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PressClub USA · Article.
Feeling frisky? New MINI app Connect Us finds you the perfect partner for a hot date.
Sun Mar 31 01:00:00 CET 2013 Press Release
At last, an “update” worthy of the name – The world’s fastest dating agency brings MINI drivers together – Outstanding profile matching thanks to analysis of restaurant tips, favourite points of interest, news feed choices, Facebook posts and, of course, driving style (as recorded by the Driving Excitement Analyser) – Innovative MINI Connected App available for download exclusively on 1 April 2013.
Munich.Now for something a little more romantic. The
latest version of the MINI Connected App is playing cupid to make MINI
fans’ dreams of finding the perfect partner come true. Connect Us is
like nothing else out there on planet dating – and can only be used in
a MINI. This is not just the world’s speediest dating service, it is
also the most reliable. Here, at last, is a matchmaker that goes
beyond personal interests, favourite activities and how you like to
spend your free time – and gets down to the nitty-gritty: driving
style. Connect Us compares how drivers like to treat their
accelerator, steering wheel and brakes (as deduced by the MINI Driving
Excitement Analyser) in the search for a compatible co-driver on the
journey of love. Only if it detects a meeting of minds on the matter
of driving fun will the app oil the wheels of romance between MINI
fans. The Driving Excitement Analyser function of the MINI Connected
App has been available for several weeks as a free download from the
Apple App Store. But make sure you don’t take your eyes off the road
just when things are getting interesting; the Connect Us, ahem,
“update” can be downloaded on one day only: 1 April 2013.
“Get connected, get matched up, get dating” is the name of the
game when it comes to using MINI Connected’s vast well of
possibilities to steer your way to love; indeed, this unique form of
in-car infotainment makes the ideal wingman (or wingwoman). By hooking
up to the internet via their Apple iPhone, MINI drivers can use the
Google Local Search service to find restaurants, bars and popular
sights, and then share ratings using foursquare. And they can also
keep in touch with friends while on the move via Facebook, download
their favourite music from AUPEO! and stay up to speed on issues of
their choice with RSS news feeds.
A user’s selections say a lot about their personality. But it’s
only when you get behind the wheel, of course, that people get to know
the real you. And that’s why the Connect Us function also checks out
data collected by the Driving Excitement Analyser to deliver a precise
comparison of drivers’ sprinting prowess, cornering ability and
braking strategy. And only then, if two MINI drivers are on the same
wavelength in how they handle their car, will Connect Us invite them
to meet up in person. The go-kart feeling which has sparked such
affection for MINI models down the years might just act as the
catalyst for romantic emotions between their owners as well.
Like all MINI Connected App functions, Connect Us is a doddle to
use and intuitive to navigate – in familiar MINI style – by means of
the MINI joystick, multifunction steering wheel and onboard monitor.
Assuming their car is fitted with the MINI navigation system, all MINI
drivers need to do after activating the Connect Us function is specify
whether their perfect match should be male or female and how widely
they wish to cast the net. Everything else is taken care of by MINI
Connected – including, for example, a table booking at a restaurant
that is guaranteed to be up both drivers’ street. The meeting point is
then located by the navigation system; after all, if Connect Us had a
motto it would surely be: “The MINI seeks so that its drivers shall find.”