"Hey BMW, now we’re talking!" BMWs are about to get a personality with the company’s Intelligent Personal Assistant.
Thu Sep 06 18:00:00 CEST 2018Press Release
The BMW Group is set to revolutionise driving pleasure with the BMW Intelligent Personal Assistant. From March 2019, BMW drivers and passengers will be joined by an intelligent, digital character that responds to the prompt “Hey BMW”. This will mark the start of a new era for the BMW Group in which drivers will increasingly be able to operate their car and access its functions and information simply by speaking.