MINI USA TO EXPAND U.S. DEALERSHIPS BY 20 PERCENT TO SUPPORT DOUBLE DIGIT SALES GROWTH TARGETS

Woodcliff Lake, NJ - June 22, 2009… MINI USA has confirmed its intention to expand its 83-strong American dealer network by 20 percent during the next 18 months to a total of 100 outlets across the country.

Most of the additional 17 MINI dealerships will be located in cities or areas that will be new markets for the brand.

Speaking at a New York City meeting, MINI USA Vice President Jim McDowell revealed: “Starting in 2011, our aim is to raise MINI sales by a ‘double-digit’ percentage compared with last year’s total of 54,077 cars delivered and this will correspond with a substantial expansion of our network coverage.

“We are celebrating a major landmark for MINI this year, its 50th Birthday, and we are pleased to announce plans for another significant milestone for the brand – the development of our national dealer network to 100 outlets,” he added.

“We are pleased to be in a position to dramatically increase our U.S. dealerships. I have often said that the world is becoming more MINI every day, and I believe that that sentiment is true, now more than ever, as consumer tastes shift decidedly to cars that offer tremendous value. Our cars are not only fuel efficient, and offer great value, but they also provide a fun and dynamic motoring experience and are packed with personality.”

The first of the new dealers to become operational this year will be MINI of Birmingham in Birmingham, Alabama. Speaking of the dealership’s appointment to the MINI USA network, General Manager Mark Gerloff said: “I am delighted to be given the opportunity to represent such a stylish and iconic brand in Alabama, and be given the opportunity to bring the unique attributes and heritage of MINI to our customers.”

In addition to Birmingham, Alabama, MINI will open dealerships in the following cities: Pensacola, Florida; Alexandria, Virginia; Austin, Texas; Seattle, Washington; Fort Myers, Florida; El Paso, Texas; Ontario, California; Louisville, Kentucky; Raleigh, North Carolina; Knoxville, Tennessee; Loveland, Colorado; Madison, Wisconsin; Mount Laurel, New Jersey; Allentown, Pennsylvania; San Diego, California and Tempe, Arizona.

Industry sales in the US this year have recorded a 37 percent decline through May, but MINI continues to outperform its competition and its market share continues to increase despite a sales decline over 2008.

MINI in the US
MINI is an independent brand of the BMW Group. In the United States, MINI USA operates as a business unit of BMW of North America, LLC which has been present in the United States since 1975. Royce Motor Cars NA, LLC began distributing vehicles in 2003. The BMW Group in the United States has grown to include marketing, sales, and financial service organizations for the BMW brand of motor vehicles, including motorcycles, the MINI brand, and the Rolls-Royce brand of Motor Cars; DesignworksUSA, a strategic design consultancy in California; a technology office in Silicon Valley and various other operations throughout the country. BMW Manufacturing Co., LLC in South Carolina is part of BMW Group’s global manufacturing network and is the exclusive manufacturing plant for all X5 Sports Activity Vehicles and X6 Sports Activity Coupes. The BMW Group sales organization is represented in the U.S. through networks of 338 BMW passenger car centers, 335 BMW Sports Activity Vehicle centers, 142 BMW motorcycle retailers, 83 MINI passenger car dealers, and 30 Rolls-Royce Motor Car dealers. BMW (US) Holding Corp., the BMW Group’s sales headquarters for North America, is located in Woodcliff Lake, New Jersey.

Information about BMW Group products is available to consumers via the Internet at:

www.bmwgroupna.com
www.MINIusanews.com

Journalist note: Information about the BMW Group and its products is available to journalists on-line at the BMW Group PressClub at the following address: www.press.bmwgroup.com/us.html. Broadcast quality video footage is available via The NewsMarket at www.thenewsmarket.com.

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