PressClub South Africa · Article.
ROLLS-ROYCE CELEBRATES 2016 GOODWOOD FESTIVAL OF SPEED WITH A DARK AND EDGY PRESENCE
Wed Jun 22 22:56:00 CEST 2016 Press Release
Rolls-Royce Motor Cars will celebrate the 2016 Goodwood Festival of Speed with a dark and edgy presence on the famous Hillclimb. Wraith Black Badge and Ghost Black Badge will be on familiar turf, with Goodwood House in sight of the Home of Rolls-Royce.
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Rolls-Royce Motor Cars will celebrate the 2016 Goodwood Festival of
Speed with a dark and edgy presence on the famous Hillclimb. Wraith
Black Badge and Ghost Black Badge will be on familiar turf, with
Goodwood House in sight of the Home of Rolls-Royce.
Wraith Black Badge. Wraith Black Badge can be seen on the Supercar Run up the hill and in between Hillclimbs in the Supercar Paddock. Already the most powerful Rolls-Royce in the world at 624hp (465kw), Wraith now benefits from 70Nm more torque, tweaked air suspension and upgraded gearbox leading to more spirited driving. The car presented is finished in Black Badge Black, with the interior in Black and Mugello Red contrast leather, and the facia in aerospace-grade aluminium-threaded carbon fibre composite surfacing. Wraith Black Badge will be driven by Festival of Speed favourite, Justin Law.
Ghost Black Badge. The Rolls-Royce Course Car this year will be a Ghost Black Badge. The car is finished in Black Badge Black, with the interior in Black and Cobalto Blue contrast leather and the facia in aerospace-grade aluminium-threaded carbon fibre composite surfacing. Ghost Black Badge benefits from a power increase of 40hp (30kw) to 603hp (450kw) and torque increase of 60Nm compared to current Ghost, whilst upgrades to the 8-speed automatic transmission give Ghost Black Badge an added sense of urgency in how it delivers its power. The Rolls-Royce Course Car will be driven by a team from Rolls-Royce Motor Cars and can be seen on the course between each Hillclimb Run throughout the weekend.
Both cars were built specifically for the event and feature a Spirit of Ecstasy in high-gloss black vamp, Double R badges inverted to become silver on black and black starlight headliner. Surfaces that are traditionally chrome have turned dark, such as the front grille surround, boot lid finisher, lower air inlet finisher and exhaust pipes. The Black Badge ‘Unlimited’ infinity logo is embroidered on the upholstery and both cars are shod with 21” Carbon Alloy Composite Wheels.
Black Badge. Rolls-Royce Black Badge speaks to the darker, more assertive, confident and demanding aesthetic of a new breed of Rolls-Royce customer. As a truly Bespoke response to their desires, the interplay of brand and customer has had a transformative effect on the appearance and substance of Rolls-Royce Ghost and Wraith. The result is Ghost Black Badge and Wraith Black Badge.
Black Badge also brings the colour black to new levels of intensity. The multiple layers of paint and lacquer that go into creating Black Badge Black are repeatedly hand polished – the most exacting painting and polishing process ever used for a solid paint colour. The result is the deepest, darkest and most intense black ever seen on a production car surface.
In addition to Wraith Black Badge and Ghost Black Badge, an exclusive fleet of Rolls-Royce motor cars will also be evident in the Goodwood area during the Festival of Speed, with invited VIP guests being conveyed in luxury from the Company’s manufacturing plant and head office on the South-Eastern corner of the Goodwood Estate to the heart of the event.
Visitors to the Goodwood Festival of Speed wishing to filter for relevant Rolls-Royce content across social media channels are encouraged to use the hashtag #BlackBadge.
The BMW Group
With its three brands BMW, MINI and Rolls-Royce, the BMW Group is the world’s leading premium manufacturer of automobiles and motorcycles and also provides premium financial and mobility services. As a global company, the BMW Group operates 31 production and assembly facilities in 14 countries and has a global sales network in more than 140 countries.
In 2015, the BMW Group sold approximately 2.247 million cars and nearly 137,000 motorcycles worldwide. The profit before tax for the financial year 2015 was approximately € 9.22 billion on revenues amounting to € 92.18 billion. As of 31 December 2015, the BMW Group had a workforce of 122,244 employees.
The success of the BMW Group has always been based on long-term thinking and responsible action. The company has therefore established ecological and social sustainability throughout the value chain, comprehensive product responsibility and a clear commitment to conserving resources as an integral part of its strategy.
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