BMW Middle East is the exclusive Automotive Partner of Dubai Design Week for the fourth consecutive year +++ BMW Middle East commissions the innovative Jeddah-based architecture studio Bricklab to create “Ellipse” pavilion
+++Blending premium automotive innovation with a location defined by progress, art and aspiration +++ A commitment to delivering exceptional experiences that cater to the increasing demand for premium vehicles +++ A valuable opportunity to nurture and support local talents in the automotive industry
+++ Jean-Philippe Parain to head MINI +++ Stefan Richmann becomes new Head of Treasury +++ Ritu Chandy to lead Sales Region Asia-Pacific, Eastern Europe, Middle East and Africa +++
+++ First-ever electric engines from Plant Steyr +++ Board Member Nedeljković: “Laying the foundations for the future” +++ Gen6 electric engines for Neue Klasse +++ Technology openness as competitive advantage +++
+++ AI maintenance assistant Factory Genius speeds up troubleshooting at BMW Group +++ Pilot project at Plant Dingolfing forms basis of company-wide solution +++ Methodology can be transferred to other areas +++
BMW Group Middle East posts a 15.3% year-on-year increase in BMW overall sales +++ BMW M models soar with 31.6% growth +++ MINI records impressive 20% growth driven by strong demand for the MINI Countryman and JCW models +++ BMW Motorrad posts nearly 20% growth year-on-year +++ Customer support services grow by 7%, reflecting customer loyalty and trust
Exclusive three-door interpretation of a BMW Touring. Unique colour and material concept. Limited-run small series for collectors and enthusiasts.
BMW Art Car Collection celebrates its 50th anniversary. A historic moment for the region’s art and automotive enthusiast. BMW continues to foster cultural dialogue and creative exchange in the region.
+++ "Rolling sculptures" from Alexander Calder’s first to Julie Mehretu’s latest +++ Largest exhibition project in the history of the collection spans all five continents +++ Collaborations with cultural institutions and art platforms +++ African Film and Media Arts Collective for filmmakers and media artists +++
Third-strongest growing region for BMW brand worldwide with a +15.4% growth over 2023. MINI achieves its highest-ever sales with +16% growth vs. 2023. Strong demand across BMW, MINI, and BMW Motorrad portfolios. Electrified BMW (BEV) sales grow by +2.7%, BMW Motorrad by +4.6% compared to 2023.Positive outlook on 2025 focusing on the upper premium segment, M Performance vehicles, and electrified models.
The new display and operating concept will be introduced across all new BMW models from the end of 2025. Consistent driver focus, information distribution and ergonomics. New BMW Operating System X provides intelligent software basis, ensuring extensive scope for personalisation and wide spread of digital functionality.
MINI Cooper Convertible production returns to MINI Plant Oxford. Built alongside MINI Cooper 3-Door and 5-Door, making MINI Plant Oxford the home of MINI Cooper. Most emotional model of the MINI family since its launch in 2004.
Unique and exotic car design. Combination of aesthetics and dynamics at the highest level. References to historic BMW Z8 and BMW 503.
The internationally renowned artist’s project transforms the BMW M Hybrid V8 race car into a performative work of art. Mehretu's BMW Art Car will compete in the 24 Hours of Le Mans endurance race next month. Pan-African workshops to extend the cooperation between BMW and the artist through 2026.
+++ Innovative drive and chassis control delivers more precision, more dynamic performance, more efficiency, more fun +++ personal favorite sound with the new BMW iDrive +++ resource-saving plant-based material “Verdana” in the interior +++ Spacious, open, progressive design +++
Report on the BMW Group’s economic performance and its ecological and social contributions
+++ Hydrogen fuel cell drive system also performs convincingly in very high temperatures +++ BMW Group reaffirms openness to technology and diversity of emission-free drive systems +++
"The BMW Vision Neue Klasse combines our ability to innovate in the core areas of electrification, digitalisation and circularity. In this way, we are always able to stay two steps ahead of the future: The Neue Klasse is already bringing the mobility of the next decade to the roads in 2025 – and leading BMW into a new era." - Oliver Zipse, Chairman of the Board of Management of BMW AG.
BMW Group Middle East, the iconic premium automotive manufacturer, is delighted to unveil its partnership with Nigma Galaxy, one of the biggest esports teams in the MENA region. This exciting collaboration underscores BMW Group Middle East's involvement in the esports community, further supporting the rapidly growing local gaming scene.
Pieter Nota: “We have the right products on the market. The BMW Group will continue its successful electromobility ramp-up in the second half of the year.”
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