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More enjoyment with the new international BMW website – www.BMW.com

Tue Jun 08 16:30:00 CEST 2010 Press Release
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Munich. BMW has freshened up its international brand website www.BMW.com and is moving further forward with its social media integration.

Internet, E-Business
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Corporate

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BMW Group

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Osama El-Sherif
BMW Group

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Neue internationale BMW Website

Munich. BMW has freshened up its international brand website www.BMW.com and is moving further forward with its social media integration. With its reworked home page, the Munich-based motor manufacturer is aiming to increase user-friendliness and further expand the "Story of Joy" brand campaign online.

 

The aim of the rebrush, amongst other things, is to provide a more customer-focused presentation, including an improved main navigation system, an interactive teaser format and subject-specific landing pages. Shorter click paths and the prominent positioning of buttons are intended as further incentives to use the website. Visitors will also benefit from a more integrated search function and direct access to the vehicle configurator.

 

The highlight, however, is the integration of the brand-new Facebook Like Box on the home page. With this, BMW is consistently moving towards the integration of onsite and offsite activities as part of its social media strategy.

 

The work was carried out by the Interone agency in Hamburg.

 

 

 

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