New Diversity in the Luxury Class: the BMW 7 Series in the 2010 Model Year.

Munich. Following its successful introduction into the market, the new
BMW 7 Series is further expanding its position in 2010 as the most
innovative model series in the luxury segment. New drivetrain and
equipment variants emphasise both the driving pleasure and the
outstanding efficiency of BMW's top-class luxury saloon. The BMW 740d
to be introduced in autumn, for example, will for the first time
feature a new straight-six diesel engine with BMW TwinPower Turbo
Technology and maximum output of 225 kW/306 hp. The second diesel model
in the range, the BMW 730d, underlines its status as the world's most
economical and lowest emission model in the luxury class by a further
reduction in both fuel consumption and CO2 emissions as well as
optionally available BMW BluePerformance Technology. Hence, BMW now
offers yet another production model already fulfilling the EU6 emission
standard today. These innovations in the BMW 7 Series model range
ensure truly thrilling diversity in the prestigious luxury segment.
Including the new top-of-the-range BMW 760i and BMW 760Li with their
twelve-cylinder power units, the BMW 7 Series is now available in three
gasoline and two diesel variants. BMW's intelligent xDrive all-wheel
drive will also be introduced in the BMW 7 Series for the first time in
the 2010 model year, yet another new feature entering the market in
autumn 2009 being the M Sports Package available on all models in the
BMW 7 Series. World debut: six-cylinder diesel engine with BMW
TwinPower Turbo Technology in the BMW 740d. The new diesel model in
the BMW 7 Series is characterised by spontaneous and supreme traction
and pulling power combined with outstanding efficiency. The BMW 740d
features a newly developed six-cylinder power unit, an all-aluminium
engine boasting BMW TwinPower Turbo Technology and common-rail direct
fuel injection with piezo-injectors operating at an injection pressure
of up to 2,000 bar. The charge system follows the Variable Twin Turbo
principle and is made up of two turbochargers of various size perfectly
matched to one another and therefore operating either individually or
together as a team, depending on the driver's power and performance
requirements. High-pressure fuel injection ensures particularly precise
dosage of fuel optimising both the car's efficiency and the emissions
coming from the engine. The new power unit delivers maximum output of
225 kW/306 hp and peak torque of 600 Newton-metres/442 lb-ft maintained
consistently between 1,500 and 2,500 rpm. This gives the BMW 740d a
level of performance so far only provided by far larger power units,
now combined with the superior economy typical of a BMW straight-six
diesel. The BMW 740d accelerates from a standstill to 100 km/h in 6.3
seconds and is limited electronically in its top speed to 250 km/h or
155 mph. Average fuel consumption of 6.9 litres/100 kilometres in the
EU test cycle (equal to 40.9 mpg imp) and a CO2 emission rating of 181
grams per kilometre, finally, mark new records for efficiency in this
performance class. BMW BluePerformance making ongoing: BMW 730d
fulfils the EU6 emission standard. The cutting-edge diesel engines in
the current range allow BMW to introduce further models already
fulfilling the future EU6 emission standard today. BMW is therefore
consistently increasing its leadership in the introduction of exhaust
emission management technology able to fulfil this strictest European
standard planned for the future. Following the BMW 330d already
introduced in autumn 2008, the BMW 730d may also be equipped as an
option with BMW BluePerformance Technology. On the BMW 730d with BMW
BluePerformance the diesel particulates filter and the oxidation
catalyst likewise featured as standard are supplemented by an NOx
storage catalyst. As a result, exhaust management in this new 180
kW/245 hp six-cylinder diesel already reduces nitric oxides to the
standard not coming into force until the introduction of EU6 in the
year 2014. The introduction of BMW BluePerformance Technology has no
influence on the fuel consumption and CO2 emissions of the BMW 730d,
which are in-deed being further reduced once again in the 2010 model
year. Modifications on the engine and the drivetrain reduce the average
fuel consumption of the BMW 730d determined in the EU test cycle to 6.8
litres/100 kilometres (equal to 41.5 mpg imp), with the CO2 emission
rating moving down to 178 grams per kilometre. As a result the BMW 730d
is further expanding its leading position as the most efficient saloon
in the luxury segment. Like all other model variants, the BMW 730d
owes its outstanding efficiency to superior engine technology as well
as the powerful impact of BMW EfficientDynamics naturally featured as
standard. Just how fuel-efficient a vehicle may be in the use of energy
the driver of a BMW 7 Series will see in future not only on the fuel
gauge, since the instrument cluster will be supplemented as of the 2010
model year by a recuperation indicator. A graphic display next to the
current fuel consumption indicator in the lower half of the rev counter
presents the generation of electric power in overrun and while applying
the brakes, the blue arrow being activated as soon as Brake Energy
Regeneration feeds energy into the on-board network without any fuel
being consumed in the process. BMW 750i xDrive and BMW 750Li xDrive:
double debut for xDrive in the BMW 7 Series. BMW already offers an
intelligent all-wheel drive system in the BMW X models as well as the
BMW 5 Series and the BMW 3 Series, promoting both driving dynamics as
well as driving stability and traction. With its special features, BMW
xDrive has indeed already made BMW the world's most successful
manufacturer of all-wheel-drive cars in the premium segment. And now
the range of cars with BMW xDrive is being enlarged once again.
