PressClub Middle East · Article.
The British cult lingerie label "Agent Provocateur" is designing the Life Ball MINI 2008. A feast for the eyes! This unique item will be auctioned on eBay from 5 - 15 June in aid of Life Ball.
Tue Apr 22 09:45:00 CEST 2008 Press Release
Salzburg. In 2008, MINI will once again be supporting the Life Ball - for the eighth time in a row. This, the largest AIDS charity event in Europe, is the ideal platform for MINI to underline its socio-political commitment.
Press Contact.
Osama El-Sherif
BMW Group
Tel: +971-4-3129-964
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Author.
Osama El-Sherif
BMW Group
Salzburg. In 2008, MINI will once again be supporting the Life Ball -
for the eighth time in a row. This, the largest AIDS charity event in
Europe, is the ideal platform for MINI to underline its socio-political
commitment. "Landing on planet Life Ball" - on the evening
of 17 May 2008, Life Ball will be inviting guests on a trip through
time in which the barriers that separate us will be dissolved, bridges
built to supposedly alien cultural universes which actually exist next
to each other and the infinite opportunities of social coexistence
energetically highlighted. In line with these concepts, the Agent
Provocateur lingerie label will be designing the Life Ball MINI 2008.
The new MINI Cooper Clubman has been selected as the basis for this
exclusive, unique design. "I love the highly erotic yet stylish
pin-up look of Agent Provocateur!", says Life Ball initiator Gery
Keszler, commenting on his decision to choose this year's fashion show
designer. Agent Provocateur, founded by Serena Rees and her husband
Joseph Corre, son of fashion creator Vivienne Westwood, is famous for
its wickedly burlesque collections. After the Life Ball, the unique MINI
will be auctioned on eBay (www.ebay.at) worldwide from 5-15 June. As in
every year, the proceeds will be donated to Life Ball. Until now, the
"Life Ball MINIs" - transformed by such famous fashion icons
as Missoni, Ferré and Versace - have raised donations totalling
€ 260,000.-. The "Life Ball MINI by Agent Provocateur".
Agent Provocateur is designing the new Life Ball MINI as a sort of
police vehicle: painted black, with typical contrasting pink stripe
highlights, and featuring the Agent Provocateur logo. The roof will be
covered with a stylised fishnet stocking pattern, crowned by a flashing
blue police light. The rear window is reflective, and the windows of
the split door at the rear of the vehicle are covered with prison bars.
Inside the MINI Clubman, a playground in black leather has been
created, with various details designed to stimulate the viewer's
imagination - superbly high-quality materials and playful details make
the MINI look luxurious and extravagant - a feast for the eyes! An
initial rough design draft of the new "Life Ball MINI designed by
Agent Provocateur" can be seen at www.press.bmwgroup.com MINI.
The success story. Since its market launch in September 2001, everyone
has loved the new MINI. Up until now 1.2 Mio. MINI rolled of the
production line of the plant in Oxford (UK) in April 2007. Its design,
its aura and its agile handling made it a highly desirable vehicle
straight away. Since autumn 2007, the four model variants - the MINI
Cooper S, MINI Cooper, MINI One and MINI Cooper D - have been fitted as
standard with a range of innovations that have improved consumption and
emission values even more. Fuel consumption and CO2 emissions have
dropped by up to 12 percent, depending on the model - for more
information, go to http://www.mini.at/minimalism The latest member
of the MINI family has also successfully contributed to rising MINI
sales: the MINI Clubman has been available since 10 November 2007 and,
as an individual shooting brake vehicle concept, has expanded the MINI
model range to three versions. More information on MINI is available at
www.mini.com For further questions please contact: Corporate
Communications Giuseppe Faranna, BMW Group, Spokesperson Lifestyle MINI
Telefon: +49 (0)89 382- 51735, Fax: +49 (0)89 382- 28017 Cypselus von
Frankenberg, BMW Group, Head of Product Communication MINI Telefon: +49
(0)89 382-30641, Fax: +49 (0)89 382-20626 Media Website:
www.press.bmwgroup.com e-mail: presse@bmw.de