PressClub South Africa · Article.
The BMW Z4 Individual.
Tue May 02 12:00:00 CEST 2006 Press Kit
When BMW launched the Z4 in 2002 the company meant business in the sports car realm. Here was a roadster that looked exactly the way an open-topped car should, a roadster that handled and drove, and offered Sheer Driving Pleasure, exactly as one would expect a BMW sports car to.
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Guy Kilfoil
BMW Group
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1. The BMW Z4 Individual 2. BMW Individual - A Short History When BMW
launched the Z4 in 2002 the company meant business in the sports car
realm. Here was a roadster that looked exactly the way an open-topped
car should, a roadster that handled and drove, and offered Sheer
Driving Pleasure, exactly as one would expect a BMW sports car to.
Today, nothing has changed. Almost four years on, the Z4 is still a
breathtaking experience on the road and still a purist automobile for
the connoisseur. Arguably, the Z4 is still the ideal Roadster - but the
ideal is not perfect until it is perfectly your own. With the option
of new BMW Individual compositions for the Z4 roadster, BMW is
enhancing the exclusivity of one of the country's most sought after
sports cars. After all, in a sports car, more than any other, one
starts out with the desire to drive an automobile which entirely meets
one's own requirements of performance, status and exclusivity. The more
exacting these requirements are, the more difficult it is to meet them
because real exclusivity has one quality above all others: it is
extremely rare.