PressClub Middle East · Article.
The new BMW 3 Series Convertible: World premiere in Detroit.
Tue Dec 19 20:00:00 CET 2006 Press Release
North American International Auto Show 2007: BMW presents new models and visions for the future of mobility.
Press Contact.
Osama El-Sherif
BMW Group
Tel: +971-4-3129-964
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Author.
Osama El-Sherif
BMW Group
Munich/Detroit. The 2007 automobile year begins with an open attraction:
for the start of the North American International Auto Show (NAIAS)
2007, BMW presents the new BMW 3 Series Convertible. The world premiere
of the two-door model - fitted with a retractable hard top for the
first time - will be one of the highlights of this internationally
renowned trade show, which is to be held from January 7th - 21st 2007
at the heart of America's automobile industry. Another of BMW's
highlights is the new BMW X5. This completely newly developed Sports
Activity Vehicle (SAV) offers superior driving dynamics in a highly
luxurious ambience and is also the first BMW ever to offer space for up
to seven passengers. What is more, BMW will be presenting attractive
visions for individual mobility of the future to the Detroit public. In
this context the company will be showing the BMW Hydrogen 7 at the
NAIAS 2007 - the world's first hydrogen-powered luxury sedan designed
for everyday use. The new BMW 3 Series Convertible provides an appealing
foretaste of summer at this first important automobile show of the
year. The fourth edition of the convertible based on the BMW 3 Series
combines unique open-air feeling with outstanding driving dynamics.
Thanks to its flat and horizontally oriented sill line, the new model
also provides the characteristic open-top driving experience of a BMW 3
Series Convertible. At the top of the model range is the new BMW 335i
Convertible, powered by a 225 kW/306 bhp in-line 6-cylinder engine with
Twin Turbo charging and High Precision Injection. In Europe, the market
launch of the new BMW 3 Series Convertible will be on March 24th 2007 -
at the same time as the new BMW X5, which will also be on show at the
NAIAS 2007. The new edition of the world's most successful Sports
Activity Vehicle (SAV) is produced at the American BMW plant in
Spartanburg and is already awaited with great excitement by the US
market - a market which is so important for vehicles in this segment.
With superior driving dynamics, a supreme visual appearance and
outstanding exclusivity, the new BMW X5 continues the success story of
its predecessor. Its engine power is distributed permanently and
variably between the front and rear axle by means of the intelligent
all-wheel drive system BMW xDrive. The outstanding qualities of the new
BMW X5 also include its luxurious ambience and increased interior space,
allowing the integration of a third row of seats for the first time. As
particularly spectacular evidence of innovative power, outstanding
expertise in the drive sector and future-oriented development work, BMW
will be presenting in Detroit the world's first hydrogen-powered luxury
sedan which is suitable for everyday use. The BMW Hydrogen 7 shows
clearly that the inevitable need to eventually dispense with fossil
fuels does not have to mean doing without sheer driving pleasure. The
BMW 7 Series model is produced in small series and is powered by 6.0
litre 12-cylinder engine which can run on both hydrogen and
conventional petrol. Regardless of which fuel is used, the V12 engine
of the BMW Hydrogen 7 delivers 191 kW/260 bhp. The luxury sedan
accelerates in 9.5 seconds to 100 km/h. Its top speed is electronically
cut off at 230 km/h. With the presentation of the BMW 3 Series
Convertible, the BMW X5 and the BMW Hydrogen 7, the German premium
manufacturer gives the starting signal in Detroit for an eventful year
with numerous attractive model presentations. The organisers of the
NAIAS 2007 are also taking a look into the past: the show now boasts a
100-year tradition. The Detroit Auto Dealers Association first held a
vehicle fair for regional visitors in the year 1907. In the anniversary
year the organisers are anticipating almost 100 exhibitors and some
800,000 visitors from all over the world.