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BMW Returns to Art Basel Miami Beach 2025 with Acclaimed Artist Kennedy Yanko.

Thu Dec 04 19:37:00 CET 2025Press Release

Miami Beach, FL – December 4, 2025… As Art Basel’s Official Global Automotive Partner, BMW reinforces its longstanding dedication to the arts — a commitment that spans over five decades. Since 1972, BMW has championed artistic innovation through hundreds of initiatives worldwide. While the partnership with Art Basel has flourished for over 20 years, this year’s return to Art Basel Miami Beach, in collaboration with renowned artist Kennedy Yanko, marks ...

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Lifestyle
 
 
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The BMW Z4 Final Edition.

Wed Nov 26 00:10:00 CET 2025Press Release

Woodcliff Lake, NJ – November 25, 2025…Since its introduction in 2002, the BMW Z4 Roadster has been thrilling enthusiasts with its unique combination of classic proportions, a purist driving experience, and sporty dynamics. Today, BMW announces the Z4 Final Edition – a special Z4 M40i commmorating the end of production of the iconic 2-seat Roadster. The Z4 Final Edition will be characterized by its exclusive BMW Individual paint, unique interior accents, ...

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The 2026 BMW M340i xDrive 50 Jahre Edition.

Sun Nov 16 16:00:00 CET 2025Press Release

Woodcliff Lake, NJ – November 18, 2025…In July of 1975 at Olympic Stadium in Munich, the world was introduced to the very first BMW 3 Series. The 3 Series has since become the byword for ‘sports sedan’ and has embodied the very soul of BMW for five decades. Today, BMW marks this anniversary with a special, limited-edition 3 Series: the 2026 BMW M340i xDrive 50 Jahre Edition. The 50 Jahre Edition pays homage to 3 Series that came before with distinctive BMW ...

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2026 BMW i4 update measures.

Thu Nov 06 13:47:00 CET 2025Press Release

Woodcliff Lake, NJ – November 6, 2025…The autumn of 2025 will bring increased efficiency, range, and in some cases more power to BMW’s most popular lineup of battery electric vehicles. The 2026 i4 eDrive40 is expected to achieve over 300 miles of range irrespective of which wheel and tire package is fitted*. And the range-topping performance model gets a significant boost in power and a new name.

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BMW Motorrad presents the BMW F 450 GS.

Tue Nov 04 11:45:00 CET 2025Press Release

Woodcliff Lake, NJ – November 4, 2025 . . . BMW Motorrad USA is proud to announce the new, 2027 BMW F 450 GS. A genuine GS that delivers class leading technology, safety systems, excellent power and torque, and agile handling both on- and off-road – all combining to maximize both short and long distance riding enjoyment, just as its larger displacement Adventure siblings do.

F series
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F 450 GS
 
  
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British with a twist: The MINI Paul Smith Edition.

Wed Oct 29 14:15:00 CET 2025Press Release

The new MINI Paul Smith Edition marks the next step in the successful collaboration between two British icons. This partnership is grounded in shared values of craftsmanship, creativity and innovation, combining MINI's distinctive appearance with Paul Smith's remarkable design language. The new edition for the MINI Cooper Family stands out with a unique look featuring a British twist.

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MINI USA Activates in Austin with Sports Illustrated: Club SI at Turn 12 and a Fireside Chat with Charlie Cooper.

Fri Oct 17 20:00:00 CEST 2025Press Release

Woodcliff Lake, NJ – October 17, 2025 – MINI USA, in partnership with Sports Illustrated, will bring two signature experiences to Austin this weekend. Across the October 17–19 race weekend, MINI will have a presence inside Club SI at Turn 12—the premier trackside hospitality at Circuit of the Americas (COTA). Guests will enjoy elevated hospitality and unbeatable views of Turn 12, along with product experiences and MINI motorsports memorabilia throughout ...

MINI
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BMW NA 50th Anniversary | 50 Stories for 50 Years Chapter 41: “The BMW X7: The U.S. Market Always Wants More.”

Mon Oct 13 19:15:00 CEST 2025Press Release

In the 1990s, when so-called Soccer Moms began abandoning minivans in favor of SUVs, they found themselves missing the third row of seating that made minivans so ideal as family or team transportation. That was true whether the SUV in question was a Ford Explorer, Jeep Cherokee, or, after 1999, a BMW X5 Sports Activity Vehicle (E53).

