PressClub Middle East · Article.
ABU KHADER AUTOMOTIVE APPOINTED AS NEW
Mon Sep 20 16:46:00 CEST 2010 Press Release
New car showroom and after-sales service centre set to open.
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Osama El-Sherif
BMW Group
Tel: +971-4-3129-964
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Author.
Osama El-Sherif
BMW Group
New car showroom and after-sales service centre set to open
BMW Group Middle East has appointed Abu Khader Automotive as its new importer for BMW in Jordan. With more than 70 years experience in the Jordanian automotive industry and a well established and respected reputation, Abu Khader Automotive has strong credentials to take the BMW brand to new heights in the Kingdom.
Abu Khader Automotive is in the process of setting-up two facilities in Amman, one will be a dedicated showroom for new cars and the other will be a service centre to cover car maintenance and after sales requirements. The service centre will also include BMW Fast Lane Service, a concept designed to cater for quick servicing requirements of all BMW models within a two hour period. The all-new sales facility is located in Mecca Street while the after sales service centre is in Bayader Wadi Al-Seer, a well known area to BMW customers as the facility has been purchased from the previous BMW franchise owner.
Commenting on the appointment, Mr. Nicola Abu Khader, Chief Executive Officer of Abu Khader Group said, "We are honored to add BMW, one of the world's most respected and valuable car brands, to our portfolio. Our extensive experience in the automotive industry has helped us prepare for the challenges of taking on the responsibilities of selling, servicing and marketing such a premium brand.
"Our team is working tirelessly to ensure we have the right facilities, latest equipment and skillful workforce in place to meet the high expectations of BMW customers. Our after sales facility will be operational in the 7th of October and our showroom for new cars is planned to open in November. And by the end of this year, we will sell BMW Premium Selection, used BMW cars from our Mecca Street facility," added Mr. Abu Khader.
Mr. Phil Horton, Managing Director, BMW Group Middle East said, "It's been a long and thorough process to ensure that we have the right long-term business partner for the BMW brand in Jordan. Abu Khader Automotive has a proven track record in the automotive industry on many levels with a strong focus on trained staff and customer service. The Jordanian market has shown strong growth potential and we are confident that Abu Khader Automotive will deliver to BMW's and our customers' expectations."
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About the Abu Khader Group
The Abu Khader Group was founded in 1937, under the leadership of the
late Nicola Abu Khader, who established, developed and managed the
automotive and auto parts business hand in hand with his brothers
Salim and Yousef, until he was joined by the second generation.
Today, the Group is managed by the family’s third
generation members: Nicola Abu Khader, who continues to expand the
business, and under his leadership, new subsidiary companies and
specialized divisions have been developed and added to the Group. The
result is an integrated group of companies, each specializing in a
different field, with its own independent management. The
decentralized structure allows each company in the group to remain
strategically focused, and close ts market segment and customers.
The Abu Khader Group is one of the leading business groups in
Jordan, proudly achieving growth in all business sectors, including
but not limited to; automotive spare parts, lubricants, automotive
dealerships, tires, battery manufacturing, leasing, car rental, public
transport, real estate, technology and education. Over the past
decade, the Abu Khader Group has become one of the leading automotive
dealerships in Jordan. The Abu Khader Group is the exclusive dealer
& distributor for a number of world leading passenger and
commercial vehicle brands, including Opel, FIAT, GMC, Cadillac, HUMMER
and Mitsubishi commercial and Fuso trucks.
The BMW Group
With its three brands - BMW, MINI and Rolls-Royce – the BMW Group is one of the world’s most successful premium manufacturers of cars and motorcycles. It operates internationally with 24 production sites in 13 countries and a global sales network with representation in more than 140 countries.
During the financial year 2009, the BMW Group sold approximately 1.29 million cars and more than 87,000 motorcycles worldwide. The profit before tax for 2009 was euro 413 million, revenues totalled euro 50.68 billion. At 31 December 2009, the BMW Group had a workforce of approximately 96,000 employees.
Long-term thinking and responsible action have long been the foundation of the BMW Group’s success. Striving for ecological and social sustainability along the entire value-added chain, taking full responsibility for our products and giving an unequivocal commitment to preserving resources are prime objectives firmly embedded in our corporate strategies. For these reasons, the BMW Group has been sector leader in the Dow Jones Sustainability Indices for the last five years.
For further information, please contact:
Leanne Blanckenberg, Corporate Communications Manager, BMW Group Middle East
Email: Leanne.blanckenberg@bmw.com
Tel: +9714 313 2615
Jamal Al Mawed, Senior Account Manager, d’pr Agency
Email: Jamal@d-pr.ae
Tel: +971 (0)50 7355956