High five – MINI drives Design Indaba for the fifth consecutive year in the new MINI 5-door

Midrand – MINI, the originator of the premium small segment, is giving the 2015 Design Indaba a big high five. The brand will once again be the official vehicle supplier to the 2015 Design Indaba for the fifth consecutive year. The event will take place at the Cape Town International Convention Centre from Wednesday, 25 February to Sunday, 1 March 2015. MINI will supply 10 new MINI 5 door Hatches and 15 MINI Countryman vehicles to be used during the Design Indaba Conference and Expo.

“The partnership between MINI and the Design Indaba, which over the last 20 years has established itself as the leader in showcasing African design, is a demonstration of how MINI’s design philosophy has always been about clever design and use of space in the new MINI 5 door. By partnering with the Design Indaba, we are able to showcase how this philosophy keeps evolving in our new models,” explains Kabelo Rabotho, General Manager of MINI South Africa.

The new MINI 5 door Hatch is the second body variant of the new MINI Hatch, which was launched in South Africa in May 2014, and has all the hallmarks of a MINI, characteristic brand styling and body structure combined with distinct proportions as well as the distinctive MINI go kart handling.

The MINI Countryman, the brand’s second best-selling model in South Africa and worldwide, was first launched in November 2010. It has also taken the MINI design to a new level with four doors and a large tailgate delivering the brand’s characteristic driving fun outside of urban traffic scenarios and is even available with the MINI ALL4 all-wheel drive.

Visitors to the Expo can visit the MINI stand to experience the new MINI 5 door and its full suite of features through augmented reality.

Activities on the MINI stand can be followed on Twitter via @MINISouthAfrica or the #MINIndaba hash tag as well as MINI South Africa’s Facebook page and Instagram page MINI_SouthAfrica.

For any questions of this press release, please contact BMW South Africa’s Group Communications and Public Affairs Division as follows.

Thando Pato

Manager: Product Communications MINI, BMW i and BMW Motorrad

BMW South Africa (Pty) Ltd

Email: thando.pato@bmw.co.za

Tel: +27-12-522-2070

Mobile: +27-72-232-5624

Edward Makwana

Manager: Group Automotive Communications

BMW South Africa (Pty) Ltd

Email: edward.makwana@bmw.co.za

Tel: +27-12-522-2227

Mobile: +27-83-717-3184

Internet:

BMW Press Club South Africa: https://www.press.bmwgroup.com/pressclub/p/za/startpage.htm

MINI South Africa: www.mini.co.za

Social Media Pages:

Facebook: http://www.facebook.com/MINISouthAfrica

Twitter: http://twitter.com/MINISouthAfrica

YouTube: http://www.youtube.com/MINISouthAfrica

Instagram: MINI_South Africa

The BMW Group

With its three brands BMW, MINI and Rolls-Royce, the BMW Group is the world’s leading premium manufacturer of automobiles and motorcycles and also provides premium financial and mobility services. As a global company, the BMW Group operates 30 production and assembly facilities in 14 countries and has a global sales network in more than 140 countries.

In 2014, the BMW Group sold approximately 2.118 million cars and 123,000 motorcycles worldwide. The profit before tax for the financial year 2013 was € 7.91 billion on revenues amounting to approximately € 76.06 billion. As of 31 December 2013, the BMW Group had a workforce of 110,351 employees.

The success of the BMW Group has always been based on long-term thinking and responsible action. The company has therefore established ecological and social sustainability throughout the value chain, comprehensive product responsibility and a clear commitment to conserving resources as an integral part of its strategy.

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