PressClub Middle East · Article.
Fresh sea breeze and stormy wind in your hair: On the island of Sylt in the MINI John Cooper Works Convertible.
25.03.2021 Press Release
Germany's northernmost island is worth a visit at any time of year. There is much to discover between mudflats and waves. In-restaurants and bars as well as top-class shopping venues alternate with unspoilt nature and mile-long beaches. And in between, there are plenty of opportunities for open-air driving fun in the salty North Sea air.
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Munich. When Hamburg residents speak quite unpretentiously of taking a trip “to the island”, it often sounds as if they’re just taking a quick drive to another part of the city. Yet Sylt lies at the very top of North Frisia and is thus still around 180 kilometres away from the Hanseatic city as the crow flies. The quickest route is via motorway 7, making it the ideal choice for a short trip with the MINI John Cooper Works Convertible (fuel consumption combined: 7.4– 7.1 l/100 km (WLTP), 7.4– 7.1 l/100 km (NEDC); combined CO2 emissions: 167 – 161 g/km (WLTP), (169 – 163 g/km (NEDC). A few kilometres beyond the city limits, the speed limit is lifted. Now the 170 kW/231 hp four-cylinder turbo engine of the extremely sporty four-seater can really make sure that the distance between city and island actually shrinks by the minute.
The fast ride ends shortly before Flensburg. From there it’s just under 50 kilometres on country roads to the "Sylt Shuttle" in Niebüll. The car park in front of the loading station is car-free. The MINI John Cooper Works Convertible rolls onto the motorrail train at walking pace, accompanied by the typical "clack, clack, clack" as it crosses the carriage lanes. Now all we can do is: Switch off the engine, apply the parking brake, open the windows and wait. And there it is, that incomparable mixture of North Sea air, salt on your lips and the crying seagulls. The motorrail train travels a short distance through small villages and over flat land, then the wagons roll onto the ten-kilometre-long Hindenburgdamm, which was inaugurated in 1927 and became the real driver of Sylt tourism. From that time on, artists such as Emil Nolde, Hermann Hesse or Stefan Zweig felt just as magically attracted to the North Sea island as intellectuals, bon vivants and actors such as Marlene Dietrich, Hans Albers or famous athletes like Max Schmeling. Thomas Mann noted in the guest book of the artists' boarding house "Kliffende" in Kampen in 1928: “I have lived deeply by this shattering sea."
The crossing to Westerland station takes just under an hour. We quickly drive off the motorrail train and take a short walk to the Miramar Hotel, one of the oldest hotels on the island with a magnificent view over the Westerland spa promenade and the sea. This morning the sky is as blue as in a Nolde painting. So, on the outskirts of Westerland, it’s time to open the top. You can also do this while driving at a maximum of 30 km/h. It takes 18 seconds. Then the MINI John Cooper Works Convertible takes off along the dead straight country road heading north. The wind blows into the interior at gale force. But our senses take in more: this intense, salty sea air, the rich, earthy aroma of the tidal flats, the herbaceous, wild scent of the dunes - and a distinctive landscape with small hills and shaggy grass that changes colour depending on the wind and light.
After a good six kilometres we reach Kampen. The place is loved by some for its glamour, shunned by others because of celebrities and their exalted behaviour. An artists' colony in the pre-war period, Kampen was awakened from its slumber in the 1960s by the bon vivant and photographer Gunter Sachs. The corporate heir held wild parties on the hitherto tranquil island - and especially in Kampen. On the “whisky mile”, where luxury vehicles abound in the summer, there is a high density of those who consider themselves to be particularly important. Pretty much at the end of Kampen’s Strönwai, which is the street's real name, is the "Pony Club", a classy bar and celebrity disco for almost 60 years, which Gunter Sachs helped to make even more popular when he drove his classic Mini right up to the dance floor one evening. The MINI John Cooper Works Convertible doesn't put on too discreet a show either on its drive through Kampen.
Its new Zesty Yellow bodypaint makes it an eye-catcher everywhere. But the open-top four-seater wears this bold colour with style. The new reduced design language draws attention to the MINI’s hallmark design features, such as the hexagonal radiator grille and the round headlights. The Union Jack design rear lights are a subtle reminder of the brand's British origins. And the powerful contours of the rear diffuser, in the centre of which the two 85-millimetre stainless steel tailpipes of the exhaust system protrude into the open air, also signal authentic sportiness. This also applies to the sound of the sports exhaust system, which underscores the spirited sprinting capability of this open-top athlete.
Holidays on Sylt are very hip, the demand for accommodation continues to increase. 4.8 million tourists came in 2019. Property prices are reaching dizzying heights. Those who can afford it don't want to rent, they want to buy. Preferably one of the typical thatched houses. The consequence is that entire villages are now ghost towns that are only busy in summer and at weekends or on public holidays. In Kampen, two thirds of the houses are now holiday villas. The houses are not bought to live in, but to own. As a result, locals can no longer afford their island. Most of them now live on the mainland - as do the seasonal workers. 150,000 of them work on Sylt during the high season. Only 20,000 people are registered as residents.