, which has resulted in these two iconic British brands sharing creative thoughts on sustainable design for the past few months.
MINI presents itself as a future-oriented brand that is leading distinctive design into the future, sets positive impulses, combines sustainability with emotions and places people at the heart of its product development.
MINI Portugal has announced a partnership with Vhils Studio, Iminente and Unterdogs, which will focus on the creation of joint projects that aim to contribute to the improvement of urban life in cities through art.
The Austrian-based health company Biogena offers the opportunity to integrate electric mobility into everyday business life with the MINI Cooper SE. The total of 82 vehicles ordered create the largest MINI Electric fleet in Austria.
Share prices, stock market indices, interest rates and growth rates: The heart of the German financial industry beats in the metropolis on the Main. On a city tour with the plug-in hybrid model from MINI, it becomes clear that the electrified all-rounder can also shine with values that make a lasting impression on cool calculators.
+++ IAA takes place at the home of the BMW Group for the first time +++ Innovations and new technologies for future mobility +++ Focus on circular economy, sustainability and urban mobility +++
MINI celebrates 60 years of collaboration with the Cooper Family. Joint commitment for maximum driving pleasure on the road and legendary success in racing. Edition vehicles are produced in a limited edition of 740 units worldwide as MINI Cooper, MINI Cooper S and MINI John Cooper Works.
Since its market launch, more than 30,000 units of the fully electric MINI Cooper SE have already been sold worldwide. The plug-in hybrid model MINI Cooper SE Countryman ALL4 also underlines the growing enthusiasm for sustainable driving fun with steadily rising sales figures.
Digital interface between smartphone and vehicle with more than 4 Mio. My BMW and MINI App users on five continents. Content update includes new services to support personal electric mobility.
New design feature, unique in the competitive environment, is offered for the MINI 3-door, the MINI 5-door and the MINI Clubman. Innovative painting process at the MINI plant in Oxford enables a three-colour design of the roof, which sets visual accents in the typical style of the British premium brand.
On 1 July 2021, influential opinion leaders, key industry figures, start-ups and digital heavyweights met up in person for the first time since the outbreak of the coronavirus pandemic at the DLD Summer conference in Munich.
With the presentation of the MINI Vision Urbanaut virtual vision vehicle in November 2020, the MINI brand revealed an all-new interpretation of mobility through an innovative vision of space. And now the BMW Group is set to unveil a physical model of the vehicle which will allow audiences to engage more extensively with the spatial concept and sustainable materials at work. The model will be given its world premiere on 1 July 2021 at the DLD Summer.
Tourism is picking up again on the largest island of the Balearic Islands. The possibilities for active leisure activities are as varied as the landscape and beach life. They make the Spanish holiday paradise a popular destination not only for cyclists, tennis players and sailors, but also for motor sports enthusiasts.
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Shortlist exhibition of the Preis der Nationalgalerie 2021. BMW as long-term partner since 2006.
IAA Mobility 2021 - BMW Group Innovation Workshop 2021.
The BMW i Vision AMBY.
The BMW i Vision Circular.
Travelling safely to your destination with the “BMW Intermodal Companion @ IAA MOBILITY”.