PressClub Middle East · Article.
The new MINI: a present-day original and "Classic of the Future".
Tue Oct 21 21:55:00 CEST 2014 Press Release
Successful showing in the readers' vote by automobile magazine "Auto Bild Klassik": the latest generation of the British premium small car wins the 2014 "Golden Classic Steering Wheel".
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Osama El-Sherif
BMW Group
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Munich. The new MINI offers instant appeal, but it is also
excellently equipped to provide long-term fascination, too. As far as
readers of the automobile magazine "Auto Bild Klassik" are
concerned, the latest generation of the premium small car already has
what it takes to become a lasting classic. They voted the new MINI
"Classic of the Future" in the category of small and compact
cars. This has led to the new edition of the British original now
being awarded the "Golden Classic Steering Wheel".
Very few cars can be said to have the kind of properties which
set them clearly apart from their current competitive environment
while also demonstrating classic potential at an early stage. The new
MINI has it all: a unique brand tradition, its current status as the
original in the small car premium segment and also pioneering
technology. Even 55 years after the launch of the classic Mini, the
brand's hallmark principle of the intelligent use of space and its
agile handling properties known as the go-kart feeling have lost
nothing of their attraction. Authentic design, unique style and
characteristic driving fun are timeless quality features which give
the new MINI lasting appeal, too.
This is now the fifth year in which the "Golden Classic
Steering Wheel" has been awarded. The prize is based on the
results of a vote in which readers of "Auto Bild Klassik"
were asked to name their favourites in a number of categories,
including "Classics of the Year", "Find of the
Year", "Restoration of the Year" and "Classic of
the Future". So the prizewinners not only include highly coveted
milestones of automobile history, spectacular rarities and exotic
specimens painstakingly saved from disrepair but also current models
whose particular appeal for later generations of motorists is already
obvious here and now.
The "Golden Classic Steering Wheel" is the second
award of its kind the new MINI has received in the space of just a few
months, having already won the "Motor Klassik" readers' vote
last spring. Here the new MINI came first in the small car rating and
was likewise voted "Classic of the Future".