MINI Cooper Cabrio takes off with "The Heartbreak Kid". World Premiere in Los Angeles on 27 September 2007. MINI sweepstakes online until 31 January 2008 in conjunction with the film open in cinema.

Munich/ Los Angeles. A MINI Cooper Cabrio will kick-off the Fall movie
season as the featured automobile in one of this season's most
anticipated comedies, "The Heartbreak Kid." The new
DreamWorks Pictures film from Bobby and Peter Farrelly opens in German
cinemas on 1 November with an all star cast that includes: Ben Stiller,
Michelle Monaghan, Jerry Stiller, and Malin Akerman. Ben Stiller
plays eternal bachelor Eddie, who falls head over heels in love with
the beautiful Lila (Malin Akerman) and marries at top speed. The
newlyweds quickly set off to sunny Mexico in their MINI Cabrio. But
even on the journey, the would-be dream woman turns out, in typical
Farrelly manner, to be a real nightmare - brazen, embarrassing, singing
along with every radio hit and absolutely hopeless at math. Eddie's
only shimmer of hope is the pretty Miranda (Michelle Monaghan), whom he
unfortunately meets only after he has said "I do" to Lila.
Even if the fun of the honeymoon trip is spoiled for Eddie, the fun of
driving a MINI - in the right company - can hardly be beaten. Uwe
Dreher, Brand Management MINI, is certain: "Basically, the driving
pleasure in a MINI is hard to represent in a print ad. Placement in
high-quality films, as the Farrelly brothers have proved once again
with their current film, offers us the unique opportunity to show
people how much fun MINI is and how unique the MINI specific
go-kart-feeling really is." Additionally, the MINI Cabrio from
the film appeared on the red carpet for the World Premiere in Los
Angeles on September 27th. Celebrities had the opportunity to
experience the original MINI Cabrio from the film as they walk down the
red carpet. MINI's appearance in the film and at the premiere are all
part of a promotional partnership between DreamWorks Pictures and the
automaker. The promotion incorporates the trailer on the MINI website,
www.MINI.com/heartbreak-kid, in conjunction with an online sweepstakes.
MINI is starting a competition offering exactly the same honeymoon trip
as in the film as its 1st-3rd prizes. The winners will drive, in the
original MINI Cabrio in Hyper Blue from the film, from California to
sunny Cabo San Lucas, including hotel accommodation for two people.
However, first they have to prove themselves in the kind of situations
that Ben Stiller, aka Eddie, had to face. Other prizes include original
Onitsuka Tiger shoes - the lifestyle shoe brand in the film.
DreamWorks Pictures Presents A Radar Pictures/Davis Entertainment
Company/Conundrum Entertainment Production "The Heartbreak
Kid" starring Ben Stiller, Michelle Monaghan, Malin Akerman, Jerry
Stiller, Rob Corddry, Carlos Mencia, Scott Wilson and Danny McBride.
The film is directed by Peter Farrelly & Bobby Farrelly from a
screenplay by Scot Armstrong and Leslie Dixon and Bobby Farrelly &
Peter Farrelly & Kevin Barnett. Based on the screenplay by Neil
Simon. Based on the short story A Change of Plan by Bruce Jay Friedman.
The producers are Ted Field and Bradley Thomas. The executive producers
are Marc S. Fischer, John Davis, Joe Rosenberg and Charles B. Wessler.
The co-producers are Tony Lord and Matthew Weaver. The director of
photography is Matthew F. Leonetti, ASC. The production designer is
Sidney J. Bartholomew, Jr. And Arlan Jay Vetter. The film is edited by
Alan Baumgarten, A.C.E. and Sam Seig. The costume designer is Louise
Mingenbach. The music score is by Brendan Ryan & Bill Ryan. The
music supervisors are Tom Wolfe & Manish Raval. This film has been
rated R for strong sexual content, crude humor, language and a scene of
drug use involving a minor. The latest pictures of the premiere can be
downloaded in the BMW Group PressClub at www.press.bmwgroup.com.