PressClub South Africa · Article.
The motorcycle season sees an early January start with the LEGO® Technic BMW R 1200 GS Adventure.
Tue Nov 08 11:00:00 CET 2016 Press Release
A detailed model of the BMW R 1200 GS Adventure developed by BMW Motorrad and LEGO Technic goes on sale from 01 January 2017. The model set – consisting of 603 parts – is the product of close collaboration between the LEGO Technic and BMW Motorrad design teams. Combining innovative design with the art of engineering, it is the first ever LEGO Technic model to be produced in cooperation with a motorcycle manufacturer.
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Munich. A detailed model of the BMW R 1200 GS Adventure developed by BMW Motorrad and LEGO Technic goes on sale from 01 January 2017. The BMW Motorrad best-seller will now find its way into the homes of motorcycling enthusiasts of all ages. The model set – consisting of 603 parts – is the product of close collaboration between the LEGO Technic and BMW Motorrad design teams. Combining innovative design with the art of engineering, it is the first ever LEGO Technic model to be produced in cooperation with a motorcycle manufacturer.
“BMW Motorrad is very pleased to be able to share the enthusiasm for this bike with the LEGO Technic community. Two companies came together, both of them with a longstanding tradition to make emotional products for their customers”, says Heiner Faust, Head of Sales and Marketing of BMW Motorrad.
Authentic reproduction featuring numerous of details
The LEGO Technic BMW R 1200 GS Adventure is designed to be as faithful as possible. The characteristic lines of the motorcycle – the so-called flyline – moving handlebars and even an adjustable windshield recreate the original in miniature along with numerous technical details. Enthusiasts will recognise the authentic BMW Telelever front wheel suspension and the shaft drive as well as the moving BMW Motorrad 2-cylinder boxer engine, which are set in motion as soon as the motorcycle is moved. Even the black spoke wheels with studded tyres resemble those of the model's real counterpart. Thanks to the many details, the set is not only realistic but also fun and challenging to build.
“The proportions of the R 1200 GS Adventure have been recreated outstandingly well in the LEGO Technic model. We are excited to see how LEGO Design has reproduced so many visual and technical details of the R 1200 GS Adventure. The close and creative cooperation between the two design teams was particularly impressive – it went beyond a conventional licensing agreement”, says Alexander Buckan, Head of BMW Motorrad Vehicle Design.
The model is 18 cm high, 33 cm long and 10 cm wide, and an interactive LEGO app is available for the set that features 3D assembly instructions. The LEGO Technic BMW R 1200 GS Adventure also has a surprise in store for collectors: the LEGO Group celebrates 40 years of LEGO Technic next year and to mark the occasion, the kit will contain a specially designed LEGO Technic piece.
The BMW Group
With its three brands BMW, MINI and Rolls-Royce, the BMW Group is the world’s leading premium manufacturer of automobiles and motorcycles and also provides premium financial and mobility services. As a global company, the BMW Group operates 31 production and assembly facilities in 14 countries and has a global sales network in more than 140 countries.
In 2015, the BMW Group sold approximately 2.247 million cars and 137,000 motorcycles worldwide. The profit before tax for the financial year was approximately € 9.22 billion on revenues amounting to € 92.18 billion. As of 31 December 2015, the BMW Group had a workforce of 122,244 employees.
The success of the BMW Group has always been based on long-term thinking and responsible action. The company has therefore established ecological and social sustainability throughout the value chain, comprehensive product responsibility and a clear commitment to conserving resources as an integral part of its strategy.
The LEGO Group
LEGO, the LEGO Logo and the Minifigure are trademarks of the LEGO Group. © 2016 The LEGO Group
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