PressClub Middle East · Article.
Life Ball 2006: Charity event conquers Vienna. Presentation of the "DIESEL" MINI on May 20th, 2006 at the Life Ball in Vienna.
Mon May 22 12:00:00 CEST 2006 Press Release
Vienna/Munich. MINI is present at the arrival of the superstars in Vienna. Naomi Campbell and Anastacia, who will be traveling with the exclusive "Life Ball Airbus", are expected today at 12.20 at Vienna airport. Also eagerly expecting its official presentation in Vienna is the MINI fashioned by "DIESEL".
Press Contact.
Osama El-Sherif
BMW Group
Tel: +971-4-3129-964
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Author.
Osama El-Sherif
BMW Group
Vienna/Munich. MINI is present at the arrival of the superstars in
Vienna. Naomi Campbell and Anastacia, who will be traveling with the
exclusive "Life Ball Airbus", are expected today at 12.20 at
Vienna airport. Also eagerly expecting its official presentation in
Vienna is the MINI fashioned by "DIESEL". As in previous
years, MINI placed a MINI Cooper Convertible that was to be
personalized at the disposal of a prominent fashion house. The founder
of the Italian cult label "DIESEL", Renzo Rossi, about this
years fashioned MINI: "I've got a lot of respect for what MINI has
done. It has been able to express innovation in one of the most
conservative markets, and to create a new era of cars, where creativity
drives the bottom line. When we decided to personalize the MINI Cooper
Convertible, we wanted to do it the "DlESEL" Way", by
applying our passion for treatments and vintage feel into this
"Special Car Edition". The result is an incredible heap of
passion, creativity, ironic attitude and technology. The perfect blend
of "DIESEL" DNA and MINI know-how." The
"DIESEL" MINI will be presented to the public during the
"DIESEL" fashion show. Top models Naomi Campbell and Markus
Schenkenberg will be accompanying the MINI on its catwalk debut.
Following the event, this unique "DIESEL" MINI will be
auctioned-off via eBay worldwide (www.ebay.com) during the period of
June 20- 30, 2006. The proceeds will be used entirely in support of the
Life Ball. The making of the DIESEL MINI can be downloaded via
satellite on May 19th, 2006 from 16:00-16:35 GMT. During the week
following the Life Ball 2006, TV footage can be ordered free of charge
and copyright- free as a Digi Beta format. Further information can be
found on www.mini.com. High-resolution photographic material can be
downloaded from the BMW Group PressClub at www.press.bmwgroup.com.
For questions please contact: Corporate Communications Giuseppe
Faranna, AK-4, Communication Programmes MINI and BMW Telephone: +49
(0)89 382- 51735, Fax: +49 (0)89 382- 28017 Michael Kirsch, AK-4, Head
of Public Relations Telephone: +49 (0)89 382- 25111, Fax: +49 (0)89
382-28017 Media Website: www.press.bmwgroup.com e-mail: presse@bmw.de