PressClub South Africa · Article.
CHINESE ARTIST YANG FUDONG TO JOIN ROLLS-ROYCE ART PROGRAMME
Thu Jul 14 11:43:00 CEST 2016 Press Release
Rolls-Royce Motor Cars is delighted to welcome Chinese artist Yang Fudong to its Art Programme. The artist will create a new video work which will be launched at the Shanghai Center of Photography, Shanghai, late in 2016.
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Rolls-Royce Motor Cars is delighted to welcome Chinese artist
Yang Fudong to its Art Programme. The artist will create a new video
work which will be launched at the Shanghai Center of Photography,
Shanghai, late in 2016.
Fudong (b. 1971), an award-winning Chinese filmmaker and photographer, will create a completely new artwork for the Programme, joining a host of internationally-renowned artists who, over recent years, have added to the fabric of the contemporary art world through collaborations with the marque. Fudong has exhibited in group and solo shows around the world including the Documenta 11, Kassel, Germany (2002) and two participations at the Venice Biennale.
The artwork will consist of a short movie based on a fable from the Chinese mythology about the virtues of perseverance and willpower. “I have had this idea in my mind for a long time,” states Fudong, “and I think it is perfect to finally realise it as part of this co-operation with Rolls-Royce.” In preparation of the short movie concept, Fudong visited the Home of Rolls-Royce in Goodwood, England, to experience the essence of the marque and witness the artisanal practices undertaken to create the ‘Best car in the world’.
Rolls-Royce and the world of art share a common philosophy. Patrons of the marque are afforded the true luxury of a blank canvas, on which they may express their own vision, creating motor cars that transcend their primary role as a means of conveyance, to become works of art themselves.
Rolls-Royce Motor Cars Regional Director for China, Leon Li, comments, “Yang Fudong is a Chinese artist who pairs his respect for traditional elements with the use of modern media. His ethos resonates with Rolls-Royce, expertly melding time-honoured skills with modern technology. To support an artist of such international stature is a truly inspiring venture and we await his new work with anticipation.”
The artwork will be on public display at the Shanghai Center of Photography (SCôP), located in Shanghai’s West Bund art area. “Over the past years, Shanghai has set its mark not only on the contemporary Chinese art landscape but the city has also developed itself as a global hub for contemporary art,” states Mr. Liu Heung Shing, founder of SCôP. “We have a long standing relationship with Yang Fudong and are excited that the new work will be launched at our museum in Shanghai.” The artwork will be exhibited at further locations throughout China in 2017.
Yang Fudong joins Emirati artist Mohammed Kazem and Indian artist Sudarshan Shetty as a member of the Rolls-Royce Art Programme for 2016.
The BMW Group
With its three brands BMW, MINI and Rolls-Royce, the BMW Group is the world’s leading premium manufacturer of automobiles and motorcycles and also provides premium financial and mobility services. As a global company, the BMW Group operates 31 production and assembly facilities in 14 countries and has a global sales network in more than 140 countries.
In 2015, the BMW Group sold approximately 2.247 million cars and nearly 137,000 motorcycles worldwide. The profit before tax for the financial year 2015 was approximately € 9.22 billion on revenues amounting to € 92.18 billion. As of 31 December 2015, the BMW Group had a workforce of 122,244 employees.
The success of the BMW Group has always been based on long-term thinking and responsible action. The company has therefore established ecological and social sustainability throughout the value chain, comprehensive product responsibility and a clear commitment to conserving resources as an integral part of its strategy.
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