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BMW innovation campaign: intelligent features and tongue-in-cheek humour.

13.06.2025Press Release

BMW is spotlighting six digital features in its global innovation campaign. With its mixture of high-tech and humour, the campaign shows how these technologies make drivers’ everyday lives significantly more comfortable as well as safer. So far, BMW has published entertaining short videos about the BMW Digital Key/ BMW Digital Key Plus on the Apple Watch, the Motorway Assistant, Remote Control Parking and BMW Curve-Ahead View.

Technology
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Lifestyle Products
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Lifestyle

BMW Group and ESMT Berlin enter fourth year of Change Maker Fellowship with a focus on shaping leadership for a digital future

07.05.2025Press Release

Now in its fourth year, the successful partnership between BMW Group and ESMT Berlin continues to evolve. The BMW Group Change Maker Fellowships, launched in 2022, are being extended in 2025 to include ESMT’s full-time MBA and MSc programs alongside the Global Online MBA and will focus on shaping leadership for a digital future. Young mathematics or technology professionals from South Africa are invited to apply.

Society & Social Commitment
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Sustainability, Responsibility
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Technology

Humanity, warmth, precision – BMW HypersonX creates unique soundscape for the Neue Klasse.

16.04.2025Press Release

+++ BMW Group Sound Design Studio develops all-new sound concept for the next generation of BMW vehicles slated for launch from 2025 +++ BMW Operating System X enables drive sounds tailored extremely precisely to the driving situation at hand in Personal Mode and Sport Mode +++ Immersive spectrum of audio effects augments the emotionally engaging, holistic user experience provided by the new BMW iDrive +++

Design, Concepts, Studies
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Technology
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Electrification
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Acoustics & Aerodynamics
 

Four Superbrains for the Neue Klasse: More intelligent, more efficient, more powerful.

13.03.2025Press Release

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+++ BMW takes the next step for the Software-Defined Vehicle (SDV) +++ Concentration of computing power for key customer functions in four "Superbrains" +++ Zonal wiring harness architecture 30% lighter and with 600 meters less wiring +++ Technology scales across all drivetrain variants +++ Future-oriented and flexible software architecture from the chip in the vehicle to the cloud +++

Technology
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Automated Driving
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Infotainment & Control Concepts
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Mobility of the future
 

New BMW Panoramic iDrive revolutionises vehicle operation. Visionary technology package for the Neue Klasse celebrates world premiere at CES 2025.

07.01.2025Press Release

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+++ The new display and operating concept will be introduced across all new BMW models from the end of 2025 +++ Consistent driver focus, information distribution and ergonomics +++ New BMW Operating System X provides intelligent software basis, ensuring extensive scope for personalisation and wide spread of digital functionality +++

Technology
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ConnectedDrive
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Infotainment & Control Concepts
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Driver Assistance
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Mobility of the future
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Electrification
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Corporate
 

German Federal President recognises South Africa’s tech potential at the BMW IT Hub.

13.12.2024Press Release

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+++ German Federal President Frank-Walter Steinmeier visits the BMW IT Hub in South Africa +++ The visit marks the strong partnership between South Africa and Germany, and potential for future collaborations +++ The BMW IT Hub is at the forefront of technological innovation +++

Technology
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Board Members
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Corporate
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Sustainability, Responsibility
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Human Resources
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People
 

BMW Group and Rimac Technology agree long-term partnership.

09.04.2024Press Release

Aged

+++ Leading premium manufacturer and young, tech-focused company agree a long-term, strategic collaboration in the area of fully electric drive technology +++ Their shared goal is to create innovative solutions for the high-voltage batteries in future selected vehicle projects +++

Rimac Technology
 

Anglo American Platinum, BMW Group South Africa and Sasol take next step in collaboration with pilot fleet of BMW iX5 Hydrogen fuel cell electric vehicles.

14.02.2024Press Release

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Aged

+++ First demonstration of collaboration agreement signed between companies at 2023 South African Green Hydrogen Summit in Cape Town +++ First trial on public roads of a fleet of hydrogen vehicles in South Africa +++ Progress made on hydrogen passenger vehicle hydrogen dispensing technology +++ Announcement made on the sidelines of the Hydrogen Council’s Regional Meeting held for the first time in Africa +++

G05
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Technology
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iX5 Hydrogen
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Mobility of the future
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iX5
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Electrification
 

BMW Group, Anglo American Platinum and Sasol announce collaboration to drive the green hydrogen economy with the launch of a pilot fleet of hydrogen vehicles in South Africa

16.10.2023Press Release

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BMW Group South Africa, Anglo American Platinum and Sasol South Africa Limited on Monday, 16 October 2023 signed a collaboration agreement that will bring hydrogen fuel cell electric vehicles (FCEVs) and supporting hydrogen refuelling technology to South Africa.

G05
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Technology
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iX5 Hydrogen
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Corporate
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Sustainability, Responsibility
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Mobility of the future
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iX5
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Corporate Events

New MINI family takes digital quantum leap with cutting-edge technology stack, round OLED display and MINI Operating System 9.

27.07.2023Press Release

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+++ Premiere in the automotive industry: MINI Interaction Unit is the first round OLED display with a refreshing user interface design +++ MINI Experience Modes use special designs, light projections and sound to create unique moments +++ Introduction of the MINI Intelligent Personal Assistant +++

Technology
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Infotainment & Control Concepts

Distinctive sounds for the new, all-electric MINI family.

27.07.2023Press Release

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Sound staging becomes a fundamental component of the purely electric driving experience. Diverse sound worlds enrich the immersive experience and come to the new MINI Cooper Electric for the first time.

Design, Concepts, Studies
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Technology
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Design
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Electrification
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