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To the extent that historical press releases reference BMW Manufacturing Co., LLC as the manufacturer of certain X model vehicles, the referenced vehicles are manufactured in South Carolina with a combination of U.S. origin and imported parts and components.

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BMW NA 50th Anniversary | 50 Stories for 50 Years Chapter 25: “The Silicon Valley Connection: BMW Opens a Technology Office in Palo Alto, CA”.

24.06.2025Press Release

For more than a century, the Santa Clara Valley was known as “The Valley of Heart’s Delight” for the abundant fruit orchards that filled this alluvial plain at the southern end of San Francisco Bay. By the 1980s, nearly all of

Corporate
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Corporate Events

BMW NA 50th Anniversary | 50 Stories for 50 Years Chapter 24: “The Ultimate Brand Experience: Getting up to Speed at the BMW Performance Center”

18.06.2025Press Release

On September 8, 1994, the first car rolled off the line at BMW Manufacturing, and the North American BMW world began spinning on an unlikely new axis in Spartanburg, South Carolina. Shortly after the plant opened, enthusiasts began congregating at the Zentrum, the plant’s museum and welcome center, and in 1999 the BMW Car Club of America relocated its headquarters to nearby Greenville. For those who love driving, the best was yet to come, and it arrived in ...

Corporate
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Corporate Events
 

BMW Group Financial Services North America Appoints New President & CEO.

06.06.2025Press Release

Woodcliff Lake, NJ – June 6, 2025… BMW Group Financial Services North America announced today that Ole Jensen would succeed Birgit Boehm as the President and CEO of BMW Group Financial Services in the U.S. and Head of BMW Group Financial Services, Region Americas, effective August 1, 2025. He has served as the company’s Chief Financial Officer since October 2021.

Corporate
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Human Resources

BMW NA 50th Anniversary | 50 Stories for 50 Years Chapter 22: “A BMW Motorcycle built for America: The R 1200 C”.

02.06.2025Press Release

In the mid-1990s, Harley-Davidson’s laid-back V-twins were among the most popular motorcycles in America, inspiring countless imitators from Japanese and Italian manufacturers. Even sport-oriented Ducati got into the cruiser act, after which it was only a matter of time before BMW did the same.

Corporate
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Corporate Events

BMW Group Financial Services North America Announces Executive Leadership Change.

27.05.2025Press Release

Woodcliff Lake, NJ – May 27, 2025… BMW Group Financial Services North America announced today a change to its executive leadership team. Effective July 1, 2025, Broderick McKinney will assume the role of Vice President, Used Cars, succeeding Rocio Carrascosa who will return to Spain to become the CEO of the Spanish branch of BMW Bank GmbH.

Corporate
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Human Resources
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People

BMW NA 50th Anniversary | 50 Stories for 50 Years Chapter 21: “Motorcycles for the Police: BMW wins over the California Highway Patrol”

27.05.2025Press Release

BMW has been building motorcycles for police and the military since the early 1930s, and its bikes are widely used by police departments from Europe to the Far East. In the US, however, BMWs have always been somewhat rare compared to the Harley-Davidsons favored by patrol officers on the East Coast or the Kawasakis preferred out West.

Corporate
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Corporate Events

BMW of North America Announces Executive Leadership Change.

27.05.2025Press Release

Woodcliff Lake, NJ – May 27, 2025… BMW of North America announced today a change to its regional leadership team. Effective July 1, 2025, Patrick Clark will assume the role of Vice President, Central Region, with responsibility for all sales, marketing, aftersales and center development functions across 12 midwestern states and 78 BMW dealers in the region. Clark succeeds Broderick McKinney who will become Vice President, Used Cars at BMW Group Financial ...

Corporate
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Human Resources

The BMW Concept Speedtop.

23.05.2025Press Release

Woodcliff Lake, NJ/Cernobbio – May 23, 2025…At the Concorso d’Eleganza Villa d’Este 2025, the renowned celebration of historic vehicles on the shores of Lake Como in Italy, BMW is presenting an exclusive new concept car that will subsequently be made available for purchase in a small series.

Design
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Design issues, Concepts and Studies
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Corporate
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BMW Design

BMW NA 50th Anniversary | 50 Stories for 50 Years Chapter 20: “The Z3 Roadster Phenomenon: Freedom and Fun from Spartanburg”.

