MINI INVITES FANS TO THE STARTING LINE AS RED BULL CRASHED ICE WORLD CHAMPIONSHIP MAKES ITS U.S. DEBUT

• World Championship kicks off in Saint Paul, Minnesota January 12-14, 2012
• One lucky MINI USA Facebook fan will win a trip to see the action
• Admission is free to see the races

Woodcliff Lake, NJ – December 9, 2011 — After an amazing year in 2011, MINI is again the official partner of the Red Bull Crashed Ice World Championship 2012, and invites fans to join us Jan. 12-14 as the events kick off in Saint Paul, Minnesota to see for themselves who will be crowned the world’s strongest, fastest ice cross downhill racer in the U.S.

On a man-made ice track made for head-to-head battle, the 100 toughest, fastest ice cross downhill racers from around the world will go head-to-head, racing up to 40 miles an hour down steep ice canals dotted with jumps, rollers, obstacles, banked corners and hairpin bends – until the first two cross the finish line and advance to the next round. This bracketed madness will continue until the final chapter when the four remaining competitors race to the bottom to crown the champ. All of this takes place against the backdrop of the strikingly iconic Cathedral of Saint Paul with thousands of spectators bearing witness.

MINI USA will host a contest on its Facebook page, and one winner will receive a trip for themselves and a guest to see the Red Bull Crashed Ice World Championship action in Saint Paul, including two VIP Access Only Passes to the event, hotel and roundtrip airfare (within the U.S.). Please go to www.facebook.com/MINIUSA for more details.

MINI will partner with Red Bull to host fans throughout the World Championship series, and admission is free to all spectators. In Saint Paul, MINI will have some of its newest vehicles on display, the MINI Countryman ALL4 for snow lovers, and the MINI Roadster for those who are looking forward to top-down driving season.

“We all have an itch to hit and go fast, and Red Bull Crashed Ice feeds that desire like nothing else,” said 2011 champion Arttu Pihlainen of Finland. “Each race attracts hundreds of thousands of spectators packed into a breathtakingly cold and action packed scenario, and I can’t wait for the first U.S. stop this year.”

The U.S. will host seven qualifiers through December with the best moving on to take on the icy gauntlet in Saint Paul in January. From the competitors in Saint Paul, a Team USA squad will be selected to travel to three additional global stops. The athletes come from a variety of disciplines - hockey, downhill skiing, speed skating, boardercross, and others – with grit, skate skills and toughness as mandatory barometers of success.

The Red Bull Crashed Ice World Championship 2012 calendar is as follows:

Saint Paul, MN (USA) January 12-14

Valkenburg (NED) February 2-4

Aare (SWE) February 16-18

Quebec City (CAN) March 15-17

Points are up for grabs at each of the four stops of the Red Bull Crashed Ice World Championship: The winner collects 1,000 points and competitors all the way down to 100th (0.5 point) can collect valuable points. Whoever finishes the season with the most points after the four races is crowned champion.

At the Red Bull Crashed Ice World Championship, MINI will also be demonstrating its innate commitment to supporting outstanding new talent. In 2012, the company will again present the Rookie Award at each of the four World Championship events. The award is reserved for the best newcomer of the year and will reward the top-placed of all athletes venturing onto the ice cross downhill track for the first time in the new season.

For more information on Red Bull Crashed Ice, the qualifiers and global stops, please visit www.redbullcrashedice.com.