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New leadership for BMW Brand Management

Jens Thiemer new Head of Brand Steering and Marketing

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Jochen Frey
BMW Group

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Munich. From 1 January 2019, Jens Thiemer will be the new head of BMW Brand Management. Following his degree in business studies, Thiemer (46) has gained many years of experience in automotive brand management and marketing, both from a manufacturer’s and a consultant’s perspective.

 

“Brand management and marketing are crucial fields for a premium car company operating in today’s highly competitive environment,” said Pieter Nota, BMW AG Management Board Member for Sales and Brand BMW. “To ensure our continuing success in this very competitive business, we will be extending this area in the coming months. I am delighted that Jens Thiemer, a highly experienced marketing specialist, is joining us at this time,” Nota continued. “Our joint goal is to achieve a seamless brand experience for our customers, across all touchpoints.”

 

For questions please contact:

 

Corporate Communications

 

Jochen Frey, Corporate Communications, HR

Telephone: +49 89 382-41125,

e-mail: jochen.frey@bmwgroup.com

 

Mathias Schmidt, Head of Corporate and Culture Communications

Telephone: +49 89 382-24544

e-mail: Mathias.M.Schmidt@bmwgroup.com

 

Internet: www.press.bmwgroup.com

e-mail: presse@bmwgroup.com

 

 

The BMW Group

With its four brands BMW, MINI, Rolls-Royce and BMW Motorrad, the BMW Group is the world’s leading premium manufacturer of automobiles and motorcycles and also provides premium financial and mobility services. The BMW Group production network comprises 30 production and assembly facilities in 14 countries; the company has a global sales network in more than 140 countries.

In 2017, the BMW Group sold over 2,463,500 passenger vehicles and more than 164,000 motorcycles worldwide. The profit before tax in the financial year 2017 was € 10.655 billion on revenues amounting to € 98.678 billion. As of 31 December 2017, the BMW Group had a workforce of 129,932 employees.

The success of the BMW Group has always been based on long-term thinking and responsible action. The company has therefore established ecological and social sustainability throughout the value chain, comprehensive product responsibility and a clear commitment to conserving resources as an integral part of its strategy.

 

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CO2 emission information.

Fuel consumption, CO2 emission figures and power consumption and range were measured using the methods required according to Regulation VO (EC) 2007/715 as amended. They refer to vehicles on the German automotive market. For ranges, the NEDC figures take into account differences in the selected wheel and tyre size, while the WLTP figures take into account the effects of any optional equipment.

All figures have already been calculated based on the new WLTP test cycle. NEDC figures listed have been adjusted to the NEDC measurement method where applicable. WLTP values are used as a basis for the assessment of taxes and other vehicle-related duties which are (also) based on CO2 emissions and, where applicable, for the purposes of vehicle-specific subsidies. Further information on the WLTP and NEDC measurement procedures is also available at www.bmw.de/wltp.

For further details of the official fuel consumption figures and official specific CO2 emissions of new cars, please refer to the “Manual on the fuel consumption, CO2 emissions and power consumption of new cars”, available at sales outlets free of charge, from Deutsche Automobil Treuhand GmbH (DAT), Hellmuth-Hirth-Str. 1, 73760 Ostfildern-Scharnhausen and at https://www.dat.de/co2/.

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