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MINI USA ARTFULLY RECREATES ITS HERITAGE WITH “THE INNER DRIVE.”

11.02.2020Press Release

Woodcliff Lake, NJ – February 11, 2020 – MINI USA today launched its latest marketing campaign, “The Inner Drive”, which tells the story of how the first Mini was introduced to the world in a new interactive way. Over sixty years ago, Englishman Alec Issigonis presented a new idea to the world – the Mini, a small, space-efficient, fuel efficient car that forever changed the automotive world. What started as an innovative idea on paper ultimately made ...

The efficient drivetrain for the purely electric BMW iX3.

18.12.2019Press Release

The following global release does not contain U.S. specific market information. Entering a new era of electric mobility: The efficient drivetrain for the purely electric BMW iX3. Trailblazer for fifth generation of BMW eDrive technology – Innovations for electric motor and high-voltage battery - Additional range thanks to higher efficiency instead of larger battery.

G08
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Technology
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Alternative Drive Systems, Mobility of the Future
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Efficient Dynamics
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Electrification
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BMW i Automobiles
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BMW iX3

MINI USA LAUNCHES ORDERING SITE FOR ALL-NEW BATTERY ELECTRIC MINI COOPER SE

17.12.2019Press Release

Woodcliff Lake, NJ – December 17 2019 – In response to over 15,000 hand-raisers and growing, MINI USA is pleased to announce that consumers can now place their order for the all-new battery electric MINI Cooper SE at the MINI Electric page on MINIUSA.com or at ShopMINIUSA.com. The 2020 MINI Cooper SE will reach U.S. showrooms in early March of 2020 with a Manufacturer’s Suggested Retail Price (MSRP) of $29,900 plus an additional $850 Destination & ...

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MINI

The 2020 BMW M2 CS Coupe.

16.12.2019Press Release

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Woodcliff Lake, NJ – November 5, 2019…Today, BMW M GmbH is proud to announce the next step in the evolution of the BMW M2, the M2 CS. The new high-performance coupe blends racetrack optimization with everyday usability to create the most capable version of M’s smallest model. Power and torque are rated at 444 hp and 406 lb-ft (preliminary), an increase of 39 hp over the M2 Competition. Newly available, select CFRP body panels and components help reduce ...

F87
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M Cars
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M2

Strong Brothers: BMW M GmbH and BMW M Motorsport present new BMW M2 CS and BMW M2 CS Racing.

11.12.2019Press Release

The success story continues: With the BMW M2 CS Racing, BMW M Motorsport continues its tradition of close-to-production customer racing vehicles. The BMW M2 CS Racing is convincing with impressive driving performance and offers motorsport beginners the performance of a pedigree racing car at an attractive price. The BMW M2 CS, also being presented to the global community today, is the perfect basis for the new entry-level model.

F87
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Motorsport Cars
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Automotive
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BMW Motorsport
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Customer Racing
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M Cars
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BMW Sports Trophy
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M2

MINI SHOWCASES ITS COMMITMENT IN DESIGN, INNOVATION, AND STARTUPS TO CREATE A BRIGHTER URBAN FUTURE.

10.12.2019Press Release

Brooklyn, NY – December 10, 2019 - To celebrate the launch of the MINI brand’s battery electric MINI Cooper SE that will come March 2020 as a major milestone in offering sustainable urban mobility, today MINI showcased their focus in design, entrepreneurs and the future of urban living in a series of initiatives that reflect the brand’s approach to innovation. These include new installations at the brand’s innovation and design hub, A/D/O, the introduction ...

MINI E

The New 2020 BMW 2 Series Gran Coupe

03.12.2019Press Release

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Woodcliff Lake, NJ – Oct. 15, 2019…Today, BMW proudly introduces the all-new compact 2 Series Gran Coupe, offering an extroverted, performance-oriented entry point into BMW ownership. The low, wide and sporty 228i xDrive Gran Coupe and M235i xDrive Gran Coupe models deliver the styling and design, everyday four-door usability and space, agility and handling, connectivity and technology combined with the latest driver assistance such as Blind Spot ...

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Gran Coupé
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2 series

BMW Motorrad USA Press Conference – Friday, December 6 At Progressive International Motorcycle Show In Manhattan

03.12.2019Press Release

Woodcliff Lake, NJ – December 3, 2019… Several new and updated 2020 Model Year BMW motorcycles will roll into New York this weekend for the Progressive International Motorcycle Show at the Jacob K. Javits Center in Manhattan. BMW Motorrad USA will showcase the all-new 2020 BMW F 900 R, F 900 XR, and S 1000 XR. Also on display will be a selection of motorcycles from the brand’s sport, touring, roadster, heritage, and adventure model lines, as well as the ...

