PressClub Middle East · Article.
BMW Motorrad and Marshall announce strategic partnership.
Mon Jul 19 17:00:00 CEST 2021 Press Release
Innovation and premium quality for future BMW Motorrad sound systems.
Press Contact.
Osama El-Sherif
BMW Group
Tel: +971-4-3129-964
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Munich. Riding a motorcycle while listening to music
– both fit well together, as they promise deep emotional experiences
and intense pleasure on two wheels. It is not for nothing that
generations of artists have dedicated their songs to the experience of
motorcycling. “Born to be Wild” is a notable example.
To ensure that beats and basses perfectly complement the ear
while riding, BMW Motorrad has long been engaged in intensive
development work on its sound systems. With its now agreed long-term
partnership with world-renowned British company Marshall
Amplification, the innovation and quality of BMW Motorrad
sound systems are set to reach new heights.
For 60 years, Marshall, originally from Hanwell, London, now
based in Bletchley, Milton Keynes (UK), have produced legendary guitar
amplifiers used by the world’s best musicians. Since 2012 they have
expanded their audio quality into award winning headphones and active
speakers designed for music lovers.
The legendary Marshall spirit and the development power of BMW
Motorrad will in future be reflected in new innovative products for
motorcycles and music, especially in the BMW Motorrad Heritage segment.
BMW Motorrad will present the first new products resulting from
this strategic partnership very soon. Stay tuned to find out more
about this on 29 July 2021.