PressClub Middle East · Article.
World's largest hourglass unveiled in Moscow.
Wed Jul 16 09:45:00 CEST 2008 Press Release
BMW initiates countdown to an exclusive evening event at the Red Square.
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Osama El-Sherif
BMW Group
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World's largest hourglass unveiled in Moscow. BMW initiates countdown to
an exclusive evening event at the Red Square. Moscow / Munich. It
is a most unusual sight for visitors and residents in the Russian
capital city. Since the 6th July 2008, an almost twelve metre high
hourglass has been standing on the Red Square - the largest hourglass in
the world. The construction of seemingly record-breaking proportions
made from acrylic glass and steel was commissioned by German automobile
manufacturer BMW. Assembly took nine days to complete behind a huge
hoarding in front of the would-famous backdrop of the historical St.
Basil's Cathedral and The Kremlin. Now the impressive hourglass has
been unveiled, a combination of aesthetic design and state-of-the-art
engineering. The upper cone contains some 180,000 metallic glistening
balls, which slowly but surely descend into the lower half. They count
down the time to 8th July 2008. On this day BMW is celebrating an event
of the most unusual kind in Moscow. The motto for the event is
"Never stand still". At night the hourglass is bathed in
light - and the mere sight of it serves to shorten the waiting time for
viewers until Tuesday night. Insights and more information under:
www.never-stand-still.com. In case of queries, please contact our
agency in charge of the event: Pleon GmbH Anna Hanning
Theresienhöhe 12 80339 Munich Telephone: +49 178 6185511 E-Mail: anna.hanning@pleon.com