To the extent that historical press releases reference BMW Manufacturing Co., LLC as the manufacturer of certain X model vehicles, the referenced vehicles are manufactured in South Carolina with a combination of U.S. origin and imported parts and components.
For more than a century, the Santa Clara Valley was known as “The Valley of Heart’s Delight” for the abundant fruit orchards that filled this alluvial plain at the southern end of San Francisco Bay. By the 1980s, nearly all of
On September 8, 1994, the first car rolled off the line at BMW Manufacturing, and the North American BMW world began spinning on an unlikely new axis in Spartanburg, South Carolina. Shortly after the plant opened, enthusiasts began congregating at the Zentrum, the plant’s museum and welcome center, and in 1999 the BMW Car Club of America relocated its headquarters to nearby Greenville. For those who love driving, the best was yet to come, and it arrived in ...
While BMW of North America was busy fending off its new premium-class rivals Lexus and Infiniti, the company found itself challenged by yet another new rival: Ford, whose Explorer had become an immediate sensation following its 1991 introduction.
Woodcliff Lake, NJ – June 6, 2025… BMW Group Financial Services North America announced today that Ole Jensen would succeed Birgit Boehm as the President and CEO of BMW Group Financial Services in the U.S. and Head of BMW Group Financial Services, Region Americas, effective August 1, 2025. He has served as the company’s Chief Financial Officer since October 2021.
In the mid-1990s, Harley-Davidson’s laid-back V-twins were among the most popular motorcycles in America, inspiring countless imitators from Japanese and Italian manufacturers. Even sport-oriented Ducati got into the cruiser act, after which it was only a matter of time before BMW did the same.
Woodcliff Lake, NJ – May 27, 2025… BMW Group Financial Services North America announced today a change to its executive leadership team. Effective July 1, 2025, Broderick McKinney will assume the role of Vice President, Used Cars, succeeding Rocio Carrascosa who will return to Spain to become the CEO of the Spanish branch of BMW Bank GmbH.
BMW has been building motorcycles for police and the military since the early 1930s, and its bikes are widely used by police departments from Europe to the Far East. In the US, however, BMWs have always been somewhat rare compared to the Harley-Davidsons favored by patrol officers on the East Coast or the Kawasakis preferred out West.
Woodcliff Lake, NJ – May 27, 2025… BMW of North America announced today a change to its regional leadership team. Effective July 1, 2025, Patrick Clark will assume the role of Vice President, Central Region, with responsibility for all sales, marketing, aftersales and center development functions across 12 midwestern states and 78 BMW dealers in the region. Clark succeeds Broderick McKinney who will become Vice President, Used Cars at BMW Group Financial ...
Woodcliff Lake, NJ/Cernobbio – May 23, 2025…At the Concorso d’Eleganza Villa d’Este 2025, the renowned celebration of historic vehicles on the shores of Lake Como in Italy, BMW is presenting an exclusive new concept car that will subsequently be made available for purchase in a small series.
In the 1930s, the sporty and sophisticated 328 made BMW synonymous with roadsters. Sixty years later, the Z3 made BMW synonymous with roadsters once again, with sporty performance and styling that recalled its legendary predecessor. It became one of BMW’s best-loved cars, bringing new enthusiasts to the marque and inspiring pilgrimages to the factory in South Carolina where it was built.
In 1975, Ammirati & Puris proclaimed BMW “The Ultimate Driving Machine,” setting off one of the greatest ad campaigns of all time. The synergy between the agency and BMW of North America saw BMW’s US automobile sales increase nearly fivefold over the next decade, a remarkable achievement. As the 1980s wore on, however, the fabric began to fray. The rising value of the Deutschmark made German cars more expensive in the US just as a wave of affordable luxury ...
Statement Walter Mertl, Member of the Board of Management of BMW AG, Finance, Conference Call Quarterly Statement to 31 March 2025
Statement Oliver Zipse, Chairman of the Board of Management of BMW AG, Conference Call Quarterly Statement to 31 March 2025
+++ Pre-tax earnings (EBT) exceed €3.1 billion; Group EBT margin at 9.2% +++ Automotive Segment’s 6.9% EBIT margin at upper end of full-year guidance +++ BEVs remain strongest growth driver: +32.4% +++ Over a quarter of all vehicles delivered in Q1 were electrified +++ Outlook for 2025 confirmed based on updated premises +++ Zipse: “Technology-open approach remains a key success factor” +++
It’s always nice to be first, but being second can be just fine, too—especially when it yields a high-visibility sponsorship of the Olympics. That’s exactly what happened for BMW in early 1995, shortly after the start of production at BMW’s all-new manufacturing plant in Spartanburg, South Carolina. The plant was BMW’s first to be built outside Germany—its plant in South Africa was inherited from the
Spartanburg, SC – April 30, 2025… BMW Manufacturing is celebrating a historic milestone this month as the seven millionth BMW rolled off the assembly line in Spartanburg, SC. To commemorate this special event, associates assembled a truly exceptional vehicle – a BMW ALPINA XB7 painted ALPINA Green Metallic and powered by a 4.4-liter BMW ALPINA Bi-Turbo V8, 32-valve engine, producing an impressive 631 horsepower. Due to its significance, this vehicle will ...
January 1996, BMW NA imported 1,705 automatic M3s. In Canada, meanwhile, the 45 enthusiasts who had pre-ordered their cars took delivery of the Euro-spec M3 in early 1994. After a hiatus year for Model Year 1995, the U.S.-spec E36 M3 would be offered to Canadian customers from Model Year 1996.
America” Written by: Jackie Jouret In South Carolina, history can be divided into two epochs: Before BMW, and After BMW. BMW’s own history can be similarly divided: Before Spartanburg, and After Spartanburg.
To succeed, a business needs access to capital. It needs to purchase raw materials, invest in production facilities, and pay those who design, build, and sell its products. Once those products have been created, however, it’s the customer who needs access to capital, especially when the products in question are big-ticket items like premium automobiles that few purchase with cash.
Woodcliff Lake, NJ – April 11, 2025… The annual BMW of North America Center of Excellence awards honor the 32 BMW dealers across the nation who exemplify outstanding performance in customer experience, sales, and service. The Center of Excellence award reperesents the highest accolade a BMW center can obtain in recognition of excellence in customer satisfaction and operational performance.
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