ABU KHADER AUTOMOTIVE COMMENCES BMW SALES IN JORDAN

Abu Khader Automotive
Corporate Communications

Media Information
January Xth 2011

ABU KHADER AUTOMOTIVE COMMENCES BMW SALES IN JORDAN
New showroom officially opened

Amman – Abu Khader Automotive, BMW Group’s new importer in Jordan, has reaffirmed its commitment to the Kingdom with the official opening of an all-new BMW car showroom in Amman. Representing a substantial investment for the company, the new facility marks an exciting new era for the brand in Jordan and will help strengthen BMW Group’s position as the most successful premium European automotive manufacturer in the Middle East.

Located on Mecca Street, the new showroom offers a range of the latest models including the BMW 1-, 3-, 5- and 7-Series, the BMW Z4 as well as the entire Sports Activity Vehicle model range:  BMW X6, X5, X3 and X1. By the end of this year, Abu Khader Automotive will also sell used BMW cars under the global BMW Premium Selection programme.

Aimed at delivering a broadened BMW experience to its customers, the XX square meter building is comprised of state of the art facilities and a showroom floor capable of displaying XX new cars.

Demonstrating Abu Khader Automotive’s confidence in the strength of the BMW brand, Zaid Al Abdallat, General Manager of Abu Khader Automotive said, “The Jordanian people have an desire for luxury brands and the market shows strong growth potential. Through the opening of our new showroom in Mecca Street, we are able to support the company’s growth whilst delivering outstanding products and services to our discerning customers. We expect 2011 to be an excellent year for Abu Khader Automotive, and adding to the brands  record growth in Middle East.”

Abu Khader Automotive’s after-sales service centre has been supporting BMW owners in Jordan since its opening in October 2010. Located in Bayader Wadi Al-Seer, the facility has the latest computerised service and diagnostic equipment. The service centre includes 26 workshop working bays covering: parts management; service advisors; warranty management; mechanical and electrical diagnosis; a body and paint workshop; and Fast Lane Service, a concept designed to cater for quick servicing requirements of all BMW models within a two hour period.

All after-sales employees have been selected for their previous experience in handling the servicing and parts needed for the BMW brand. The team’s skills will be strengthened by regular training at BMW Group’s regional training school to ensure the skillful workforce meets the high expectations of BMW customers.

BMW sales across the Middle East in 2010 increased 18% increase over the same period last year. The world’s most successful premium automotive manufacturer delivered a record breaking 17,119 BMW and MINI vehicles to customers across 12 Middle East markets, the highest volume sold since the company commenced regional operations in 1994. BMW Group is also the leading European manufacturer in the Middle East, having also sold more cars in the region than any other premium manufacturer. 

–Ends –
Abu Khader Group
The Abu Khader Group was founded in 1937, under the leadership of the late Nicola Abu Khader, who established, developed and managed the automotive and auto parts business hand in hand with his brothers Salim and Yousef, until he was joined by the second generation.

Today, the Group is managed by the family’s third generation members: Nicola Abu Khader, who continues to expand the business, and under his leadership, new subsidiary companies and specialized divisions have been developed and added to the Group. The result is an integrated group of companies, each specializing in a different field, with its own independent management. The decentralized structure allows each company in the group to remain strategically focused, and close to market segment and customers.

The Abu Khader Group is one of the leading business groups in Jordan, proudly achieving growth in all business sectors, including but not limited to; automotive spare parts, lubricants, automotive dealerships, tires, battery manufacturing, leasing, car rental, public transport, real estate, technology and education. Over the past decade, the Abu Khader Group has become one of the leading automotive dealerships in Jordan. The Abu Khader Group is the exclusive dealer & distributor for a number of world leading passenger and commercial vehicle brands, including Opel, FIAT, GMC, Cadillac, HUMMER and Mitsubishi commercial and Fuso trucks.
 
 

The BMW Group

With its three brands - BMW, MINI and Rolls-Royce – the BMW Group is one of the world’s most successful premium manufacturers of cars and motorcycles. It operates internationally with 24 production sites in 13 countries and a global sales network with representation in more than 140 countries.

During the financial year 2009, the BMW Group sold approximately 1.29 million cars and more than 87,000 motorcycles worldwide. The profit before tax for 2009 was euro 413 million, revenues totalled euro 50.68 billion. At 31 December 2009, the BMW Group had a workforce of approximately 96,000 employees.

Long-term thinking and responsible action have long been the foundation of the BMW Group’s success. Striving for ecological and social sustainability along the entire value-added chain, taking full responsibility for our products and giving an unequivocal commitment to preserving resources are prime objectives firmly embedded in our corporate strategies. For these reasons, the BMW Group has been sector leader in the Dow Jones Sustainability Indices for the last five years.

For further information, please contact:

Omar Halaseh, Marketing Manager, Abu Khader Automotive
Email: omarhalaseh@ak.com.jo

Leanne Blanckenberg, Corporate Communications Manager, BMW Group Middle East
Email: Leanne.blanckenberg@bmw.com
Tel: +9714 313 2615

Jamal Al Mawed, Regional Associate Account Director, DABO & CO Agency
Email: Jamal.a@daboandco.com
Tel: +971 (0)50 7355956