MUSIC THAT GOES TO YOUR HEAD: BMW INTRODUCES MP3 SUNWEAR

Marriage of Sight and Sound Produces Hi-Tech, Stylish Sunglasses with
Built-in MP3 Player, Stereo Earphones Woodcliff Lake, NJ - September
23, 2005... Music fans can enjoy an eye - and ear opening experience -
with the new BMW MP3 Sunwear. Users can protect eyes from harmful UV
rays, listen to a favorite song with built-in stereo earphones, and
record a 'to do' list, bringing the terms multifunction and
multi-tasking to a new, "unheard of" level. As stylish as it
is functional, BMW MP3 Sunwear features a sleek, contemporary look with
the BMW roundel logo displayed on each temple. Both models come in
black with two spare exchangeable lenses and a BMW carrying case. The
BMW Sunwear features Flash memory with an integrated USB device that can
offer a steady stream of tunes in both an MP3 and Windows Media (WMA)
format. The 512 MB model holds or stores eight hours of music in the
MP3 format, 16 hours in Windows Media and can store up to 36 hours of
voice recordings. For those who enjoy extended listening pleasure, the
1 GB model holds or stores 16 hours of music in the MP3 format, 32
hours in WMA format and stores up to 72 hours of voice recordings.
Charging up and downloading data are low maintenance tasks with these
hi-tech sunglasses. There's a USB cable jack on each temple: the left
side is for recharging and the right one uploads and downloads data to
the BMW MP3 Sunwear. Users can take off on their favorite adventure
and move to the latest music hits for up to 15 hours before the lithium
battery needs a recharge. The BMW MP3 Sunwear also records sound in an
Adaptive Differential Pulse Code Modulation (ADPCM), a method of
encoding sound data that takes up less storage space than the regular
PCM format. Both models are compatible with operating systems for
Windows including WIN 98 Second edition, WIN Millennium Edition, WIN
2000 and WIN XP, as well as with Mac operating systems - Mac OS 9.0 or
higher and Mac OS X 10.3 or higher. BMW MP3 Sunwear models have a
one-year warranty. They come with operating instructions, and a CD-ROM
for easy set up. Two USB extension cables are included for proper
uploading/downloading capabilities. The BMW MP3 Sunwear is $295 for
the 512 MB model and $395 for the 1GB model, and are available at BMW
dealerships, at www.bmw-online or by calling 888-269-6654.