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MINI pulls an ace out of its sleeve with the first all-electric MINI Aceman. An interview with Oliver Heilmer.

Wed Apr 24 18:59:00 CEST 2024Press Release

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“The MINI Aceman is a strong character with his own young personality within the new MINI family. It has an independent design language, is compact and looks agile. With its distinctive expression, it is the perfect everyday companion for those who value individuality in urban areas.” - Oliver Heilmer, Head of MINI Design

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MINI Aceman

The new MINI Aceman.

Wed Apr 24 14:01:00 CEST 2024Press Release

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MINI celebrates the premiere of the first crossover model for the premium small car segment. The new MINI Aceman combines compact exterior dimensions with as much room as possible for occupants and an all-electric drive.

MINI Aceman
 

The new 2025 BMW i4 and 4 Series Gran Coupe.

Wed Apr 24 14:00:00 CEST 2024Press Release

Woodcliff Lake, NJ – April 24, 2024…Already innovators in the premium midsize class in terms of aesthetic appeal, driving pleasure, electrification, and digitalization, the new BMW i4 and new BMW 4 Series Gran Coupe are building further on their unique status in the marketplace with updates in all these areas.

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BMW i
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Gran Coupé
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4 series
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BMW i4
 

Precise, assured, versatile: The BMW X3 undergoing dynamic driving tests.

Thu Apr 18 00:01:00 CEST 2024Press Release

Woodcliff Lake, NJ – April 17, 2024…At the end of series development, the new BMW X3 undergoes the final tuning of all chassis control and driver assistance systems at the BMW test center in Miramas, southern France. The fourth generation of the Sports Activity Vehicle (SAV) in the premium mid-range vehicle segment will debut in just a few weeks' time.

X3
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BMW Driving Experience
 

BMW Dealers Support Team Red, White, & Blue as Veterans Move American Flag 1,600 Miles from Philadelphia to Chicago.

Mon Apr 15 16:50:00 CEST 2024Press Release

Woodcliff Lake, NJ – April 11, 2024… In tribute to the stories of America's veterans and their unwavering spirit, Team Red, White & Blue (Team RWB) Old Glory Relay is set to embark on its 10th-anniversary journey, presented by BMW of North America. The 1,600-mile event spanning from Philadelphia, PA, to Chicago, IL, is a fundraising initiative to support Team RWB, a nonprofit organization helping veterans live healthier lives through in-person and in-app ...

 

MINI USA OFFICIALLY OPENS REGISTRATION FOR MINI TAKES THE STATES 2024.

Mon Apr 08 17:35:00 CEST 2024Press Release

Woodcliff Lake, N.J. – April 8, 2024 – MINI USA has officially opened the registration site for MINI TAKES THE STATES (MTTS) 2024. MINI owners looking to register can visit www.minitakesthestates.com to secure their spot on the ninth running of the legendary MINI owners rally held every other summer since 2006. MINI USA has also declared the theme for this summer’s event as “Camp MINI”, which promises to bring MINI owners together in a big way to deliver ...

Corporate
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Corporate Events
 

MINI USA AND THE MINI JOHN COOPER WORKS RACE TEAM RETURN FOR ANOTHER SRO TC AMERICA SERIES SEASON

Fri Apr 05 19:01:00 CEST 2024Press Release

Woodcliff Lake, N.J. – April 5, 2024 –MINI USA and the MINI John Cooper Works Team are gearing up for another successful season in the Touring Car (TC) and Touring Car A (TCA) classes of the 2024 SRO TC America series. Returning to the team this are Cristian Perocarpi driving the #37 MINI JCW PRO in the TC class and P.J. Groenke driving the #62 MINI JCW in the TCA class. Perocarpi and Groenke will be joined by newcomer to the team Scott Thomson driving the ...

Sports
 

Access granted: The BMW M5 Touring comes to America for the first time.

Thu Apr 04 19:00:00 CEST 2024Press Release

Woodcliff Lake, NJ – April 4, 2024…The prototypes are carefully disguised, but the camouflage cannot completely conceal their character as elite high-performance vehicles. The seventh generation of the BMW M5 has entered the practical phase of its development process. The new high-performance sedan from BMW M is completing its testing on public roads, BMW proving grounds, and racetracks around the world

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M Cars
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Sport Wagon
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M5
 

First look at Neue Klasse as SAV: The BMW Vision Neue Klasse X.

Thu Mar 21 14:12:00 CET 2024Press Release

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Woodcliff Lake, NJ – March 21, 2024…A new BMW Vision Vehicle provides a first glimpse of the Neue Klasse as an SAV: The BMW Vision Neue Klasse X brings the aesthetics, technology, sustainability, and philosophy of the Neue Klasse to the Sports Activtity Vehicle sector. The first fully-electric SAV derivative on the new architecture will go into series production at Plant Debrecen, Hungary, in 2025.

Design issues, Concepts and Studies
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BMW Group Design
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BMW Design
 

BMW’s ‘Ultimate Driving Experience’ Returns with More Models and Activities for 2024.

Wed Mar 20 18:15:00 CET 2024Press Release

Woodcliff Lake, NJ – March 20, 2024… BMW brings back its Ultimate Driving Experience tour for 2024 this week, welcoming BMW customers and enthusiasts for an immersive program led by BMW professional driving instructors and product experts. This year’s tour will visit over 20 cities across the U.S., featuring a range of dynamic experiences in BMW’s latest vehicles as guests explore BMW technology, performance, and safety innovations and test their skills ...

BMW Driving Experience
 

URBAN-X BY MINI ANNOUNCES NEWEST COHORT OF STARTUPS POINEERING CLIMATE SOLUTIONS

Mon Mar 11 14:05:00 CET 2024Press Release

Brooklyn, N.Y. – March 11, 2024 – URBAN-X, the technology startup platform by MINI, announced its fourteenth cohort of startups committed to tackling today’s pressing climate issues. These startups are not just addressing, but redefining solutions that push us to meet net zero goals while creating more resilient communities, including an e-bike battery swapping for delivery workers, a landfill waste diversion operation, space-based solar power, and more

Art Meets Innovation: The BMW i5 Flow NOSTOKANA.

Thu Feb 29 19:00:00 CET 2024Press Release

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Woodcliff Lake, NJ – February 29, 2024… The BMW Group presents a fusion of art and innovation at the Frieze Los Angeles art fair in the form of the BMW i5 Flow NOSTOKANA. The one-of-a-kind vehicle combines color-change technology developed by BMW with the artistic language of South African artist Esther Mahlangu. With sections of attached film that can be electronically animated, the BMW i5 Flow NOSTOKANA embodies the latest development in color-change ...

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BMW i
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BMW Group Design
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Corporate
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BMW Design
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Cultural Issues
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BMW i5
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Los Angeles
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Sedan
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America
 

BMW i Ventures Invests in Skylo Technologies.

Tue Feb 13 22:40:00 CET 2024Press Release

Mountain View, Calif. – February 13, 2024… BMW i Ventures today announced an investment in Skylo Technologies, the leading direct-to-device satellite connectivity service provider. The $37 million financing round was co-led by Intel Capital and Innovation Endeavors and joined by BMW i Ventures, Samsung Catalyst Fund, Seraphim Space, and Next47.

Technology
 

The new MINI Cooper and MINI Cooper S with gasoline engines.

Wed Feb 07 00:03:00 CET 2024Press Release

Munich. MINI is pleased to global debut its next new models – the MINI Cooper and MINI Cooper S. These new 3-door models are part of the most significant transformation for MINI since its founding 65 years ago - a transformation that will see the introduction of a completely New MINI Family of vehicles over the course of this year.

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