The new BMW X5.
Tue Jun 30 17:00:00 CEST 2026Press Kit
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The new BMW X5 enters its fifth generation, combining five different drive system technologies for the first time with the design language and innovations of the Neue Klasse.
PressClub Middle East · Articles · Brands.
BMW Group Middle East introduces STARZPLAY to in-vehicle infotainment across the multiple countries in the region.
Tue Jun 23 08:00:00 CEST 2026Press Release
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+++ New integration enables direct access to premium entertainment, live sports content, and more from STARZPLAY in BMW and MINI vehicles equipped with ConnectedDrive +++ Marks first step in expanding in-car digital entertainment experiences across the region +++
Design meets Performance: The BMW M Concept Neue Klasse – World Premiere at the 24 Hours of Le Mans.
Fri Jun 12 15:01:00 CEST 2026Press Release
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+++ Preview of the new design language for high-performance automobiles from BMW M GmbH +++ New interpretation of dynamics, agility and precision at BMW M +++ Design and technology transferred from motorsport +++
VISION BMW ALPINA: SPEED, REFINED
Fri May 15 19:35:00 CEST 2026Press Release
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+++ A one-of-one design study signaling a new chapter for BMW ALPINA +++ Reimagines the brand’s heritage with contemporary purpose, aesthetics, and technology +++ Deepens the defining principles of BMW ALPINA: speed, comfort, and sophistication +++ Demonstrates the BMW Group’s commitment to preserving and elevating BMW ALPINA +++
BMW Motorrad presents the "BMW Motorrad Vision K18" at the Concorso d'Eleganza Villa d'Este.
Fri May 15 19:20:00 CEST 2026Press Release
A vision in the spirit of acceleration.
MINI 1965 Victory Edition: A Motorsport Legend for the Present Day.
Mon Apr 27 11:00:00 CEST 2026Press Release
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The iconic 1965 Monte Carlo Rally winning Mini Cooper S is being celebrated in the form of a new MINI edition. Introducing the new “MINI 1965 Victory Edition”.
MINI x Vagabund: Two One-Offs combining adventure attitude and sound culture.
Wed Apr 15 08:00:00 CEST 2026Press Release
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+++ MINI and Vagabund present two unique MINI Countryman one-off show cars inspired by adventure and community culture +++ The MINI Countryman becomes a dynamic stage for lifestyle, music and self-expression +++ Vehicle individualization that only MINI can do +++
The beginning of a new era: fully electric BMW M Neue Klasse sets unrivalled high-performance standards.
Wed Jan 14 06:00:00 CET 2026Press Release
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+++ BMW M transfers brand DNA to the Neue Klasse’s modular system +++ BMW M eDrive offers four electric motors +++ Integrated BMW M Dynamic Performance Control +++ Performance-optimised high-voltage battery with increased charging capacity +++ Outstanding road and racetrack capability +++
BMW Motorrad Middle East and AGMC showcase next-generation frontline motorcycles at Intersec 2026.
Mon Jan 12 17:19:00 CET 2026Press Release
BMW Motorrad Middle East along with AGMC, the authorised importer of BMW Group vehicles for Dubai, Sharjah and the Northern Emirates, showcases BMW Motorrad’s latest Authority and Protection motorcycles at Intersec 2026, the world’s leading trade fair for security, safety and fire protection, taking place at the Dubai World Trade Centre.
BMW ALPINA: Launch of the new exclusive BMW Group brand.
Wed Jan 07 14:51:52 CET 2026Press Release
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+++ Rights to Alpina brand transferred to BMW Group on 1 January 2026 +++ The brand embraces history and future alike, as represented in its new wordmark +++ Striking a balance between superior ride comfort and maximum performance +++ Focus on individual customer requirements +++
A Milestone for Human-Vehicle Interaction. BMW Intelligent Personal Assistant expanded to include Amazon Alexa + Technology.
Mon Jan 05 20:00:00 CET 2026Press Release
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+++ New level of natural dialogue enabled with integrated AI assistant, debuting in the new BMW iX3 +++ Available in Germany and the US at market launch 2026 +++ Presentation at CES 2026 +++
The BMW Z4 Final Edition. An exclusive take on the iconic roadster.
Wed Nov 26 08:38:00 CET 2025Press Release
Sheer driving pleasure has always been baked into the BMW brand’s DNA. The BMW Z4 is a prime example: truly exhilarating roadster fun. The upcoming BMW Z4 Final Edition provides fans with a time-limited opportunity to order a very special version of this vehicle – one that may well become a collectors’ item.
Postcard Stories from the Middle East. Born from Light: BMW 7 Series and BMW X7.
Mon Nov 24 13:15:00 CET 2025Press Release
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Every journey begins with light. It shapes our view, guides our path and transforms the ordinary into extraordinary. Winding along the coastline of Fujairah, the BMW 7 Series and BMW X7 Individual models embody this ethos and redefine the feeling of modern luxury.
BMW Motorrad presents the BMW F 450 GS.
Wed Nov 05 11:48:00 CET 2025Press Kit
Playful in handling, versatile in use – ultimate GS expertise for the 48 hp class.
BMW 7 Series Suhail Edition: A Tribute to Arabian Legacy
Thu Oct 30 14:00:00 CET 2025Press Release
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BMW Middle East presents the exquisite 7 Series Suhail Edition in Riyadh +++ BMW Individual is the ultimate expression of personal luxury +++ Limited to only 50 cars worldwide, the first unit has arrived in the Kingdom +++ A harmonious blend of art, luxury, and advanced engineering
British with a twist: The MINI Paul Smith Edition.
Wed Oct 29 07:00:00 CET 2025Press Release
The new MINI Paul Smith Edition marks the next step in the successful collaboration between two British icons. This partnership is grounded in shared values of craftsmanship, creativity and innovation, combining MINI's distinctive appearance with Paul Smith's remarkable design language. The new edition for the MINI Cooper Family stands out with a unique look featuring a British twist.
Celebrating BMW Individual: BMW Group Middle East presents five exclusive BMW 7 Series and BMW X7
Fri Sep 19 07:30:00 CEST 2025Press Release
+++Five exclusive BMW Individual profiles for the BMW 7 Series and BMW X7+++Curated specifically for the Middle East and available in limited examples+++ Combinations of colours, materials and equipment designed around the region’s customer preferences+++
The start of a new era. The new BMW iX3.
Fri Sep 05 11:17:00 CEST 2025Press Kit
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BMW presents the first series-produced Neue Klasse model. The new-generation BMW iX3 is a fully electric Sports Activity Vehicle (SAV) that gives customers their first on-the-road taste of a whole new era of Sheer Driving Pleasure. An all-new design language gives the car a character-rich appearance that faithfully conveys the technological progress made by the new model. With sixth-generation BMW eDrive technology, a range of up to 805 kilometres (500 ...
MINI JCW x Deus Ex Machina: Two worlds. Two cars. Singular enthusiasm.
Wed Sep 03 07:00:00 CEST 2025Press Release
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MINI presents, in collaboration with lifestyle brand, Deus Ex Machina, two exclusive one-off John Cooper Works cars. Celebrating MINI’s storied racing history, the two cars represent a shared enthusiasm for motorsport and customisation, each built with distinct design, function and creative innovation at their core.
Postcard Story. The Isle of Man Green Dream: BMW M5 Touring Unleashed.
Tue Sep 02 10:58:00 CEST 2025Press Release
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Happy Dreams, The Middle of Nowhere
