BMW GROUP U.S. DIVISION REPORTS JULY 2009 SALES

- Overall sales (BMW and MINI) down 26.7 percent in July
- MINI sales almost on par with July 2008

Woodcliff Lake, NJ – August 3, 2009... The BMW Group in the U.S. (BMW and MINI combined) reported July sales of 21,253 vehicles, a decrease of 26.7 percent from the 28,977 vehicles sold in the same month of 2008. The BMW Group also reported a year-to-date sales volume of 135,701 vehicles, down 27.4 percent, compared to 186,890 vehicles sold in the first seven month of last year.

BMW Brand Sales
Sales of BMW brand vehicles decreased 31.5 percent in July for a total of 16,381 vehicles compared to 23,914 vehicles reported in the same month a year ago. Year-to-date, BMW brand sales were down 29.3 percent to 109,944 vehicles compared to 155,427 vehicles sold in the same period of 2008.

“While the mass market may have benefited from the ‘Cash for Clunkers’ initiative, BMW did not,” said Jim O’Donnell, President of BMW of North America, LLC. “Even though BMW has a highly efficient fleet and has reduced its fuel consumption more than any other manufacturer in the U.S. over the last 15 years, the price ceiling of the CARS program is a limiting factor.”

BMW Certified Pre-Owned (CPO)
Sales of BMW’s Certified Pre-Owned vehicles were up 14.5 percent, to 9,159 CPO vehicles versus 7,998 vehicles reported in July a year ago. Year-to-date, CPO sales were up 11.9 percent, to 67,140 over the 59,984 reported in the same period of 2008.

MINI Brand Sales
MINI USA reported sales of 4,872 automobiles, with minus 3.8 percent almost on par with the 5,063 cars sold in the same month of 2008. Year-to-date, MINI USA also reported sales of 25,757 automobiles, a decrease of 18.1 percent, compared to the 31,463 cars reported in the first seven months of 2008.

“While not out of the woods yet, we are witnessing a gradual recovery in the marketplace,” said Jim McDowell, Vice President of MINI USA. “We saw a significant up-tick in showroom traffic throughout the country, especially in the last week of July, with some help from the ‘Cash for Clunkers’ initiative and the Western and Central Regions exceeding July 2008 results.”

Table: Sales BMW of North America, LLC, July 2009

July 2009
July
2008
%
YTD
2009
YTD 2008
%
BMW brand

16,381
23,914
-31.5
109,944
155,427
-29.3
BMW passenger cars

13,404
19,261
-30.4
88,847
122,783
-27.6
BMW light trucks
(SAVs)
2,977
4,653
-36.0
21,097
32,644
-35.4
MINI brand

4,872
5,063
-3.8
25,757
31,463
-18.1
TOTAL Group

21,253
28,977
-26.7
135,701
186,890
-27.4

BMW Group In America
BMW of North America, LLC has been present in the United States since 1975. Rolls-Royce Motor Cars NA, LLC began distributing vehicles in 2003. The BMW Group in the United States has grown to include marketing, sales, and financial service organizations for the BMW brand of motor vehicles, including motorcycles, the MINI brand, and the Rolls-Royce brand of Motor Cars; DesignworksUSA, a strategic design consultancy in California; a technology office in Silicon Valley and various other operations throughout the country. BMW Manufacturing Co., LLC in South Carolina is part of BMW Group’s global manufacturing network and is the exclusive manufacturing plant for all X5 Sports Activity Vehicles and X6 Sports Activity Coupes. The BMW Group sales organization is represented in the U.S. through networks of 338 BMW passenger car centers, 335 BMW Sports Activity Vehicle centers, 142 BMW motorcycle retailers, 84 MINI passenger car dealers, and 30 Rolls-Royce Motor Car dealers. BMW (US) Holding Corp., the BMW Group’s sales headquarters for North America, is located in Woodcliff Lake, New Jersey.

Information about BMW Group products is available to consumers via the Internet at:

www.bmwgroupna.com
www.bmwusanews.com
www.press.bmw-motorsport.com

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Journalist note: Information about the BMW Group and its products is available to journalists on-line at the BMW Group PressClub at the following address: www.press.bmwgroup.com and select “USA” from the list of National PressClubs. Broadcast quality video footage is available via The NewsMarket at www.thenewsmarket.com.

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