PressClub Middle East · Article.
MINI wears Bisazza. Two top labels create unique design objects. MINI covered in exclusive mosaics by Bisazza.
Tue Apr 05 12:45:00 CEST 2005 Press Release
This spring, MINI will present itself in the exclusive outfit of the Italian lifestyle label Bisazza. Mosaic surfaces made up of thousands of coloured glass stones turn four MINI models into not for sale designer one-offs. They will celebrate their world premiere at the Salone Internationale del Mobile in Milan on april 13th 2005.
Munich. This spring, MINI will present itself in the exclusive outfit of
the Italian lifestyle label Bisazza. Mosaic surfaces made up of
thousands of coloured glass stones turn four MINI models into not for
sale designer one-offs. They will celebrate their world premiere at the
Salone Internationale del Mobile in Milan on april 13th 2005. MINI and
Bisazza have agreed the cooperation, because with their products both
brands create thrilling experiences for customers and viewers alike,
realising them in top quality and uniting their traditions with
trail-blazing technology. Zebra, Summer Flowers, Tartan and Dama:
142.700 glass stones for four MINI cars. The MINI wears Bisazza design
was created by Carlo dal Bianco and Marco Braga. The MINI Convertibles
in Zebra and Dama Design have a mosaic surface of 6 sqm. The two MINI
cars in the Summer Flowers and Tartan Design have a surface of 7 sqm
each. The mosaics were created using glass stones which are only 12 x 12
mm in size. More than 30 thousand glass stones are required for a MINI
in Bisazza dress: 31,700 for the MINI Convertibles, 37,004 for the
closed MINI version. After careful analysis of the MINI shapes and
materials, the challenge above all was to make the patterns and colours
look homogeneous in three dimensions. MINI wears Bisazza live: show
cars on tour to the design hot spots of the world. The MINI wears
Bisazza cars will be displayed at design and furniture exhibitions
only. The following dates have been scheduled for the tour 2005: World
premiere at the 27. Salone Internazionale del Mobile in Milan 13. - 18.
April 2005 MINI wears Bisazza will present itself in the Italian design
metropolis in the only publicly accessible area of the Salone del
Mobile, in Pavilion 9. The Pavilion 9 is a first-rate place to be
during the exhibition days with its shopping malls, its bars and a
modern spa/health club area. For 8 years the Salone Satellite has also
been held here, a get-together forum for young designers and successful
manufacturers from the world of interior design. In Pavilion 9 of the
Salone Internazionale del Mobile, MINI wears Bisazza will show all four
cars with Zebra, Summer Flower, Tartan and Dama Design. DesignMai
Berlin 5. - 16. May 2005 Within a short time the DesignMai Berlin
festival has established itself as the international design festival of
the German capital and it will take place for the third time already in
2005. Large-scale exhibitions at central locations, events all over
Berlin, awards ceremonies, parties and happenings provide insights into
the current international design scene. MINI wears Bisazza will be
showing the Zebra and the Summer Flowers design during the DesignMai
Berlin. at theMINI Showroom Berlin Friedrichstr. 191-19310117 Berlin at
theBisazza Showroom Berlin Kantstraße 15010623 Berlin 17th
International Contemporary Furniture Fair (ICFF) New York 14. - 17. May
2005 The ICFF is North America's leading trade fair for avant-garde
interior design. 500 exhibitors from all areas are expected in the
Jacob K. Javits Convention Center. MINI wears Bisazza will be showing
the Tartan and Dama design in the Terence Conran Shop Bridgemarket 407
East 59th Street New York, NY. Further design and furniture
exhibitions for the MINI wears Bisazza Tour are under investigation.
MINI wears Bisazza: the meeting of design icons. Driving as an intensive
experience. Since 1959 the nippy little cars from Oxford have been
lighting up the street scene with their unique design, which still
remains unparalleled to this day. With more and more new paintwork
colours, up-to-date accessories such as the iPod interface and its own
MINI Collection - ranging from cheeky T-shirts, stylish sunglasses and
innovative bags, MINI is right on the spot in 70 countries when it
comes to shaping the future. MINI is a synonym for driving fun and pure
urban lifestyle. The amazing popularity of MINI is not only expressed
in remarkable sales figures. The display cases at the MINI headquarters
are also bursting with design and public awards, which MINI keeps
winning worldwide. The latest example is "The most beautiful
Automobile 2004". The award of was presented recently in early
March 2005 in Milan. Staged moods and atmospheres. Trump Tower New
York, the Hanover Expo Plaza (with a 2,600 sqm mosaic) or the Microsoft
Italia headquarters in Milan - Bisazza with its main seat in Alte near
Vicenza is at home all over the world, supported by a refined network of
production sites and showrooms. Founded in 1956 Bisazza comes from the
same generation as MINI and its shapes, colours and emotions are just
as exciting. Like MINI, Bisazza has managed to turn its products into
thrilling design objects. With its unequalled combination of absolute
perfection and Italian style - which is both exclusive and classic as
well as trendy and sexy - Bisazza has long gone beyond the nice-to-have
stage. Bisazza mosaics create breathtaking moods and atmospheres, stage
products and locations and give interiors, exterior and surfaces that
very special flair. Bisazza gets its input from intensive dialogue with
up-and-coming architects and designers. This is also how the openness
for innovative projects such as MINI wears Bisazza, chairs of the Soft
Mosaic Collection and the Astri jewellery collection are created.
High-resolution photographs can be downloaded at the BMW PressClub from
www.press.bmwgroup.com. For questions please contact: Corporate
Communications Sabine Gigl, BMW Group, Public Relations, PR Programme
MINI Telephone: +49-89-382-38960, Fax: +49-89-382-28017 Michael Kirsch,
BMW Group, Leiter Public Relations Telephone: +49-89-382-25111, Fax:
+49-89-382-28017 Media Website: www.press.bmwgroup.com e-mail: presse@mini.com