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MINI USA Partners with Red Bull to Drive Creativity and Culture at the 2025 Red Bull Dance Your Style World Final in Los Angeles.

Fri Oct 10 22:35:00 CEST 2025Press Release

Woodcliff Lake, NJ – October 10, 2025 – MINI USA is proud to announce its sponsorship of the 2025 Red Bull Dance Your Style World Final, taking place for the first time in the United States at the Intuit Dome in Los Angeles on October 11. As part of MINI’s ongoing commitment to champion individuality, creativity, and community, the partnership celebrates the energy and self-expression that define both street dance and the MINI brand with the energy of Red ...

MINI
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Lifestyle
 
 

The 2026 BMW M2 Turbo Design Edition.

Fri Oct 10 20:05:00 CEST 2025Press Release

Woodcliff Lake, NJ – October 10,2025…Today, at the 2025 Motul Petit Le Mans at Road Atlanta, BMW revealed the limited edition 2026 M2 Turbo Design Edition. Its vivid Alpine White paint is draped in hand-painted Motorsport stripes and a black hood graphic with “turbo” in mirror writing, paying a reverential tribute to the legendary BMW 2002 turbo from 1974-1975.

 
 
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MINI LAUNCHES CHARGEFORWARD PROGRAM, BUILDING ON BMW GROUP’S ELECTRIFICATION SUCCESS

Tue Sep 30 19:30:00 CEST 2025Press Release

Woodcliff Lake, NJ – September 30, 2025 – MINI USA announces the official launch of the MINI ChargeForward program, a smart charging initiative designed to help customers earn financial incentives and reduce carbon emission with the optimizing of charging times. This launch follows the successful implementation of the ChargeForward program for BMW USA, which has now reached a milestone of more than 10,000 enrollments nationwide.

Technology
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MINI PARTNERS WITH SMORGASBURG FOR IMMERSIVE FALL EVENT SERIES

Fri Sep 26 15:00:00 CEST 2025Press Release

Woodcliff Lake, NJ – September 26, 2025 – MINI USA is excited to announce a dynamic new partnership with Smorgasburg, the largest weekly open-air food festival in the United States, for a series of immersive, one-day events this fall. “MINI at Smorgasburg” will bring the MINI brand’s fun and expressive spirit to Smorgasburg’s tasty events in three cities: Los Angeles, Atlanta, and Miami.

MINI
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Lifestyle
 
 

All-New BMW iX3 to Make North American Debut in New York City on September 21, Signaling the Future of “The Ultimate Driving Machine.”

Mon Sep 22 22:25:00 CEST 2025Press Release

Woodcliff Lake, NJ – September 18, 2025… Following its World Premiere at IAA Mobility 2025 in Munich earlier this month, the all-new BMW iX3—the first of BMW’s Neue Klasse, or “New Class” of vehicles—will make its North American Premiere at a special event at Bathhouse Studios in New York City on Sunday, September 21, 2025. Presented by BMW Group Member of the Board of Management, Development, Dr. Joachim Post, the BMW iX3 Sports Utility Vehicle is not ...

NA5
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BMW i
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The All-New BMW iX3.

Fri Sep 05 11:15:00 CEST 2025Press Release

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Woodcliff Lake, NJ – September 5, 2025…BMW presents the first series-production Neue Klasse model. The BMW iX3 is a fully electric Sports Activity Vehicle (SAV) that gives customers their first on-the-road taste of a whole new era of The Ultimate Driving Machine. An all-new design language gives the iX3 a character-rich appearance that faithfully conveys the technological progress made by the new model. With sixth-generation BMW eDrive technology, a range ...

NA5
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BMW i Ventures Invests in Rive to Transform How User Interfaces Are Built.

Tue Sep 02 15:00:00 CEST 2025Press Release

Mountain View, CA – September 2, 2025… BMW i Ventures announced today an investment in Rive, the company redefining how teams design and ship user interfaces (UI). This investment underscores Rive’s growing role in how modern user interfaces are built. Teams are shifting away from static mockups and work-intensive reconstruction in code, toward unified workflows that allow them to design and ship fully interactive content across platforms.

BMW i
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