PressClub Global · Article.
World Premiere in Leipzig: the new BMW 5 Series Touring.
Mon Feb 22 10:49:00 CET 2010 Press Release
Fourth Generation of the Highly Successful Business Touring Presented to the Public for the First Time at the 2010 Auto Mobil International (AMI).
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Bernhard Santer
BMW Group
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Suzana Kolundzic
BMW Group
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Fourth Generation of the Highly Successful Business Touring Presented to the Public for the First Time at the 2010 Auto Mobil International (AMI).
Munich. BMW is returning to Auto Mobil International
(AMI) Show in Leipzig with no less than a world debut, presenting the
new BMW 5er Touring to the public for the first time when the Motor
Show opens on the Leipzig Fairgrounds.
Through this significant
model launch, BMW is setting one of the highlights at the AMI Show
open to the public from 10 - 18 April 2010. At the same time
further new models in the BMW range are to be seen for the first time
in Germany at the 2010 AMI Show, among them the new BMW 5 Series
Sedan, the new BMW X5, and the new BMW 3er Convertible.
BMW’s appearance at the Show follows the guiding principle of “Joy“, moving the world premiere of the new BMW 5 Series Touring as the top event at the AMI Show directly into the visitors’ perspective through numerous activities. The 2010 AMI Show gives BMW the ideal setting to present the new edition of this successful Business Touring to the international public for the first time.
By tradition, the German market is the world’s most significant sales region for the Touring version of the BMW 5 Series. As a further factor the world premiere of the new BMW 5 Series Touring highlights both the significance of the 2010 AMI as the No 1 car show in Germany this year and the close connection of the Company to the location in Leipzig. BMW Plant Leipzig builds not only the BMW 1 Series, but also the brand’s latest highly successful model, the BMW X1.
Premium car maker BMW is presenting its current model range in a new
exhibition area. Measuring approximately 1,500 square metres or more
than 16,000 square feet, BMW’s stand is being set up for the
first time in Hall 3 of the AMI Fairgrounds.
BMW Classic is
also represented in Leipzig with three historical cars on show in a
special event in the Fairground’s Glass Palace under the motto
“Hidden Treasures – Car Museums Present their Greatest
Highlights“. And last but not least, BMW is also presenting the
new BMW X1 for practical testing in the outdoor area of the Fairground.