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ROLLS-ROYCE MOTOR CARS UNVEILS FIRST EVER 'ROLLS-ROYCE BOUTIQUE' EXPERIENTIAL SHOWROOM IN DUBAI
Wed Oct 26 14:27:00 CEST 2016 Informação à Imprensa
Rolls-Royce Motor Cars today unveiled its first ever ‘Rolls-Royce Boutique’, a highly progressive new concept in luxury, in Dubai, UAE. Torsten Müller-Ötvös, Chief Executive Officer, Rolls-Royce Motor Cars, presided at the official inauguration ceremony, alongside officials from AGMC, the sole and authorised representative for Rolls‑Royce Motor Cars in Dubai, Sharjah and the Northern Emirates of the UAE.
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Rolls-Royce Motor Cars today unveiled its first ever ‘Rolls-Royce
Boutique’, a highly progressive new concept in luxury, in Dubai, UAE.
Torsten Müller-Ötvös, Chief Executive Officer, Rolls-Royce Motor Cars,
presided at the official inauguration ceremony, alongside officials
from AGMC, the sole and authorised representative for Rolls‑Royce
Motor Cars in Dubai, Sharjah and the Northern Emirates of the UAE.
The new space speaks of Rolls-Royce’s commitment to effortlessly
integrating itself into the lifestyles of its patrons. The location,
at the centre of Dubai’s City Walk, a globally recognised luxury and
hospitality hot-spot, therefore boldly counters traditional automotive
thinking in placing the house within a centre of fine fashion, art and
cuisine that Rolls-Royce customers frequent.
The permanent Boutique has been created in the same spirit as
the marque’s highly successful Summer Studio in Porto Cervo, Sardinia
which has rapidly established itself as a celebrated centre of ‘true
luxury’ in one of the world’s most exclusive enclaves. The Boutique
therefore blends spaces that bring to life the spirit of the marque’s
Centre of Excellence in Goodwood, England with a vibrant, social
atmosphere. The Boutique is set to become a place to see and be seen
for the region’s most discerning and eminent patrons of luxury.
This is achieved through a curated series of experiential areas
including: an Inspiration Studio, Bespoke Atelier, Interactive Spirit
of Ecstasy, Pinnacle Café, Affinity Partner Display, Virtual Reality
Configurators and staging for Bespoke one-of-one motor cars or
newly-launched collections.
The product of a multi-million dollar investment from AGMC, the
generously appointed facility spans 7,300 sq.ft. and features
top-to-bottom vectorized pixel-animation screens on the external
windows, visible to passers-by from the road and sidewalk. Befitting a
house that always seeks to deliver effortlessness to its patrons, it
is the only Boutique in City Walk that will have year-round valet
parking for its guests.
The Rolls-Royce Boutique is AGMC’s second Rolls-Royce showroom
facility in Dubai, complementing their existing 10,000 sq. ft.
flagship showroom on Sheikh Zayed Road which features the world’s most
advanced Rolls-Royce Aftersales Centre.
Speaking at the opening ceremony, Torsten Müller-Ötvös, said,
“Dubai is an important part of our brand’s success story, and it has
been among the top five markets in the world for Rolls-Royce for three
consecutive years, placing it alongside or above other markets with
much bigger populations. Our success in Dubai and the rest of the
world is borne of an intimate understanding of the lifestyle
requirements of the world’s most discerning patrons of luxury. True
luxury houses like Rolls-Royce must therefore constantly strive to
innovate and inspire.”
He added. “AGMC’s investment is testament to their commitment to
delivering truly progressive experiences to Dubai’s most eminent men
and women. This extraordinary space will become a social hot-spot that
perfectly encapsulates the spirit of Rolls-Royce’s Centre of
Excellence in Goodwood, England.”
Stathis I. Stathis, Managing Director of AGMC, said, “It’s no
secret that Dubai is a city of accomplishments and record-breaking
initiatives. From the marvel that is the Burj Khalifa through to
winning the bid for Expo 2020, Dubai has proven time and time again it
is a place where the impossible becomes possible. Where vision,
coupled with hard work and resolve, can lead to achievements that are
rightly celebrated and respected around the globe. We are proud to now
add the first ever Rolls-Royce Boutique to those achievements.”
The Rolls-Royce Boutique features four distinct areas:
The Inspiration Studio will be the staging point for
one-of-a-kind examples of Rolls-Royce Bespoke motor cars. This will
serve to inspire patrons by showcasing what is possible when working
with the marque’s full Bespoke palette. The space also features an
Interactive Spirit of Ecstasy Wall, which uses motion-capture
technology to allow visitors to briefly transform themselves into the
iconic statuette that embellishes every Rolls-Royce motor car, and an
interactive configurator to help customers conceive initial ideas for
their own Bespoke vision.
The Bespoke Atelier takes cues from the worlds of
fine art, design and high fashion, and is filled with
thought-provoking textures, themes and colours, giving customers the
opportunity to explore the possibilities that cutting-edge, Bespoke
design allows. The displays of paints, marquetry, exotic woods,
leathers, piping, tread plates and accessories such as picnic hampers
and Gold-plated ‘Spirit of Ecstasy’s have been selected to stimulate
discussion and nurture creativity, helping to inspire customers when
commissioning their own unique Rolls-Royce motor car. The centerpiece
is a stunning piece of original art from Syrian artist Khaled Al
Saaei, depicting the Spirit of Ecstasy in Arabic Calligraphy.
The Pinnacle Café is a space for Rolls-Royce
customers to relax, meet with friends, or even host business meetings
in an exclusive and luxurious atmosphere. Rolls-Royce will invite
other luxury brands to display their rarest and most unique items in
the Affinity Area, with the displays regularly
changing, thus providing further inspiration to visitors and also
creating a luxury shopping boutique feel for customers.
The Rolls-Royce Boutique is open from 10:00 am to 10:00 pm seven
days a week.
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