+++ Sales increased to 213,457 vehicles +++ BMW M GmbH marks 7th consecutive year as most successful manufacturer among its direct competitors +++ BMW X3 M50 is best-selling model +++ BMW M5 and BMW M5 Touring drive growth in the high-performance segment +++
+++ First-time demo of AI-powered BMW Intelligent Personal Assistant with Alexa+ technology +++ Revolutionary user-interaction with BMW Panoramic iDrive +++ Sixth generation BMW eDrive Technology +++ Next level driving dynamics with the Heart of Joy +++ Seamless driver assistance with BMW Symbiotic Drive +++ Ever-evolving Entertainment and App ecosystem in BMW Operating System X +++
+++ New level of natural dialogue enabled with integrated AI assistant, debuting in the new BMW iX3 +++ Available in Germany and the US at market launch 2026 +++ Presentation at CES 2026 +++
+++ Introduction of BMW ALPINA to BMW Group on 1 January 2026 +++ The brand embraces history and future alike, as represented in its new wordmark +++ Striking a balance between superior ride comfort and maximum performance +++ Focus on individual customer requirements +++
Livery made in collaboration with the TV anime “BLEACH”.
+++ Pure iFACTORY: digitally planned and built from the outset +++ Start of series production for new BMW i3 in the second half of 2026 +++
+++ First-time demo of AI-powered BMW Intelligent Personal Assistant with Alexa+ technology +++ Revolutionary user-interaction with BMW Panoramic iDrive +++ Sixth generation BMW eDrive Technology +++ Next level driving dynamics with the Heart of Joy +++ Seamless driver assistance with BMW Symbiotic Drive +++ Ever-evolving Entertainment and App ecosystem in BMW Operating System X +++
+++ Enhanced digital experience for BMW M customers +++ Initial offering includes three exclusive BMW M in-car apps: “M Cockpit”, “M Drag Meter”, and “M Channel” +++ Additional added value initially for the new BMW iX3 with M Sport package +++ Integration of the new BMW M Community for the German market into the My BMW App +++ Exclusive BMW M content and benefits for BMW M High Performance and M Performance drivers in the German market +++
Rider’s Gear and Casual Wear for safe, comfortable, in style motorcycling at all times.
+++ Alexander Karajlovic takes over as new Vice President for Development at BMW M GmbH +++ Predecessor Dirk Häcker enters retirement after 11 years as Head of Development at BMW M +++ High-performance brand looks back on 13 years of record-breaking success +++
+++ Award for sustainable material in the MINI family interior +++ Use of secondary materials reduces CO₂e emissions +++ Collaboration as a driver of innovation +++
Compact, powerful and unmistakable – the MINI Cooper brings driving fun to Tokyo's lively streets.
On-location photos and b-roll material from the International Media Launch Sotogrande, Spain.
+++ Premiere at the M Festival in Chengdu +++ Art Car Capsule Collection inspired by BMW Art Car #18 by Cao Fei +++ Collection with tech-inspired details, AR-style graphics and glow-in-the-dark elements +++ Now available worldwide, including at the BMW Lifestyle Shop +++
Additional attractive new colors and special equipment.
Additional photos of the new BMW F 450 GS.
Stylish, safe and full of driving pleasure - with the MINI Aceman and the exclusive MINI Lifestyle Collection, MINI makes the festive season a special experience.
Sheer driving pleasure has always been baked into the BMW brand’s DNA. The BMW Z4 is a prime example: truly exhilarating roadster fun. The upcoming BMW Z4 Final Edition provides fans with a time-limited opportunity to order a very special version of this vehicle – one that may well become a collectors’ item.
The MINI John Cooper Works combines powerful performance and precise handling to create a unique driving experience - perfectly staged on the winding Irohazaka Road in Japan.
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