Starting in the 2010 model year, BMW xDrive will be available for the
first time also in the BMW 7 Series. In the BMW 750i xDrive and the BMW
750Li xDrive this permanent, electronically controlled all-wheel drive
ensures appropriate distribution of the power of 300 kW/407 hp
generated by the V8 with its BMW TwinPower Turbo Technology, thus
catering for all demands in every situation. Through a power divider
with an electronically controlled multiple-plate clutch, xDrive feeds
exactly the right amount of power in every situation to the axle which,
through its wheels, has the best grip on the road. Precise and quick
control of this power distribution gives BMW's all-wheel-drive luxury
saloons truly supreme and outstandingly safe driving behaviour under all
conditions. Through its dynamic operation, xDrive also helps to give
the new luxury performance models with this technology the neutral
behaviour in bends and supreme tracking stability so typical of an
all-wheel-drive BMW. In bends more drive power is fed to the rear axle
in order to make the car even more nimble and avoid any understeer.
In the process the operation of xDrive is based on the steering angle
pre-determined by the driver. While, when driving smoothly in a straight
line, the front-to-rear power split is 40:60, up to 80 per cent of the
drive power goes to the rear axle in a bend, ensuring spontaneous
steering behaviour precisely following the actual radius and course of
the bend. Then, when leaving the bend, the distribution of drive power
returns to normal in the interest of maximum traction when accelerating
again in a straight line. M Sports Package featured for the first time
in the BMW 7 Series. The BMW 7 Series is characterised not only by its
powerful design, supreme comfort and innovative features, but also by
dynamic engines and superior suspension technology as well as
fascinating, sporting performance. Indeed, no other sedan in the luxury
segment offers such a dynamic driving experience of this calibre and
quality. Now this particular forte of the BMW 7 Series may be further
accentuated for the first time by a BMW Sports Package setting further
highlights both out-side and within the car for even greater Sheer
Driving Pleasure and a truly unique look. The M Sports Package
comprises an Aerodynamics Package as well as additional chrome trim on
the specially designed front and rear aprons, illuminated M entry trim
and BMW Individual High-Gloss Shadow Line. In combination with the M
Sports Package, the customer also has the choice of exclusive paintwork
in Carbon Black Metallic, apart from six other body colours all
available as an alternative. The dynamic look of the car is rounded
off by 19-inch M light-alloy wheels in double-spoke design featuring
different-sized tyres front and rear. As an option there are also
20-inch M light-alloy wheels in double-spoke design, again with
different tyre sizes front and rear. And last but not least,
electronically controlled BMW Dynamic Drive also comes in the M Sports
Package for the BMW 7 Series. Sports seats with leather upholstery,
the M leather steering wheel with multi-function buttons and the M
footrest underline the active character of this luxury performance
saloon also within the passenger compartment. BMW Individual roof
lining in anthracite and interior trim in fine-grain aluminium round
off the interior ambience with its focus on sporting performance. The
BMW 760i and the BMW 760Li, finally, come with BMW Individual roof
lining in alcantara anthracite as well as high-quality wood trim. The
BMW M Sports Package is available for all models in the BMW 7 Series
with both normal and extended wheelbase.