PressClub Middle East · Article.
Diplomatic Service: BMW 7 Series vehicles secured for the Kingdom of Saudi Arabia's Ministry of Foreign Affairs
Mon Aug 17 12:00:00 CEST 2009 Press Release
Diplomatic Service: BMW 7 Series vehicles secured for the Kingdom of Saudi Arabia's Ministry of Foreign Affairs Mohamed Yousuf Naghi Motors to deliver 132 BMW 7 Series Ceremonial handover held at BMW Welt in Munich
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Osama El-Sherif
BMW Group
Diplomatic Service: BMW 7 Series vehicles secured for the Kingdom of
Saudi Arabia's Ministry of Foreign Affairs Mohamed Yousuf Naghi Motors
to deliver 132 BMW 7 Series Ceremonial handover held at BMW Welt in
Munich Jeddah - Mohamed Yousuf Naghi Motors, the importer of BMW cars
in the Kingdom of Saudi Arabia, has secured a historic agreement to
supply 132 BMW 7 Series vehicles to the Kingdom of Saudi Arabia's
Ministry of Foreign Affairs. The Ministry has selected a combination
of BMW 740Li models, the long wheelbase variant, and BMW 740i models,
the short wheelbase variant, to be used by the Kingdom's embassies
around the world. His Excellency Professor Ossama Abdulmajed Al
Shobokshi, Ambassador of Saudi Arabia to Germany was present for the
ceremonial handover at the BMW Welt in Munich. Also in attendance was
Sheikh Mohamed Yousuf Naghi, owner of Mohamed Yousuf Naghi Motors and
Ian Robertson, Member of the Board of Management of BMW AG, Sales and
Marketing, alongside other senior BMW executives and major official
from the Ministry of Foreign Affairs. Located in close proximity to
the iconic BMW Headquarters building, BMW Welt is the multi-functional
customer experience and exhibition facility of the BMW Group, designed
to present the current products of BMW, be a distribution centre for
BMW cars, and offer an event forum and conference centre - a unique and
fitting location for the historic ceremony. Commenting on the
agreement, Sheikh Mohamed Yousuf Naghi said: "BMW has a strong and
successful heritage in the Kingdom of Saudi Arabia, a tradition we are
pleased to build upon with this historic agreement. The Ministry of
Foreign Affairs represents the Government through Saudi Arabia Embassies
around the world, and we are proud that it has selected the BMW 7
Series as their official mode of transportation. Our flagship model is
a recognised leader in the luxury automotive segment - a natural
partner for the Ministry's diplomatic mission." Ian Roberson,
Member of the Board of Management of BMW AG, Sales and Marketing said:
"We are honoured that Sheikh Mohamed Yousuf Naghi, His Excellency
Professor Ossama Abdulmajed Al Shobokshi, Ambassador of Saudi Arabia in
Germany and prominent delegates from the Ministry of Foreign Affairs
are present at the BMW Welt to mark this historic occasion. This
agreement is testament to the strong relationship between BMW, Mohamed
Yousuf Naghi Motors and the Ministry of Foreign Affairs, a relationship
we hope will continue to flourish in the years to come." As the
largest importer of BMW 7 Series in the Middle East region, the Kingdom
of Saudi Arabia continues to grow in importance as a market for the
flagship model. 617 units were sold in the country between January and
June 2009, an increase of 124% over the same period in 2008. The
agreement with the Government is the largest of its kind for BMW in the
Kingdom of Saudi Arabia. Vehicles will be supplied by Mohamed Yousuf
Naghi Motors which enjoys a strong relationship with the Government,
having supplied BMW 5 Series and BMW 7 Series to the Ministry of
Foreign Affairs for several years. "We have been providing
world-class vehicles to the Ministry of Foreign Affairs for many years.
The BMW 7 Series is recognised globally as offering the best of
comfort, luxury and automotive innovation. It is a class leader in terms
of reduced carbon emissions and fuel consumption, delivering
outstanding efficiency and performance. It is the perfect mode of
transport for high ranking dignitaries," added Sheikh Mohamed
Yousuf Naghi. The superior bearing of the BMW 7 Series exemplifies the
sporting character of BMW in its most elegant form. The design
features of the BMW flagship, such as the car's dynamics proportions,
the low and stretched side view, sculptured surfaces, and upright BMW
kidney grille emphasis the sheer power and width of the car. The
luxury saloon's outstanding profile and refined elegance befit any
occasion of state, a perfect partner for the official business of the
Ministry of Foreign Affairs. "No matter where in the world the
Ministry of Foreign Affairs diplomatic mission is required, the BMW 7
Series will deliver them in safety, style and comfort," added
Sheikh Mohamed Yousuf Naghi. -Ends- About Mohamed Yousuf Naghi Motors:
Established in 1990, Mohamed Yousuf Naghi Motors has been the exclusive
and official importer of BMW Group brands - BMW, MINI and Rolls-Royce -
for almost two decades in the Kingdom of Saudi Arabia. Their
representation of the brand spreads across the country, with showrooms
and service centers in Jeddah, Riyadh, the holy cities of Makkah and
Madinah, Al Khobar and Jubail. Mohamed Yousuf Naghi Motors recently
opened the world's biggest BMW Group service centre in Jeddah, as part
of a SR 300 million expansion plan which includes a new Fastlane
Service, MINI and BMW Premium Selection showroom in Dabbabh Street in
Riyadh, in addition to the expansion and refurbishment of current
facilities in Riyadh and Al Khobar. The importer offers a full range
of services from BMW trained technicians in its service centres and
body-shops, a comprehensive range of parts and accessories, financing
facilities and BMW trained sales executives. For more information
please contact:- Mustafa Younes Mohamed Yusuf Naghi Motors Tel:
+966-2-6695 333 Email: mustafa.younes@mynaghi.com.sa Or Jamal
Al Mawed d'pr Tel: +971 50 7355956 Email: jamal@d-pr.ae