Model Year 2020 – Pricing And Equipment Updates

22.11.2019Press Release

Woodcliff Lake, NJ – November 22, 2019…BMW Motorrad USA is pleased to announce pricing and equipment updates for the following model-year 2020 motorcycles. Please note that this communication is intended to highlight the changes vs. respective model-year 2019 models, as opposed to listing all of the features and options that are offered.

The New BMW F 900 R and F 900 XR

22.11.2019Press Release

Woodcliff Lake, NJ – November 22, 2019…BMW Motorrad is enhancing its product offerings in the popular mid-range Adventure Sport segment with the introduction of the new Dynamic Roadster F 900 R and F 900 XR. Both models offer sporty riding fun, straightforward handling, and a unique range of equipment options in a value-added package. Based on a powerful shared backbone, the two models differ significantly in terms of character and positioning.

F series
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F 900 R

The New BMW S 1000 XR – Lighter, Faster And More Versatile

22.11.2019Press Release

Woodcliff Lake, NJ – November 22, 2019…The new BMW S 1000 XR made its world debut at the EICMA 2019. This latest edition of the best-selling Adventure Sport bike, now radically lighter and more agile, delivers an unprecedented combination of long-distance performance and sports capabilities. With a completely newly developed engine and suspension and a DIN unladen weight of 498 lbs – 22 lbs lighter than its predecessor when adjusted for equipment – the S ...

S series
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S 1000 XR

The new MINI John Cooper Works GP.

20.11.2019Press Release

A rarity with racing genes sets new benchmarks for performance in the premium small car segment. The new MINI John Cooper Works GP (combined fuel consumption: 7.3 l/100 km, combined CO2 emissions: 167 g/km) is the fastest model of the British brand that has ever been approved for road use. A 225 kW/306 hp 4-cylinder turbocharged engine accelerates the two-seater model – based on the MINI 3 door – from zero to 100 km/h in just 5.2 seconds.

John Cooper Works
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MINI John Cooper Works GP

BMW Motorrad USA Press Conference – Friday, November 22

18.11.2019Press Release

Woodcliff Lake, NJ – November 18, 2019…BMW Motorrad USA will unveil the all-new 2020 BMW F 900 R, F 900 XR, and S 1000 XR. Also on display will be a selection of motorcycles from the brand’s sport, touring, roadster, heritage, and adventure model lines, as well as the latest collection of BMW riding gear and accessories. Demo rides will be available for select models throughout the show.

The new BMW i4: the future of hallmark brand driving pleasure.

18.11.2019Press Release

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With the first purely electrically powered model for the premium mid-range, BMW is transferring the brand's characteristic core features to the age of locally emissions-free mobility – Fifth-generation BMW eDrive to be introduced for the first time in the BMW iX3 in 2020 and will also be used in the BMW iNEXT and the BMW i4 in 2021 – Advanced battery cell technology enables sporty performance and a range of around 600 kilometres in the BMW i4.

Technology
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Alternative Drive Systems, Mobility of the Future
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Efficient Dynamics
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Electrification
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BMW i Automobiles
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Design issues, Concepts and Studies

Road Trip with the MINI Cooper SE from Silicon Valley to Hollywood.

15.11.2019Press Release

Of all possible road trips California’s Highway #1 seems the most fitting for the all-electric MINI Cooper SE. We hit this “scenic byway” from San Francisco to Los Angeles and realize that our car and the route have things in common: As the ideas of Silicon Valley complement the dreams of Hollywood our trip will connect vision and fantasy with technology and link emotions with the future. The dream factory meets the innovation factory. A perfect match.

MINI E

BMW Motorrad USA Names Hill Holliday Creative Agency of Record

06.11.2019Press Release

Woodcliff Lake, NJ – November 6, 2019…BMW Motorrad USA today announced that Hill Holliday has been named its creative agency of record, following a competitive review. The agency will work collaboratively with BMW Motorrad USA’s marketing team to provide strategic recommendations, creative development and implementation of print, digital, and social media initiatives to enhance brand awareness of BMW’s comprehensive range of motorcycle models, products ...

Successful Sports Activity Vehicle now also available with plug-in hybrid drive: the new BMW X3 xDrive30e.

04.11.2019Press Release

Cutting-edge battery cell technology enables local emissions-free driving with a range of up to 55 kilometres* – Globally popular BMW X3 model in the premium mid-range will in future be available with conventional combustion engine, plug-in hybrid system and purely electric drive.

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X3
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BMW iPerformance Automobiles
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X3 xDrive30e
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LA AUTO SHOW 2019

Los Angeles, 20. November.
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