21.05.2025Press Release

In the 1930s, the sporty and sophisticated 328 made BMW synonymous with roadsters. Sixty years later, the Z3 made BMW synonymous with roadsters once again, with sporty performance and styling that recalled its legendary predecessor. It became one of BMW’s best-loved cars, bringing new enthusiasts to the marque and inspiring pilgrimages to the factory in South Carolina where it was built.

Corporate
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Corporate Events

BMW NA 50th Anniversary | 50 Stories for 50 Years Chapter 19: “A New Era in Advertising: BMW and Fallon McElligot Expand the Boundaries”.

14.05.2025Press Release

In 1975, Ammirati & Puris proclaimed BMW “The Ultimate Driving Machine,” setting off one of the greatest ad campaigns of all time. The synergy between the agency and BMW of North America saw BMW’s US automobile sales increase nearly fivefold over the next decade, a remarkable achievement. As the 1980s wore on, however, the fabric began to fray. The rising value of the Deutschmark made German cars more expensive in the US just as a wave of affordable luxury ...

Corporate
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Corporate Events

BMW Group profitability in line with expectations in first quarter

07.05.2025Press Release

Top

+++ Pre-tax earnings (EBT) exceed €3.1 billion; Group EBT margin at 9.2% +++ Automotive Segment’s 6.9% EBIT margin at upper end of full-year guidance +++ BEVs remain strongest growth driver: +32.4% +++ Over a quarter of all vehicles delivered in Q1 were electrified +++ Outlook for 2025 confirmed based on updated premises +++ Zipse: “Technology-open approach remains a key success factor” +++

Finance, Facts, Figures
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Corporate

BMW NA 50th Anniversary | 50 Stories for 50 Years Chapter 18: “The Olympic Spirit: BMW Sponsors the Torch Relay and Atlanta Olympic Games”

06.05.2025Press Release

It’s always nice to be first, but being second can be just fine, too—especially when it yields a high-visibility sponsorship of the Olympics. That’s exactly what happened for BMW in early 1995, shortly after the start of production at BMW’s all-new manufacturing plant in Spartanburg, South Carolina. The plant was BMW’s first to be built outside Germany—its plant in South Africa was inherited from the

 

BMW Manufacturing Celebrates Seven Million BMWs Assembled in the United States.

30.04.2025Press Release

Spartanburg, SC – April 30, 2025… BMW Manufacturing is celebrating a historic milestone this month as the seven millionth BMW rolled off the assembly line in Spartanburg, SC. To commemorate this special event, associates assembled a truly exceptional vehicle – a BMW ALPINA XB7 painted ALPINA Green Metallic and powered by a 4.4-liter BMW ALPINA Bi-Turbo V8, 32-valve engine, producing an impressive 631 horsepower. Due to its significance, this vehicle will ...

Spartanburg
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Plants, Facilities
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Production Plants

BMW NA 50th Anniversary | 50 Stories for 50 Years Chapter 17: “BMW M Achieves Wide Appeal: Unique E36 M3 Models for the U.S.”

28.04.2025Press Release

January 1996, BMW NA imported 1,705 automatic M3s. In Canada, meanwhile, the 45 enthusiasts who had pre-ordered their cars took delivery of the Euro-spec M3 in early 1994. After a hiatus year for Model Year 1995, the U.S.-spec E36 M3 would be offered to Canadian customers from Model Year 1996.

Corporate
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Corporate Events

BMW NA 50th Anniversary | 50 Stories for 50 Years Chapter 15: “A Capital Investment: BMW Financial Services Stokes Growth”.

14.04.2025Press Release

To succeed, a business needs access to capital. It needs to purchase raw materials, invest in production facilities, and pay those who design, build, and sell its products. Once those products have been created, however, it’s the customer who needs access to capital, especially when the products in question are big-ticket items like premium automobiles that few purchase with cash.

Corporate
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Corporate Events
 

BMW of North America Recognizes 2025 Center of Excellence Award Winners, Celebrating the Top BMW Dealerships in the U.S.

11.04.2025Press Release

Woodcliff Lake, NJ – April 11, 2025… The annual BMW of North America Center of Excellence awards honor the 32 BMW dealers across the nation who exemplify outstanding performance in customer experience, sales, and service. The Center of Excellence award reperesents the highest accolade a BMW center can obtain in recognition of excellence in customer satisfaction and operational performance.

Awards Corporate
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Corporate
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