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BMW S 1000 RR Superbike Clinches Three “Best of” Honors in U.S.

Woodcliff Lake, NJ – August 13, 2010…In its debut year, the BMW S 1000 RR superbike has earned three superlative awards from the U.S. media. Robb Report named the BMW S 1000 RR the best sportbike in its annual “Best of the Best” issue in June. In July, Cycle World followed suit by awarding the BMW S 1000 RR “Best Superbike for 2010”; and in the September issue of Motorcyclist, editors chose the BMW S 1000 RR for its coveted “Motorcycle of the Year” Award.

S 1000 RR

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Woodcliff Lake, NJ – August 13, 2010…In its debut year, the BMW S 1000 RR superbike has earned three superlative awards from the U.S. media.  Robb Report named the BMW S 1000 RR the best sportbike in its annual “Best of the Best” issue in June.  In July, Cycle World followed suit by awarding the BMW S 1000 RR “Best Superbike for 2010”; and in the September issue of Motorcyclist, editors chose the BMW S 1000 RR for its coveted “Motorcycle of the Year” Award.

 

“It is a tremendous honor to receive this type of recognition from these well-respected publications,” commented Pieter de Waal, Vice President, BMW Motorrad USA.  “The positive response we’ve had from the motorcycling community reaffirms our commitment to continually raise the bar for performance and value in this competitive market segment.”

 

According to editors of the Robb Report, “the BMW S 1000 RR is perhaps the greatest motorcycle-branding success story of the last 10 years.  From the moment that the S 1000 RR made the leap from the drafting board to the showroom floor, the sportbike transformed existing perceptions of the Bavarian brand, winning over a new generation of enthusiasts.”

 

Cycle World editors offered similar praise after test riding the bike at Spain’s Aragon racetrack, commenting “On the road in our own little fiesta of speed, we found it almost as refined and comfortable as the established superbike players. And just to rub it in, the base-model BMW is actually a bit cheaper than some of its Japanese equivalents…As both an introductory effort and a portent of that it’s likely unleashed in the marketplace, the BMW’s the most beautiful thing to blow out of Bavaria since Beethoven.”

 

In its annual “Motorcycle of the Year” issue, editors of Motorcyclist wrote, “To call it a good first effort doesn’t begin to do it justice.  It flat out raises the bar.  Yet it does so in a way that is inimitably, undeniably BMW.”

 

BMW Motorrad launched its most anticipated new sport bike in recent history at Italy’s famed Monza racetrack, during the World Superbike race weekend, in May 9, 2009.  When it arrived in U.S. dealerships in January 2010, a significant number had already been sold to customers through a successful pre-sale program.  The S 1000 RR, weighing only 404 lbs and delivering a massive 193 hp, is one of the most potent, sophisticated and lightest sport bikes ever produced.  It holds the distinction of being the most powerful production 1000cc sport bike in the world and has a manufacturer’s suggested retail price of $13,800.

 

In addition to the class-leading power plant, the BMW S 1000 RR possesses new technical features, such as the first-ever four-stage Race ABS system with settings for Rain, Sport, Race and Slick conditions. The groundbreaking new ABS system weighs only about 5.5 lbs complete -- nearly 20 lbs lighter than the competition.     

 

For blogs, S 1000 RR events, images, tech specs, and news and about the new BMW S 1000 RR, visit the exclusive S 1000 RR microsite http://www.bmwplanetpower.com.

 

The site provides links to other key websites, including:

 

BMW Group In America

BMW of North America, LLC has been present in the United States since 1975.  Rolls-Royce Motor Cars NA, LLC began distributing vehicles in 2003.  The BMW Group in the United States has grown to include marketing, sales, and financial service organizations for the BMW brand of motor vehicles, including motorcycles, the MINI brand, and the Rolls-Royce brand of Motor Cars; DesignworksUSA, a strategic design consultancy in California; a technology office in Silicon Valley and various other operations throughout the country.  BMW Manufacturing Co., LLC in South Carolina is part of BMW Group’s global manufacturing network and is the exclusive manufacturing plant for all X5 Sports Activity Vehicles and X6 Sports Activity Coupes.  The BMW Group sales organization is represented in the U.S. through networks of 338 BMW passenger car centers, 336 BMW Sports Activity Vehicle centers, 143 BMW motorcycle retailers, 99 MINI passenger car dealers, and 31 Rolls-Royce Motor Car dealers.  BMW (US) Holding Corp., the BMW Group’s sales headquarters for North America, is located in Woodcliff Lake, New Jersey.

 

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Journalist note: Information about the BMW Group and its products is available to journalists on-line at the BMW Group PressClub at the following address: www.press.bmwna.com.  Additional information, images and video may be found at www.bmwusanews.com.  Broadcast quality video footage is available via The NewsMarket at www.thenewsmarket.com. 

 

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