The BMW 1 Series in the 2010 Model Year: the Epitome of Efficiency and Driving Pleasure - Now with New Engine Variants and Attractive Edition Models.

Munich. Entering the 2010 model year, the BMW 1 Series as the guarantee
for the broad-scale impact of BMW EfficientDynamics and as the epitome
of Sheer Driving Pleasure in the compact segment is gaining even
greater significance. Two additional, extra-economical low-emission
engine variants are enhancing the model range of the BMW 1 Series
Coupé as of September 2009: In the guise of the BMW 120i
Coupé and the BMW 118d Coupé there will then be two
further models with the EU5 emission rating. Following the successful
launch of the new entry-level three-door and five-door models, the BMW
116i and the BMW 116d, in spring 2009, the BMW 1 Series is once again
proving its value as the pacemaker for efficient mobility combined with
outstanding driving pleasure in the compact class. Other new models as
of September 2009 are the Lifestyle and Sport Editions of the BMW 1
Series three- and five-door. Still the only rear-wheel-drive model in
the compact segment, the BMW 1 Series offers a unique blend of sporting
driving pleasure and outstanding efficiency. Particularly the BMW 1
Series Coupé brings out this character so typical of the brand
in truly convincing style, with two new entry-level versions of the
two-door featuring a gasoline and a diesel engine coming into the market
in September 2009: The new BMW 120i Coupé is powered by a
2.0-litre four-cylinder with BMW High Precision Injection (direct
gasoline injection) developing 125 kW/170 hp at 6, 700 rpm and peak
torque of 210 Newton-metres/155 lb-ft at 4, 250 rpm, accelerating the
BMW 120i Coupé from zero to 100 km/h in 7.8 seconds and offering
a top speed of 224 km/h or 149 mph. Average fuel consumption in the EU
test cycle is 6.6 litres/ 100 kilometres, the CO2 emission rating is 153
grams per kilometre. An award-winning four-cylinder diesel makes the
new BMW 118d Coupé the most efficient car of its kind, the
diesel engine with its aluminium crankcase, turbocharging and
common-rail fuel injection helping the three-door BMW 118d win the
World Green Car of the Year 2008 Award. Displacing 2.0 litres, this
high-tech power unit develops 105 kW/143 hp at 4, 000 rpm and delivers
maximum torque of 300 Newton-metres/221 lb-ft between 1, 750 and 2, 500
rpm. This outstanding power unit offers an unbeatable combination of
performance and fuel economy also in the Coupé, the BMW 118d
Coupé accelerating from a standstill to 100 km/h in 9.0 seconds
and reaching a top speed of 210 km/h or 130 mph. Offering average fuel
consumption according to the EU standard of 4.5 litres/100 kilometres
(equal to 62.8 mpg imp) and a CO2 emission rating of 119 grams per
kilometre, this compact athlete clearly proves its outstanding talent
in terms of both all-round economy and clean emissions. The BMW 1
Series - the pacemaker in reducing fuel consumption and CO2 emissions.
