PressClub Middle East · Article.
ROLLS-ROYCE DAWN NAMED TELEGRAPH’S ‘LUXURY CAR OF THE YEAR’
Fri Jul 08 12:45:00 CEST 2016 Press Release
The Daily Telegraph has declared Rolls-Royce Dawn its ‘Luxury Car of the Year’ in its annual Telegraph Cars Awards. The winners were selected by a panel of expert judges, road testers and some of the most respected commentators in the automotive world.
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BMW Group
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Author.
Osama El-Sherif
BMW Group
The Daily Telegraph has declared Rolls-Royce Dawn its ‘Luxury
Car of the Year’ in its annual Telegraph Cars Awards. The
winners were selected by a panel of expert judges, road testers and
some of the most respected commentators in the automotive world.
In bestowing this most prestigious honour, the judges declared,
“Dawn defines the very essence of luxury motoring. There is no other
car that is more relaxing to drive or makes its occupants feel so special.”
The award is one of many major international accolades Dawn has
been honoured with since its global launch in March 2016 including the
Telegraph’s Luxury supplement, who declared Dawn their 2015
Car of the Year.
“As the summer season begins, Dawn is already lighting up some
of the world’s most desirable hotspots, presenting true patrons of
luxury with the most glamorous, social Rolls-Royce in history,” said
Torsten Müller-Ötvös, Chief Executive, Rolls-Royce Motor Cars. “The
plaudits we are receiving from the world’s most important publications
reflects the phenomenal demand we are experiencing for the car from a
new, dynamic breed of successful men and women.”
The launch of Dawn represents a seminal moment for Rolls-Royce
Motor Cars and promises to attract a new breed of successful, younger
and dynamic customers through a highly contemporary, beautiful
expression of Rolls-Royce aesthetics.
Images, video and press materials are available from the
dedicated microsite: http://anewdawnformedia.com