+++ Triumph for the BMW Group and the Neue Klasse +++ Tenth and eleventh title wins for the BMW Group +++ Jury members issue purchase recommendations for more than 413 million readers +++
With 318 bends over a distance of 17.7 kilometres, the 'Tail of the Dragon' is considered one of the most dangerous roads in the world. On the border between the US states of North Carolina and Tennessee, the MINI John Cooper Works impresses with top-performance and agility combined with absolute confidence.
The BMW 3 Series is the essence of the BMW brand. For five decades, this icon has stood for sporty driving pleasure, unmistakably attractive design and consistent progress. A legacy to which every generation of the BMW 3 Series is committed. The new, fully electric BMW i3 enhances the familiar character of the BMW 3 Series with additional, unique features.
Strong BMW Motorrad performance with wins in seven categories and a total of ten podium finishes.
Please find the satellite and streaming details of the BMW Group Keynote.
+++ Interior air quality as health factor +++ Health as core element of product sustainability +++ Insight into BMW Group odour laboratory +++
+++ Holistic concept targets resource efficiency and reduction in CO2e emissions +++ Decarbonisation across supply chain +++ “Design for Circularity” principle expanded to further components +++
Top performance, maximum comfort, and modern driver assistance systems: the MINI JCW Countryman is the perfect companion for a visit to Asheville in the state of North Carolina.
+++ Final endurance tests ahead of second Neue Klasse model’s design premiere on 18 March 2026 +++ Typical BMW driving pleasure on a completely new level, thanks to Heart of Joy and BMW Dynamic Performance Control +++ Sixth-generation eDrive +++ BMW Group winter test centre in Sweden offers ideal environment for testing and optimising drive and suspension systems +++
Electric and dynamic – the MINI John Cooper Works Aceman on the streets of Tokyo. The MINI combines true MINI racing DNA with a confident, sporty presence and a driving experience that impresses instantly.
Spectacular Custom Power Roadster to commemorate the 50th anniversary of the BMW Motorrad Daytona race victory and winning the AMA Superbike Championship in 1976.
+++ M Performance Track Kit for the BMW M2: street-legal with even sharper performance on the race track +++ Retrofit for even more uncompromising appeal and exhilarating BMW M2 CS engine sound +++
BMW has made a strong start to the year, with multiple victories in top award events. Three BMW model series took first place in German “auto motor und sport” magazine’s “Best Cars” competition. And four BMW models came out on top in “What Car?” magazine’s “Car of the Year Awards 2026”. This continues a string of successes in German and international polls. Award wins across many different model series underscore how balanced the BMW product range is. The ...
The iconic 1965 Monte Carlo Rally winning Mini Cooper S is being celebrated in the form of a new MINI edition. Introducing the new “MINI 1965 Victory Edition”.
A city that never sleeps, shaped by its vibrant pulse. The MINI Aceman is the perfect counterpart for tackling tight Tokyo streets. Thanks to its compact design and agile handling.
+++ New brand emblem links heritage with future +++ Refined and precise design reflects key brand attributes +++ Brand embodies an exceptional balance of supreme ride comfort and high performance +++ Standalone automobiles, produced in select BMW Group plants +++ Iconic heritage colours, distinctive accents and personalised details will define brand’s unique character +++
Plenty of space for equipment and brand-typical handling make the MINI Countryman the ideal companion for adventures at Japan's largest mountain. In striking Blazing Blue and Favoured Trim, it is sure to turn heads.
+++ New production lines go into pre-series operation at BMW Group Plant Munich +++ Series production of new BMW i3 to begin in second half of 2026 +++
+++ New brand image and restructured portfolio +++ Additional site in Memmingen, Germany +++ “Games of Drift” with specially adapted M2 Drift Signature AREA M vehicle as key event in Memmingen with live scoreboard and final +++ New target groups, new customer experience, new digital platform +++ Spiritual home for Gen M and all who feel an affinity with it +++ BMW M Experience Center for the ultimate driving experience +++
+++ Reduced consumption and increased range for BMW iX1 and BMW iX2 +++ BMW iX3 option for faster charging +++ BMW M5 and BMW XM Label prepared for future Euro 7 emissions standard +++ Tyre repair kit Plus now standard for models like BMW X3, BMW 2 Series Gran Coupé and BMW 5 Series Sedan +++
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