PressClub South Africa · Article.
ROLLS-ROYCE PARTNERS WITH BRITISH MUSIC LEGENDS FOR SERIES OF BESPOKE WRAITH MODELS
Thu Mar 30 12:39:00 CEST 2017 Press Release
Yesterday evening Rolls-Royce Motor Cars unveiled, for the first time, the first in a series of nine remarkable Wraith ‘Inspired by British Music’ cars to a select number of Rolls-Royce customers and music luminaries including Roger Daltrey CBE (The Who), Sir Ray Davies (The Kinks), Giles Martin, Francis Rossi OBE (Status Quo) and Nick Mason (Pink Floyd).
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Lindsay Pieterse
BMW Group
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Lindsay Pieterse
BMW Group
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Yesterday evening Rolls-Royce Motor Cars unveiled, for the first
time, the first in a series of nine remarkable Wraith ‘Inspired by
British Music’ cars to a select number of Rolls-Royce customers and
music luminaries including Roger Daltrey CBE (The Who), Sir
Ray Davies (The Kinks), Giles Martin, Francis Rossi OBE
(Status Quo) and Nick Mason (Pink Floyd).
Each of the Wraith ‘Inspired by British Music’ cars have been
created in collaboration with, and celebrate the legacy of, some of
British music’s most revered rock and vocal artists. The cars were
presented at London’s famous Sanderson Hotel by the artists who have
created them in partnership with Rolls-Royce Motor Cars. A proportion
of each of the car’s value will be donated to charities selected by
each musician, including The Teenage Cancer Trust.
The BMW Group
With its three brands BMW, MINI and Rolls-Royce, the BMW Group is the world’s leading premium manufacturer of automobiles and motorcycles and also provides premium financial and mobility services. As a global company, the BMW Group operates 31 production and assembly facilities in 14 countries and has a global sales network in more than 140 countries.
In 2016, the BMW Group sold approximately 2.367 million cars and 145,000 motorcycles worldwide. The profit before tax was approximately € 9.67 billion on revenues amounting to € 94.16 billion. As of 31 December 2016, the BMW Group had a workforce of 124,729 employees.
The success of the BMW Group has always been based on long-term thinking and responsible action. The company has therefore established ecological and social sustainability throughout the value chain, comprehensive product responsibility and a clear commitment to conserving resources as an integral part of its strategy.
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