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PressClub Middle East · Article.

BMW Design keeps its eye on the future with new appointments.

BMW i and BMW M design studios now come under the banner of BMW Design.

Human Resources
Design issues, Concepts and Studies

Munich. Domagoj Dukec, responsible for design across the BMW brand since spring 2019, has reshuffled his team. He will be assisted by a line-up of experienced designers with many years of expertise, who will also steer the BMW M and BMW i sub-brands under his leadership.

“I’m very excited about the future focus of our BMW design studios with Domagoj Dukec at the helm,” said Adrian van Hooydonk, Senior Vice President BMW Group Design, regarding the changes. “The structure now in place ensures greater creativity and agility in our design process. Domagoj’s team have built up a broad experience base in the studios of various BMW Group brands and our Designworks subsidiary.”

The new Head of BMW Exterior Design is Christopher Weil, who moves from his previous position as Exterior Design chief at MINI. Oliver Sieghart will take over at BMW Interior Design, having most recently been responsible for Advanced Design Automotive at Designworks Los Angeles. Annette Baumeister, previously Studio Director at Designworks in Shanghai with important knowledge of the Chinese market, now heads up BMW Colour & Trim. Taking over at BMW i Design, meanwhile, is Kai Langer, one of the progressive design pioneers who got the ball rolling at BMW i. Head of BMW M Design remains Marcus Syring, who has been in the role for three years now.

“Design is key to unlocking the emotionality of future vehicles. It delivers creative solutions and lends form to innovative technologies. With this team of outstanding designers, we have the necessary ingredients in place for the job at hand. Our brief is clear: the design of vehicles from BMW and the BMW M and BMW i sub-brands will represent a clear visual signpost for future mobility.” Domagoj Dukec, Head of BMW Design.

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CO2 emission information.

The following applies to consumption figures for vehicles with new type approval, September 2017 onward: The figures for fuel consumption, CO2 emissions and energy consumption are obtained in accordance with the specified measuring procedure (EC Regulation No. 715/2007), as issued and amended. The figures are for a basic-version vehicle in Germany. The bandwidths allow for differences in the choice of wheel and tire sizes and items of optional equipment and can be changed by the configuration.

Obtained on the basis of the new "Worldwide harmonized Light vehicles Test Procedure" (WLTP), the figures are converted back to the "New European Driving Cycle" (NEDC) for the sake of comparability. Values other than those stated here may be used for the purposes of taxation and for other vehicle-related duties relating to CO2 emissions.

More information about official fuel consumption figures and the official specific CO2 emissions of new passenger cars can be obtained from the "guideline on fuel consumption, CO2 emissions and current consumption of new passenger cars", available here:

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