Culti for MINI: Culti's Fragrance inspired by MINI.

Ostuni / Munich. A new fragrance has been born from the close
collaboration between CULTI and MINI. A distinctive, limited edition
fragrance, it is presented in an elegant bottle dressed in luxurious,
perforated leather. Not only that; for the enthusiasts of the New
Generation, there are 2.007 individually numbered bottles. An
original fragrance, refined packaging and an innovative concept: for the
first time in its history, MINI has chosen to conquer its clients with a
unique sensory experience and has chosen CULTI as the trademark for the
project. Culti, always intent on creating emotions and exciting the
senses. The MINI, a prestigious car, was created with the aim of
satisfying its owner's needs down to the very last detail. Breaking
from tradition, while maintaining its acumen for functional and
aesthetic choice, the MINI has not only found a business partner in
CULTI but a true world of shared ideas and passions. For CULTI, it is
indeed a project of the senses which entices through a combination of
style and close attention to detail. CULTI and MINI are united by
creativity, exclusivity and a passion for all things beautiful. CULTI
has presented an original fragrance for the world of MINI and its
enthusiasts. The starting point was the diffuser with its continuous
fragrance system which was patented in 1990 by Alessandro Agrati,
CULTI's creator and artistic director. The fibreless pith rods permit a
slow and constant release of fragrance. Alessandro Agrati's new
challenge was to dress and mould the continuous fragrance system while
maintaining total respect for the MINI's unmistakable style, without
creating compromises. The result, an elegant and simple wrapping which
gives an extreme yet refined look, constant characteristics of both
trademarks. The fragrance bottle is covered like a glove with a layer
of soft, perforated black leather named PUNCH being one of the options
to cover seats in new MINI, whilst the aluminium details are evocative
of the internal construction. It is a product of unmistakable soul, a
true testimony of research and creativity. The retail price for this
year`s most beautiful Christmas gift is 120,- Euro. A further mark of
exclusivity is that every diffuser is numbered from 1 to 2007. Many are
the fortunate who will be able to try the limited edition fragrance.
The enchanting setting of Relais Culti La Sommità, in Ostuni
(Brindisi), has been chosen for the presentation of CULTI's and MINI's
collaboration. It is an oasis of intimacy constructed within the
Palmieri Palace, a residence dating from the 500's, situated on a hill
behind the cathedral and protected by the bastions of the D'Aragona
family since the year 500. From the summit, a spectacular view of the
Pugliese countryside, dotted with centuries-old olive groves and
ancient farms. The Relais Culti La Sommità was inaugurated in
2004 and offers highly sophisticated hospitality which is the result of
meticulous research and near maniacal attention into the needs of the
individual. With ten suites, all furnished from the CULTI collection,
from the beds to the accessories, a spa which offers emotional and
physical well-being and a restaurant in which to savour authentic and
traditional Pugliese and Mediterranean flavours. Born from a
philosophy of life which is attentive to the pleasures and the emotions
of all things beautiful, it is a refuge for both the mind and the
spirit. This is the ideal location to extol the virtues of the new MINI
and CULTI's exclusive fragrance. CULTI and MINI: a 360° lifestyle
trademark and a status symbol together in the name of beauty and the
pleasure of living. MINI MINI is not only a car but also a world of
emotions, passion and fun. The new model, as its predecessor, is
classic, chic and exuberant.The original design was penned by Alec
Issigonis in 1959. In its rally version the MINI Cooper 'S won The
Monte Carlo Rally from 1964 to 1967. In September 2000, 40 years after
its revolutionary debut, MINI joined the BMW Group. In four decades a
lot has changed in everyday life, technology and creative languages. At
the same time, MINI universe has developed. The new car is
sophisticated, stylish and sporty and it reflects both the high
performance and personality of its predecessor. Design, comfort and
safety features have been entirely renewed - thanks to this, to its
history and its personality, the new MINI is at ease even in the new
Millennium. CULTI CULTI was born in 1990 when Alessandro Agrati
decided to turn his long-standing dream into a reality; unite numerous
sectors of lifestyle and beauty under one label, CULTI: furniture,
furnishings, accessories, fragrances and fabrics. CULTI, therefore,
became the 'House' of his ideas which, since the beginning, have aimed
at discovering the world of the five senses. With more than six thousand
products catalogued to date, and numerous sectors which include
showrooms, spas, cafés, relais and restaurants, CULTI presents
itself as a 360 degree guide to the world of design and bien vivre.
For further information about Culti please contact www.culti.it. For
further information about Relais Culti / La Sommità please
contact www.lasommita.it. For further information about MINI please
contact www.mini.com. High-resolution photographs can be downloaded at
the BMW PressClub from www.press.bmwgroup.com. For further
questions please contact: Corporate Communications Giuseppe Faranna,
BMW Group, PR Programme MINI und BMW Telefon: +49 (0)89 382- 51735,
Fax: +49 (0)89 382- 28017 Michael Kirsch, BMW Group, Leiter Public
Relations Telefon: +49 (0)89 382- 25111, Fax: +49 (0)89 382-28017 Media
Website: www.press.bmwgroup.com e-mail: presse@bmw.de