New BMW i pop up store unveiled in the Melrose Arch precinct.

Midrand. Following the launch of the Future Retail programme earlier this year, BMW Group South Africa has now launched a BMW i pop up store in the Melrose Arch precinct. The pop up store, which is situated on the corner of High Street and Whiteley Road, will be an additional channel to sell BMW i3 and i8 vehicles. BMW i vehicles are currently sold exclusively through four BMW i dealerships in South Africa (Pretoria, Johannesburg, Cape Town and Durban).

“With our BMW Future Retail programme, we aim to think and act uncompromisingly from a customer’s perspective. One of the objectives of the programme is to introduce and create new, inspiring opportunities as well as channels for potential customers to experience our products. The BMW i pop up store in Melrose Arch is an example of that, because it offers us the platform to offer more customers the opportunity to experience the BMW i brand,” explains Mr Tim Abbott, Managing Director of BMW Group South Africa.

“Customers, who have visited the first four pilot dealerships where Future Retail was launched, can attest to new key elements that enhance their experience in the dealership. The Melrose Arch BMW i pop up store will feature IT guided product presentations for customers as well as the BMW Genius whose role is to explain the products in detail to the customer without the pressure of making a sale,” Abbott adds.

He confirmed that Melrose Arch, which is also the site of BMW South Africa’s first public charging infrastructure for electric vehicles (EV) and plug-in hybrid electric vehicles (PHEV) in Gauteng, is the ideal location for the new BMW i pop up store because it is a growing urban hub in the heart of one of Johannesburg’s affluent suburbs.

The new BMW i pop up store is managed by Sandton Auto, which is one of the four BMW i dealerships, and will operate for 12-months.

Pop up stores will be rolled out across all the brands in the BMW Group.

For more details on BMW’s Future Retail programme, see attached video or visit the following link: https://www.youtube.com/watch?v=h6zyp5t7_Wg

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For media queries, please contact:

Ms Thando Pato

Manager: Product Communications (MINI, BMW i and BMW Motorrad)

BMW Group South Africa

Telephone: +27-12-522-2070

Mobile: +27-72-232-5624

Email: thando.pato@bmw.co.za

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With its three brands BMW, MINI and Rolls-Royce, the BMW Group is the world’s leading premium manufacturer of automobiles and motorcycles and also provides premium financial and mobility services. As a global company, the BMW Group operates 30 production and assembly facilities in 14 countries and has a global sales network in more than 140 countries.

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