Both new variants of the BMW 1 Series Coupé come as standard with
a wide range of BMW EfficientDynamics technologies such as Brake Energy
Regeneration, an Auto Start Stop function, a gearshift point indicator
and ancillary units with on-demand management and control. Both the BMW
120i Coupé and the BMW 118d Coupé naturally fulfil the
EU5 emission standard, meaning that the BMW 1 Series alone now comes
with 21 models complying with this requirement. A further important
point is that five models in the BMW 1 Series already offer a CO2
emission rating of less than 120 grams per kilometre, with the BMW 116d
standing out as the absolute leader in terms of fuel economy and
emission management. The four-cylinder diesel engine featured in this
particular version of the BMW 1 Series delivers maximum torque of 260
Newton-metres or 192 lb-ft and, in combination with BMW
EfficientDynamics also featured as standard in this model, allows
average fuel consumption in the EU test cycle of just 4.4 litres/100
kilometres (equal to 64.2 mpg imp) and a CO2 rating of 118 grams per
kilometre. The technologies developed by BMW - and naturally featured
at no extra cost - to reduce both fuel consumption and emissions play a
particularly significant role in the successful BMW 1 Series. Indeed,
this makes BMW an important role model for the entire automotive
industry, with BMW still selling more cars with high-efficiency
technology each month than other car makers in the course of a whole
year. At the same time the consistent expansion of the BMW 1 Series by
the addition of particularly economical model variants including the new
BMW 116i delivering maximum output of 90 kW/122 hp and peak torque
increased to 185 Newton-metres or 136 lb-ft makes a significant
contribution to the success achieved by BMW in recent times in reducing
average fleet fuel consumption. Between 2006 and 2008 alone, the
average fuel consumption of BMW's models in the German market was
reduced by no less than 16 per cent, BMW therefore exceeding the rate
of reduction of the next-best competitor in the premium segment more
than twice. Exclusive and full of character: the BMW 1 Series
Lifestyle and Sport Editions. Apart from outstanding efficiency and
the Sheer Driving Pleasure so typical of the brand, innovative features
and uncompromising premium quality help to give the BMW 1 Series a
truly prominent position in its segment - and now the new Lifestyle und
Sport Edition Models add further class and style to these
characteristic features. The Edition Models excel in particular through
particularly attractive, high-quality and carefully matched features and
equipment, and are available on all engine variants of the three-door
and five-door. The Lifestyle Edition exudes stylish extravagance both
on the exterior and in the interior of the BMW 1er, highlighted by body
paintwork in exclusive Marrakesh Brown Metallic including additional
components in body colour and chrome-plated tailpipes as well as
exclusive light-alloy rims in five-spoke design. All models come with
17-inch wheels. On the five-door the exterior is rounded off by the
car's special finish on the window shaft covers and side window
surrounds in Shadow Line, on the three-door in Chrome Line. Chrome
entry trim proudly bearing the name "BMW Edition", a leather
sports steering wheel with multifunction buttons, and roof lining in
anthracite colour provide a particular touch of modern elegance within
the interior. The exclusivity of the Lifestyle Edition is highlighted
to an even higher level of perfection by the interior colour scheme
matched to the colour of the paintwork. Features include interior trim
in high-gloss Marrakesh Brown as well as door panels and seat
upholstery in Magma Brown. And as an alternative to Network cloth
upholstery there is also the choice of Pearlpoint upholstery with Magma
Brown cloth / leather. The exterior and interior features are also
carefully matched to one another on the Sport Edition Model, giving the
BMW 1 Series particularly dynamic and powerful character. The Edition
Models come as standard with the M Sports Package including the M
Aerodynamics Package, a sports suspension set-up as well as 17-inch
light-alloy wheels in dual-spoke design. The BMW 130i and BMW 123d
feature 18-inch light-alloy wheels in Ferric Grey paintwork available as
an option also on the other model variants. Exclusive Blackline rear
lights, exterior features in body colour, Shadow Line on the window
shaft covers and side window surrounds, foglamps and chrome-plated
tailpipes on the exhaust round off the striking look of the exterior.
The sporting and exclusive flair of the interior is highlighted by
chrome-plated entry trim bearing the name "BMW Edition",
stainless-steel pedals, an M footrest, an M sports steering wheel, an M
gearshift lever complete with its gaiter made of soft nappa leather,
interior trim in Aluminium Glacier Silver and roof lining in anthracite
colour. As yet a further highlight the BMW 1 Series Sport Edition comes
with sports seats for the driver and front passenger in a combination
of cloth and Sensatec featuring blue ornamental stitching around the
seat bottoms and headrests. And to provide the final touch the footmats
are adorned by blue piping. Navigations system Business in the BMW 1
Series now featuring an integrated storage of navigation data and
optimised display technology. In conjunction with one of the
navigation systems available as an option the BMW 1 Series proudly
boasts the new generation of BMW iDrive electronic vehicle management.
Entering the 2010 model year, the BMW 1 Series furthermore comes as an
option with a new version of the Business navigation system, its new
control concept allowing even easier and more precise control through
iDrive featuring direct choice and favourite buttons. The new Control
Display with 800 x 480 pixel image resolution ensures detailed
presentation of maps in two dimensions or in a perspective view,
complete with integrated arrow graphics. Storage of navigation data
installed within the car serves to provide even faster access to the
system. And last but not least, the audio unit included within the new
control system comes complete with a CD player.