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MINI CELEBRATES 60 YEARS AT THE RACETRACK WITH LAUNCH OF NEW ANNIVERSARY EDITION.

05.10.2021Press Release

Woodcliff Lake, N.J. – October 5, 2021 – The first Mini with a Cooper badge debuted in 1961 and hit the racetrack soon after, capturing its first victory as an overlooked underdog. Sixty years later, MINI announces a new special edition vehicle commemorating the brand’s motorsport pedigree and iconic design, called the MINI Anniversary Edition. This exclusive, commemorative MINI will be offered in limited numbers, and honors three generations of Cooper ...

Special Vehicles

HALF OF AMERICANS EXPECT ELECTRIC AUTOMOTIVE MARKET TO OVERTAKE GAS-POWERED VEHICLES IN 15 YEARS, ACCORDING TO NEW MINI USA SURVEY .

29.09.2021Press Release

Woodcliff Lake, NJ – September 29, 2021 – A new consumer survey carried out by MINI USA finds that American consumers are increasingly looking to electrify their daily on-road travel. Releasing the results during National Drive Electric Week, the survey commissioned by Engine’s CARAVAN® reveals that half of all consumers expect the American automotive market to be mostly electric within just 15 years. Not only that, but 80% of those surveyed would also ...

F56
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MINI Electric

BMW Gives Iconic Ryder Cup Trophy “The Ultimate Journey” to the Opening Ceremony at Whistling Straits.

24.09.2021Press Release

Kohler, WI – September 23, 2021... BMW helped kick off the 43rd Ryder Cup at Whistling Straits in Kohler, Wisconsin, with a spectacular aerial stunt to deliver the iconic trophy for the opening ceremony. Wingsuit pilot Peter Salzmann descended onto Whistling Straits from nearly two miles above with the Ryder Cup trophy, secured in a special case created by Designworks, a BMW Group company. The trophy was then driven to the opening ceremony in BMW’s first ...

Golf
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Ryder Cup

URBAN-X STARTUP ACCELERATOR BY MINI & URBAN US PRESENT TENTH STARTUP COHORT DRIVING URBAN INNOVATION & CLIMATE ACTION.

20.09.2021Press Release

Brooklyn, NY (September 20, 2021) — URBAN-X, the leading urban technology startup accelerator backed by MINI and run in collaboration with Urban Us, today announced its tenth cohort of early-stage startups developing solutions for more vibrant cities, and a regenerative and inclusive economy. The five startups are using tools like machine vision and low-cost sensors to address the interrelated challenges of adaptability, circularity and economic ...

BMW of North America Returns to New York Fashion Week’s Spring/Summer ’22 shows as Official Automotive Partner.

08.09.2021Press Release

Woodcliff Lake, NJ – September 8, 2021… BMW of North America returns as the Official Automotive Partner of New York Fashion Week: The Shows for the Spring/Summer ’22 season in New York City, taking place from September 8 to September 13, 2021. In this latest chapter of their partnership, BMW and New York Fashion Week producer IMG will join forces to explore the future of fashion, culture and design. The partnership will include a custom content series ...

Lifestyle

BMW and Jeff Koons Reunite for Limited Edition BMW M850i xDrive Gran Coupe.

04.09.2021Press Release

Woodcliff Lake, NJ – September 4, 2021… Renowned American artist Jeff Koons, together with Oliver Zipse, Chairman of the Board of Management, BMW AG, announced today that the artist will create a limited edition of the BMW M850i xDrive Gran Coupé. The 8 x JEFF KOONS will be produced in limited numbers for public sale following its world premiere at Frieze Los Angeles in February 2022.

Lifestyle
 

URBAN-X: The venture accelerator founded by MINI.

18.08.2021Press Kit

URBAN-X is a venture accelerator founded by MINI and since 2017 run in cooperation with joint venture partner Urban Us that educates and advocates for companies shaping the future of cities through technology and design. Since the start of the program, more than 70 startups from all around the world have gone through the accelerator.

MINI
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Sustainability

MINI STRIP. Sustainable design with a twist, by Paul Smith.

12.08.2021Press Release

The MINI STRIP (co-)created by Paul Smith is celebrating its world premiere in London on 12 August 2021. This custom-made one-off car is a product of the collaboration between MINI and Paul Smith announced in November 2020, which has resulted in these two iconic British brands sharing creative thoughts on sustainable design for the past few months.

F56
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Design issues, Concepts and Studies
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MINI Electric

MINI USA ANNOUNCES NATIONAL MINI WTF DAY.

09.08.2021Press Release

Woodcliff Lake, N.J., August 9, 2021 – In an effort to promote a renewal of friendly waving among MINI owners, MINI USA announced today the creation of National MINI Wave to Friends (WTF) Day, which will join an already significant date in MINI’s history - August 26 – the birthday of MINI back in 1959. Over the past few years, the MINI Wave has fallen out of common use, prompting many owners and even MINI headquarters to proclaim: “WTF!”

Lifestyle Events
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Lifestyle

BMW Motorrad USA Announces DoubleRFest at COTA .

03.08.2021Press Release

Woodcliff Lake, NJ – August 3, 2021…BMW Motorrad USA and BMW Motorrad Brand Ambassador and racer Nate Kern are proud to announce the addition of Circuit of the Americas as a host location for DoubleRFest 2021– the on-track festival for BMW S 1000 RR and M 1000 RR owners and enthusiasts. You don’t have to ride a BMW S 1000 RR or M 1000 RR or even a BMW motorcycle to attend though. You just have to have a desire to have fun and to become a better rider.

BMW at Pebble Beach Concours 2021.

03.08.2021Press Release

Monterey, CA – August 3, 2021… On the occasion of the Monterey Car Week, the Rolex Monterey Motorsports Reunion and Legends of The Autobahn, BMW will present several new production models spanning the range from ‘M’ to ‘i’. The Rolex Monterey Motorsports Reunion marks the occasion for the North American Premiere of the BMW M Motorsports M4 GT3 top level customer race car on Friday, August 13th. The BMW M4 GT3 has already amassed over 14,000 km of testing ...

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IAA MOBILITY 2021.

Here you can see our on demand webcasts from the IAA Mobility 2021, with the BMW Group Keynote, the Analyst and Investor Evening Event and the discussion forum "The car as the engine of the circular economy?".

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