PressClub Middle East · Article.
BMW at the 21st Auto Mobil International Leipzig 2012.
21.05.2012 Press Kit
With two world premieres and two European premieres, BMW provides spectacular highlights at Auto Mobil International 2012. This highly attractive presentation will also focus on the company's close connection with the AMI venue. The new success model BMW X1 is produced at the BMW Leipzig plant as is the BMW 1 Series. What is more, from 2013 Leipzig will be the production site for the first models of the new subbrand BMW i, consistently oriented towards low-emissions mobility.
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An overview of the highlights:
• World premiere: the new BMW 3 Series Touring.
Sporty, elegant design and a high level of functionality are perfectly combined in the BMW 3 Series Touring, as are characteristic BMW driving dynamics characteristic and optimised ride comfort. In the premium segment of the medium class, the fifth generation of the five-door model provides not just unsurpassed driving pleasure but also unique versatility in everyday use as well as for lengthier trips. The model range available for the market launch includes the 4-cylinder versions BMW 328i Touring (180 kW/245 bhp) and BMW 320d Touring (135 kW/184 bhp) as well as the BMW 330d Touring, whose 190 kW/258 bhp 6-cylinder diesel engine is combined as standard with an 8-speed automatic transmission. With a luggage compartment volume increased by 35 litres to 495 litres, the new BMW 3 Series Touring offers the best figure within its competitive field. The range of standard equipment includes a foldable rear seat bench with a 40:20:40 split as well as automatic tailgate operation.
• World premiere: the new BMW 1 Series 3-door.
The BMW 1 Series is the epitome of driving pleasure in the premium compact segment. Rear-wheel drive, powerful engines and high-quality suspension technology guarantee unique sporty flair. The new BMW 1 Series 3-door expresses these characteristics even more clearly with its dynamically elongated side view - most intensely of all in the BMW M 135i. It is the first BMW M Performance Automobile with a petrol engine, its in-line 6-cylinder delivering 235 kW/320 bhp to providing an outstanding dynamic driving experience in combination with the characteristic M suspension settings, aerodynamically optimised body elements and model-specific interior design. Another new product: the entry-level model BMW 114i, powered by a 75 kW/102 bhp 4-cylinder petrol engine featuring BMW TwinPower Turbo Technology. In addition to the automatic engine start/stop function, available in conjunction with both the 6-speed manual transmission and the optional 8-speed transmission, the ECO PRO mode activated using the standard Driving Experience Control switch is one of the features contributing to enhanced efficiency. Additional space for individual style is provided by the BMW Lines Sport and Urban as well as BMW ConnectedDrive with its extended range of additional infotainment functions.
• European premiere: the new BMW M6 Convertible.
Its performance qualities are derived from sound motor racing expertise, while its appearance is defined by aesthetic design and exclusive appeal: the new BMW M6 Convertible is a high-performance sports car with a particularly individual character. Its high-revving V8 engine with M TwinPower Turbo Technology and 412 kW/560 bhp, the 7-speed M twin-clutch gearbox with Drivelogic, the Active M differential and model-specific suspension technology including the new optionally available M carbon ceramic brake enable fascinating driving performance figures. Thanks to the fully automatic textile soft top with characteristic fin look, enthusiasm for top performance can be combined with the joy of open-top driving. Another impressive feature: the level of fuel consumption and exhaust emissions has been reduced by over 30 per cent as compared to the predecessor model.
• European premiere: the new BMW X1.
The BMW X1 is both a pioneer and a bestseller in its segment. It is now starting out on a new chapter in its success story. A selectively modified design, an extensively revised and expanded range of engines, a refined interior, further improved efficiency and additional innovative equipment features now give the new BMW X1 even greater appeal. Its front view is now more clearly geared towards the BMW X models of the higher segments and its interior features provide a more powerful reflection not just of driver orientation but also of the vehicle's premium characteristics. With the launch of the new entry-level model BMW X1 sDrive 16d, the range of engines is expanded to three petrol engines and eight diesel engines. An 8-speed automatic transmission is offered including automatic engine start/stop function. Depending on the model, power transmission is by rear-wheel drive as is typical of BMW or else features the intelligent all-wheel system BMW xDrive. The BMW Sport Line and the BMW xLine are also newly available, each with its own exclusive design and equipment features.