+++ Preview of the new design language for high-performance automobiles from BMW M GmbH +++ New interpretation of dynamics, agility and precision at BMW M +++ Design and technology transferred from motorsport +++
+++ A one-of-one design study signaling a new chapter for BMW ALPINA +++ Reimagines the brand’s heritage with contemporary purpose, aesthetics, and technology +++ Deepens the defining principles of BMW ALPINA: speed, comfort, and sophistication +++ Demonstrates the BMW Group’s commitment to preserving and elevating BMW ALPINA +++
A vision in the spirit of acceleration.
The iconic 1965 Monte Carlo Rally winning Mini Cooper S is being celebrated in the form of a new MINI edition. Introducing the new “MINI 1965 Victory Edition”.
+++ MINI and Vagabund present two unique MINI Countryman one-off show cars inspired by adventure and community culture +++ The MINI Countryman becomes a dynamic stage for lifestyle, music and self-expression +++ Vehicle individualization that only MINI can do +++
+++ BMW M transfers brand DNA to the Neue Klasse’s modular system +++ BMW M eDrive offers four electric motors +++ Integrated BMW M Dynamic Performance Control +++ Performance-optimised high-voltage battery with increased charging capacity +++ Outstanding road and racetrack capability +++
BMW Motorrad Middle East along with AGMC, the authorised importer of BMW Group vehicles for Dubai, Sharjah and the Northern Emirates, showcases BMW Motorrad’s latest Authority and Protection motorcycles at Intersec 2026, the world’s leading trade fair for security, safety and fire protection, taking place at the Dubai World Trade Centre.
+++ Rights to Alpina brand transferred to BMW Group on 1 January 2026 +++ The brand embraces history and future alike, as represented in its new wordmark +++ Striking a balance between superior ride comfort and maximum performance +++ Focus on individual customer requirements +++
+++ New level of natural dialogue enabled with integrated AI assistant, debuting in the new BMW iX3 +++ Available in Germany and the US at market launch 2026 +++ Presentation at CES 2026 +++
Sheer driving pleasure has always been baked into the BMW brand’s DNA. The BMW Z4 is a prime example: truly exhilarating roadster fun. The upcoming BMW Z4 Final Edition provides fans with a time-limited opportunity to order a very special version of this vehicle – one that may well become a collectors’ item.
Every journey begins with light. It shapes our view, guides our path and transforms the ordinary into extraordinary. Winding along the coastline of Fujairah, the BMW 7 Series and BMW X7 Individual models embody this ethos and redefine the feeling of modern luxury.
Playful in handling, versatile in use – ultimate GS expertise for the 48 hp class.
BMW Middle East presents the exquisite 7 Series Suhail Edition in Riyadh +++ BMW Individual is the ultimate expression of personal luxury +++ Limited to only 50 cars worldwide, the first unit has arrived in the Kingdom +++ A harmonious blend of art, luxury, and advanced engineering
The new MINI Paul Smith Edition marks the next step in the successful collaboration between two British icons. This partnership is grounded in shared values of craftsmanship, creativity and innovation, combining MINI's distinctive appearance with Paul Smith's remarkable design language. The new edition for the MINI Cooper Family stands out with a unique look featuring a British twist.
+++Five exclusive BMW Individual profiles for the BMW 7 Series and BMW X7+++Curated specifically for the Middle East and available in limited examples+++ Combinations of colours, materials and equipment designed around the region’s customer preferences+++
BMW presents the first series-produced Neue Klasse model. The new-generation BMW iX3 is a fully electric Sports Activity Vehicle (SAV) that gives customers their first on-the-road taste of a whole new era of Sheer Driving Pleasure. An all-new design language gives the car a character-rich appearance that faithfully conveys the technological progress made by the new model. With sixth-generation BMW eDrive technology, a range of up to 805 kilometres (500 ...
MINI presents, in collaboration with lifestyle brand, Deus Ex Machina, two exclusive one-off John Cooper Works cars. Celebrating MINI’s storied racing history, the two cars represent a shared enthusiasm for motorsport and customisation, each built with distinct design, function and creative innovation at their core.
Happy Dreams, The Middle of Nowhere
AGMC and BMW Motorrad Middle East reaffirm their dedication to empowering women through initiatives that promote inclusivity, adventure, and the joy of riding +++ Female Community Ride brought together over 40 passionate female motorcyclists +++ The event featured inspiring addresses from prominent speakers, including renowned Emirati biker Hind AlBudoor
+++ New BMW M2 CS is the fastest compact car on the Nordschleife +++ 20.832 kilometres completed in under 7:30 minutes for the first time +++ A milestone is set in the world of compact high-performance sports cars +++ The fastest ever recorded time for a Touring in the "Green Hell" +++ Racing DNA meets maximised everyday usability +++
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