+++ Preview of the new design language for high-performance automobiles from BMW M GmbH +++ New interpretation of dynamics, agility and precision at BMW M +++ Design and technology transferred from motorsport +++
+++ A one-of-one design study signaling a new chapter for BMW ALPINA +++ Reimagines the brand’s heritage with contemporary purpose, aesthetics, and technology +++ Deepens the defining principles of BMW ALPINA: speed, comfort, and sophistication +++ Demonstrates the BMW Group’s commitment to preserving and elevating BMW ALPINA +++
+++ Pilot project at Battery Cell Competence Centre (BCCC) +++ Reduced testing effort and savings in raw materials, costs and time +++ Pioneering integration of theory and practice +++
BMW has been a global partner of Art Basel for over two decades, supporting visionary artistic voices across its shows. To mark the inaugural edition of Art Basel Qatar, taking place from 3 to 7 February 2026, and as part of the BMW Art Car World Tour, BMW will present David Hockney’s BMW Art Car (1995) in Doha, alongside an opening reception at the BMW Lounge, celebrating the enduring dialogue between contemporary art, innovation and mobility.
+++ BMW brand achieves 10% sales growth over an already outstanding 2024 +++ BMW M High Performance set an all-time regional record with 38% growth +++ MINI posts a remarkable 16% increase, reaching a new high in the Middle East +++ BMW 7 Series maintains strong performance in the luxury segment +++ BMW Motorrad achieves record year in sales +++ Electrified vehicles gain significant momentum in Q4, paving the way for 2026 +++ Corporate Sales achieves ...
BMW Middle East is the exclusive Automotive Partner of Dubai Design Week for the fourth consecutive year +++ BMW Middle East commissions the innovative Jeddah-based architecture studio Bricklab to create “Ellipse” pavilion
+++Blending premium automotive innovation with a location defined by progress, art and aspiration +++ A commitment to delivering exceptional experiences that cater to the increasing demand for premium vehicles +++ A valuable opportunity to nurture and support local talents in the automotive industry
+++ Jean-Philippe Parain to head MINI +++ Stefan Richmann becomes new Head of Treasury +++ Ritu Chandy to lead Sales Region Asia-Pacific, Eastern Europe, Middle East and Africa +++
+++ First-ever electric engines from Plant Steyr +++ Board Member Nedeljković: “Laying the foundations for the future” +++ Gen6 electric engines for Neue Klasse +++ Technology openness as competitive advantage +++
+++ AI maintenance assistant Factory Genius speeds up troubleshooting at BMW Group +++ Pilot project at Plant Dingolfing forms basis of company-wide solution +++ Methodology can be transferred to other areas +++
BMW Group Middle East posts a 15.3% year-on-year increase in BMW overall sales +++ BMW M models soar with 31.6% growth +++ MINI records impressive 20% growth driven by strong demand for the MINI Countryman and JCW models +++ BMW Motorrad posts nearly 20% growth year-on-year +++ Customer support services grow by 7%, reflecting customer loyalty and trust
Exclusive three-door interpretation of a BMW Touring. Unique colour and material concept. Limited-run small series for collectors and enthusiasts.
BMW Art Car Collection celebrates its 50th anniversary. A historic moment for the region’s art and automotive enthusiast. BMW continues to foster cultural dialogue and creative exchange in the region.
+++ "Rolling sculptures" from Alexander Calder’s first to Julie Mehretu’s latest +++ Largest exhibition project in the history of the collection spans all five continents +++ Collaborations with cultural institutions and art platforms +++ African Film and Media Arts Collective for filmmakers and media artists +++
Third-strongest growing region for BMW brand worldwide with a +15.4% growth over 2023. MINI achieves its highest-ever sales with +16% growth vs. 2023. Strong demand across BMW, MINI, and BMW Motorrad portfolios. Electrified BMW (BEV) sales grow by +2.7%, BMW Motorrad by +4.6% compared to 2023.Positive outlook on 2025 focusing on the upper premium segment, M Performance vehicles, and electrified models.
The new display and operating concept will be introduced across all new BMW models from the end of 2025. Consistent driver focus, information distribution and ergonomics. New BMW Operating System X provides intelligent software basis, ensuring extensive scope for personalisation and wide spread of digital functionality.
MINI Cooper Convertible production returns to MINI Plant Oxford. Built alongside MINI Cooper 3-Door and 5-Door, making MINI Plant Oxford the home of MINI Cooper. Most emotional model of the MINI family since its launch in 2004.
Unique and exotic car design. Combination of aesthetics and dynamics at the highest level. References to historic BMW Z8 and BMW 503.
The internationally renowned artist’s project transforms the BMW M Hybrid V8 race car into a performative work of art. Mehretu's BMW Art Car will compete in the 24 Hours of Le Mans endurance race next month. Pan-African workshops to extend the cooperation between BMW and the artist through 2026.
+++ Innovative drive and chassis control delivers more precision, more dynamic performance, more efficiency, more fun +++ personal favorite sound with the new BMW iDrive +++ resource-saving plant-based material “Verdana” in the interior +++ Spacious, open, progressive design +++
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